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News for the Hospitality Executive |
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CHICAGO, IL (November 12, 2010)—TRAVELCLICK®, the leader in hotel ecommerce solutions, today announced it has won 12 awards for excellence in website development—including the Best Hotel and Lodging Website Award—in the Web Marketing Association’s 2010 International WebAwards competition. This marks the second-consecutive year that TRAVELCLICK has been named a Best of Industry winner; recognized alongside such iconic companies as Coca-Cola, Lexus, Walgreens, National Geographic Channel, and St. Jude Children’s Research Hospital. Along with winning top honor in its industry category, TRAVELCLICK was also awarded three Outstanding Website and eight Standard of Excellence awards. The 2010 WebAward competition received entries from more than 2,000 websites from 45 countries across 96 industry categories. Websites were judged based on design, copywriting, innovation, content, interactivity, navigation, and use of technology. Of the TRAVELCLICK-designed website awards, highest honors went to Harbour Grand Kowloon Hotel in Hong Kong (http://www.harbourgrand.com), managed by Harbour Plaza Hotels & Resorts. A Best Hotel and Lodging Website Award indicates that the site exceeds industry standards in design and execution. The goal of the Harbor Grand Kowloon site was to make finding hotel information and completing a booking as simple as possible without compromising the design’s luxurious look and feel—all while working seamlessly across four languages: Chinese, traditional Chinese, Japanese, and English. "Designing a compelling, but highly functional, site was no easy task," said Jerome Wise, VP, Global Internet Marketing Services for TRAVELCLICK. "By using blended technologies, we could include highly detailed information about the hotel, yet at the same time, keep the design uncluttered and preserve the emotional pull of the hotel's striking images." Thanks to TRAVELCLICK’s innovative and industry-leading strategies, Harbor Grand’s website has achieved the perfect balance of content and imagery for high performance. Since launch, the site has seen a 15% increase in organic search traffic in the last three months. It has drawn visitors from 171 countries and six continents, and the hotel now enjoys over 330,000 unique page views each month. In addition to Best Hotel & Lodging Website, TRAVELCLICK-designed Outstanding Websites include:
About TRAVELCLICK, Inc. TRAVELCLICK (www.travelclick.net),
the leader in hotel ecommerce solutions, provides a continuous flow of
high-value online bookings to hotels worldwide. A uniquely
comprehensive
one-stop solution, TRAVELCLICK offers business intelligence,
distribution, and
digital marketing solutions delivered with personal attention and local
market
expertise. With revenue optimization experts in every global market, we
help
our clients make better business decisions, generate greater demand
from the
right mix of channels, convert more shoppers to high-value guests, and
increase
revenue and profitability. Serving the hospitality industry since 1999,
TRAVELCLICK has more than 15,000 customers in 140 countries with
offices in
Baltimore, Barcelona, Chicago, Dubai, Houston, Melbourne, Shanghai, and
Tokyo.
Follow us on www.twitter.com/TRAVELCLICK
and www.facebook.com/TRAVELCLICK.© 2010 TRAVELCLICK. All rights reserved. TRAVELCLICK
is a registered trademark of TRAVELCLICK,
Inc. |
| Contact: Katrina Pruitt-Andrews TRAVELCLICK +1 410 865-9093 kpandrews@travelclick.net |
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