February
22, 2011 – Faced with the expanding
number of online travel providers and channels in the marketplace,
hoteliers
must develop and implement increasingly sophisticated revenue
management
strategies to manage rates and availability. Omni Hotels &
Resorts has created and
implemented unique approaches and processes that are highly responsive
to this rapidly
changing online environment, and, most importantly, it is seeing
conclusive,
positive results.
Omni found that other systems utilize a broader price-setting process to recommend the most competitive rates, but Rainmaker’s solution is more micro-focused. “revolution looks at every rate,” said Reynolds. “That is a significant advantage for a company with properties in markets as varied as San Francisco, New York and Tucson. It gives us greater confidence in our strategies and rate setting when we have all the data available.” Increased revenue from data-based rather than gut-based decisions Omni installed a new brand-wide property management platform with a centralized database in 2008. “The central reservation system interfaces with revolution to provide data for our demand forecasts and rate setting calculations,” Reynolds said. “revolution generates bid price recommendations for all segments of our hotels. The success we have had with increased RevPAR is based on the analytics that let us make data-based decisions rather than gut-based.” Prior to its implementation of revolution, Omni utilized corporate and leisure rate segmentations. “Now we have seven best-available rates by day-of-week and demand restrictions by length of stay along with hurdles to help us maximize rates and occupancy throughout the week,” Reynolds said. Maximized RevPAR every day of the week Reynolds cites the Omni Berkshire Place in the high-density NYC market. “We used revolution to measure the growing strength in the New York market based on many variables including history and seasonality. The system enabled us to protect our peak weekdays and still maximize occupancy and rate throughout the week.” “Omni has on-site property revenue managers who work with the revolution system on a daily basis,” Reynolds notes. “They are familiar with their markets and review revolution’s optimized segment price recommendations and fine-tune them, with our input, to implement strategies that maximize both RevPAR and occupancy.” About Omni Hotels & Resorts Omni Hotels & Resorts creates genuine, authentic guest experiences that take guests on “A Total Departure” to 50 distinct luxury hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants, Wi-Fi connectivity and unique wellness options. Known for its award-winning, personalized service, Omni leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards delivered through its Select Guest loyalty program and the company’s “Power of One” associate empowerment program. The brand is frequently recognized by top consumer research organizations such as J.D. Power and Associates, which ranked Omni as “Highest in Guest Satisfaction Among Upscale Hotel Chains” in its 2010 North America Hotel Guest Satisfaction Index Study(SM). To get additional information or book accommodations, visit omnihotels.com or call 1-800-The-Omni. About Rainmaker  The Rainmaker Group – a Microsoft Gold
Partner software and
services company – is an industry-leading provider of revenue
management and profit
optimization
solutions to owners and operators in the multifamily housing and
gaming/hospitality industries. Rainmaker software, coupled with
professional
business consulting services, enables multifamily housing operators to
maximize
revenue from apartment leases and helps operators of casino hotels and
other
hospitality enterprises secure the most valuable customers to increase
their
profitability. Used by more than 60 percent of the companies deploying
revenue
management systems in the multifamily housing industry, Rainmaker
software
delivers real results for operators such as Archstone, AvalonBay
Communities,
Equity Residential, Post Properties, Simpson Housing, Mid-America
Apartment
Communities and a number of other leading companies. Top casino/hotel
organizations
that rely on Rainmaker’s revenue management system include Atlantis The
Palm
Dubai, Caesars Entertainment, IP Casino Resort Biloxi, Isle of Capri
Casinos,
MGM Resorts International, Trump Entertainment Resorts, Wynn Las Vegas,
and
many others. Headquartered in northern Atlanta, GA, Rainmaker is a
solid,
profitable, rapidly growing, privately-held company. For more
information,
visit www.LetItRain.com. |
