News for the Hospitality Executive
October 2010 - Customer Engagement Technology World (CETW), is the world's leading international tradeshow and conference dedicated to delivering strategic, marketing and technical business solutions for organizations focused on enhancing their customer engagement programs through digital media such as kiosks/self-service, digital signage, digital out-of-home/place based media, mobile and other customer-facing technologies. CETW announced today the launch of an all-new educational program for its fall event (November 10-11, 2010, New York, NY), devoted to understanding the true value of advertising for brands through the DOOH/PBM and mobile media.
Hosted by leading agencies, brands, media buyers, network operators and research analysts, this two-day conference program will demonstrate the value of utilizing these technologies for advertising success.
"Agencies are being called upon by our clients to find opportunities to actively engage targeted shoppers to build brand awareness and drive purchases," said -David Sommer, Managing Partner at MEC Retail (A GroupM Company). "The strategies and technologies that will be presented at CETW help our team of Shopper Media Strategists stay on the cutting edge of shopper marketing and enable us to maximize our clients' return on marketing investment (ROMI)."
"Changes in consumer behavior combined with the digitization of media have forced brands and advertising agencies to rethink how they deliver messages to on-the-go consumers. Marketers are employing alternative media channels such as place-based digital out-of-home networks and hyper-local location-based mobile technologies to pinpoint their customers. CETW is the perfect place for brands and agencies to learn about all of this and more," said Lionel Tepper, Managing Director of ScreenMedia Daily
This advertising specific track will be presented as part of CETW's multi-track educational program, and will include sessions such as:
"Once again, CETW is proud to be answering the needs of the industry by addressing the issues surrounding advertising in these customer engagement technologies," said Lawrence Dvorchik, GM of Customer Engagement Technology World (CETW). "We are very excited to help spur the continued growth of these advertising technologies for brands and agencies, and provide attendees with two full days of education on the critical elements of utilizing DOOH, PBM and mobile media in advertising campaigns."
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