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Banyan Tree Appointed to Re-brand and Manage the Sheraton Grande Laguna Phuket
as Angsana Laguna Phuket

After Extensive $30 Million Renovation will be 384-key Flagship and Largest Angsana Brand Resort


Singapore, 15 February 2011- Banyan Tree Hotels & Resorts will take over the operations of the Sheraton Grande Laguna Phuket from Starwood Hotels & Resorts when the current management contract expires on 30 June 2011.

The hotel will be closed from 1 July 2011 for extensive renovation and refurbishment works to the sum of US$30 million. The works will include all rooms, meeting facilities, and public spaces such as the lobby and restaurants. When completed, the hotel will be re-branded under Banyan Tree’s sister brand, Angsana Hotels & Resorts, as Angsana Laguna Phuket.

Scheduled to open by 1 December 2011, this will be the flagship and largest resort under the Angsana brand with 384 keys. Angsana Laguna Phuket – which is located in Laguna Phuket, Asia’s first integrated resort – will be the fourth (4th) hotel in Thailand that is managed and operated by the Banyan Tree group.

Commenting on this development, Mr Arthur Kiong, Managing Director, Hotel Operations - Asia Pacific & Senior Vice President, Group Marketing Services, Banyan Tree Hotels & Resorts said, “We chose Laguna Phuket in Thailand to have our Angsana flagship property as that will drive our operation standards from a strong operations base, and to also set new benchmarks for 15 more Angsanas in the pipeline for the group.”

Located in Bang Tao Bay, Angsana Laguna Phuket will offer a destination beach club and introduce new concepts such as a tree house-inspired double-storey Kids’ Club, and a Rice Bar featuring classic rice-based Asian favourites. Other facilities include an Angsana Spa, an Angsana retail gallery, numerous meeting rooms, and a 358 square metre ballroom.

“An Angsana resort will further complement the existing facilities and hotels in Laguna Phuket and will draw a new segment of younger affluent travellers that is currently not targetted by the existing hotels and resorts,” adds Mr Michael Ayling, Managing Director, Laguna Resorts Holdings.

When completed, Angsana Laguna Phuket will be the choice resort for affluent and discerning travellers who are looking for a stylish and vibrant holiday experience. The hotel will appeal to a new generation of individual and group travellers, including families, especially from emerging countries in Asia.

Onward Hotel Reservations

Till 30 June 2011 (date inclusive), Sheraton Grande Laguna Phuket remains operational, and enquiries on general matters and existing reservations may be made via telephone +66 (76) 324 101 to 7.  From 1 July 2011 onwards for stays from 1 December 2011, enquiries and reservations services for Angsana Laguna Phuket may be made via reservations@angsana.com or telephone +65 6849 5788.

About Banyan Tree Holdings Limited
Banyan Tree Holdings Limited (“Banyan Tree” or the “Group”) is a leading manager and developer of premium resorts, hotels and spas in the Asia Pacific, with close to 30 resorts and hotels, 65 spas, over 80 galleries and 3 golf courses. The Group manages and/or has ownership interests in niche resorts and hotels. The resorts each typically has between 50 and 100 rooms and commands room rates at the high end of each property’s particular market.

The Group’s primary business is the management, development and ownership of resorts and hotels.  This is centred around two award-winning brands: Banyan Tree and Angsana. Banyan Tree also operates the leading integrated resort in Thailand – Laguna Phuket, through the Group’s subsidiary, Laguna Resorts & Hotels Public Company Limited.

Angsana Hotels and Resorts
Angsana is a hotel brand that caters to the modern traveller seeking style and authenticity. Comprising contemporary and chic retreats, Angsana properties are designed to create and deliver vibrant enlivening experiences for guests at work and at play. Each Angsana hotel, resort, spa and retail gallery exudes the spirit and conscience of its environment, while offering a strong sense of individuality infused with our Asian heritage. Facilities and services at all Angsana properties are focused on enabling guests to draw the most of every moment.

Managed by the Banyan Tree Group, Angsana Hotels and Resorts operates close to 10 resorts and hotels, over 40 spas, and 40 retail galleries.



Contact: 

Ms Aileene Thangaveloo
Director, Marketing Communications
Tel +65 6849 5756
aileene.thangaveloo@banyantree.com

Eileen Tan
Assistant Manager,
Public Relations
T +65 6849 5748
eileen.tan@banyantree.com

Tracy Lui
Senior Manager, Public Relations
Tel: +65 6849 5876
tracy.lui@banyantree.com

 

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Also see:
Banyan Tree Holdings Names Arthur Kiong, Bernold O. Schroeder, and Paul Rene Lee to Executive Appointments to Support Global Growth / November 2010


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