News for the Hospitality Executive |
Landmark
Fifth Annual Benchmark Survey on Hotel Internet
Marketing Announced
Today
New York, NY – February 10, 2011 Hospitality eBusiness Strategies (HeBS) and New York University’s Tisch Center for Hospitality Studies have just announced the launch of the 2011 Benchmark Survey on Hotel Internet Marketing Strategies, Budget Planning and Best Practices. Following the 2007, 2008, 2009 and 2010 editions, the fifth annual Benchmark Survey asks hoteliers which Internet formats and methods they use to reach potential and current guests, which Internet marketing practices generate the highest ROI, how they choose to allocate marketing dollars to certain mediums over others, and more. HeBS has again partnered
with New York University’s hospitality school to launch and analyze the
results
of the survey. The goal of the 2011 Benchmark Survey – held for the
fifth year
in a row – is to assess hoteliers’ 2011 Internet marketing priorities,
provide
the industry with insights into evolution of Internet marketing
strategies for
the hospitality industry, and enable hoteliers to build ROI-centric,
cost-effective Internet marketing strategies to accomplish their goals.
Here are some
important Industry Insights from the 2010 Benchmark Survey:
The survey should
only take between 8-10 minutes to fill out and all participants will be
sent
the full results of the survey. “Every year, HeBS
launches the Benchmark Survey with the goal of providing the
industry
with important insights into how Internet marketing strategies and
budgets are evolving,
as well as detecting the latest industry trends and needs. The survey
results
help hoteliers learn what digital marketing initiatives and budgets are
planned
by their peers and comp set, as well as which initiatives produce the
highest
ROIs” said Max Starkov, Chief
eBusiness Strategist at HeBS. “Digital marketing and the industry as a
whole
are so dynamic that every year we need to add new questions to address
latest developments,
and every year results show us how much pressure there is on hoteliers
to stay
on top of these developments and retain market share. This year, we are
especially excited to be working again with New York University to
launch and
analyze survey results, and look forward to sharing the results with
the
industry.” Please click here to take the survey. About Hospitality eBusiness Strategies: Hospitality
eBusiness Strategies (HeBS), the industry’s leading Internet marketing
strategy
consulting firm for the hospitality vertical, is based in New York
City. HeBS
has pioneered many of the "best practices" in hotel Internet
marketing and direct online distribution. The firm specializes in
helping
hoteliers build their direct Internet marketing and distribution
strategy,
boost the hotel Internet marketing presence, establish interactive
relationships with their customers, and significantly increase direct
online
bookings and ROIs. A diverse client portfolio of over 500 top tier
major hotel
brands, luxury and boutique hotel companies, hotel management and
representation companies, franchisees and independents, resorts and
casinos and
CVBs has sought and successfully taken advantage of the firm
hospitality
Internet marketing expertise.
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Editorial
Contact: Mariana Mechoso Safer Hospitality eBusiness Strategies, Inc. 6 West 48th Street, 8th Floor. New York, NY 10036 Phone 702-221-2037 Email: [email protected] Web: http://www.hospitalityebusiness.com |