News for the Hospitality Executive
MIAMI - February 22, 2011 - IHG (InterContinental Hotels Group),(LON:IHG) (NYSE:IHG) (ADRs), the world's largest hotel group by number of rooms, and Latin America’s most experienced international hotel company, announced that it has signed a franchise agreement with Alianza Fiduciaria, S.A. for a new-build Holiday Inn in Bogotá, Colombia, located within ten minutes of El Dorado International Airport, scheduled to open in August 2011.
The Holiday Inn Bogotá-Airport is the third signing of an IHG-flagged property in Colombia in the last six months; the other two being the InterContinental Cartagena and the Holiday Inn Cartagena. When open, it will be IHG’s eighth hotel in Colombia.
“Colombia has witnessed a remarkable turnaround in the last few years, and a dynamic economy is luring more business travelers to the country,” said Jim Anhut, Chief Development Officer, IHG, Americas. “Colombia has certainly become one of the most vibrant markets for development in Latin America and we look forward to continuing to expand our presence in the country.”
“We are excited to partner with Alianza Fiduciaria S.A. and further IHG’s growth within one of Latin America’s most compelling capitals – Bogotá,” added Alvaro Diago, COO, IHG, Latin America and Caribbean. “IHG is proud of its 50+ years of experience within Colombia’s hotel industry. Properties like this one are ushering in the future of hospitality in the country.”
The hotel will feature the new Holiday Inn sign in keeping with the $1 billion Holiday Inn relaunch, first announced in 2007. The relaunch program creates a more contemporary brand image as part of the drive to increase quality and consistency across the global portfolio. The program focuses on arrival and welcome services, as well as guestroom and guest bath comfort.
The 191-room Holiday Inn Bogotá-Airport will be part of a mixed-use complex called Centro Empresarial Arrecife, located within the vibrant neighborhood of El Salitre, one of the city’s most important and modern business districts. The Centro Empresarial Arrecife development will consist of two office towers and a hotel tower. The hotel, currently under construction, will boast four meeting rooms with a 300-person capacity as well as a restaurant, lobby bar, business center and fitness center.
“The Holiday Inn brand attracts the precise demographic we are seeking for the hotel at Centro Empresarial Arrecife,” said Juan Manuel Quijano of Alianza Fiduciaria S.A. “El Salitre has become an important financial and economic hub, and a Holiday Inn brand, known for its dependability, comfort and value, is a perfect addition to the area.”
IHG currently has five hotels in Colombia: two InterContinental, one Crowne Plaza, and two Holiday Inn Express properties. With a population of more than 44 million, improved security and a dynamic economy, Colombia has emerged as a key strategic market for Latin America. Bogotá, the capital, is the largest metropolitan city in the country and the main economic center of Colombia. A vibrant city, Bogotá is not only recognized as a centre in the region for the development of the arts but for its beautiful cathedrals, major universities, grand theaters and an array of entertainment and nightlife venues.
IHG has nearly 200 hotels in Mexico, Central and South America and the Caribbean, and has been serving Latin America for 64 years. IHG has hotels situated in nearly every key market throughout Latin America and the Caribbean.
Holiday Inn hotels participate in IHG’s guest loyalty program, Priority Club® Rewards, the industry’s first and largest guest loyalty program with 56 million members. Priority Club Rewards membership is free and guests can enroll by logging on www.priorityclub.com calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG’s nearly 4,400 hotels worldwide.
About Holiday Inn
With more than 1,300 hotels worldwide, Holiday Inn Hotels is the most widely recognized lodging brand in the world. In fact, Holiday Inn was one of the first international hotel brands to establish a presence in China in 1984. Holiday Inn Hotels and Resorts provides the services that business travelers need, while also offering a comfortable atmosphere where all people can relax and enjoy amenities such as restaurants and room service, swimming pools, fitness centers and comfortable lounges. The casual atmosphere and amenities such as meeting and on-site business facilities, KidSuites rooms and, Kids Eat and Stay Free programs, demonstrate the long-standing commitment of Holiday Inn Hotels and Resorts to serving travelers and have helped to establish the brand as “America’s Favorite Hotel.” For more information about Holiday Inn and Holiday Inn Resorts, including IHG’s new vacation resort brand Holiday Inn Club Vacations, or to book reservations, call 1-800-HOLIDAYor visit www.holidayinn.com .
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG franchises, leases, manages or owns, through various subsidiaries, over 4,400 hotels and more than 640,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 56 million members worldwide.
IHG has almost 1,300 hotels in its development pipeline, which is expected to create 160,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards program at www.priorityclub.com. For our latest news visit www.ihg.com/media, Twitter www.twitter.com/ihgplc or YouTube www.youtube.com/ihgplc.
Kreps DeMaria PR
Kreps DeMaria PR
Kreps DeMaria PR
Ana Maria Colmenares
Kreps DeMaria PR
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