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OpenTravel Alliance Selects Sonata Venture Solutions
for Marketing & Public Relations Services


Westminster, MD:  November 17, 2010 Sonata Venture Solutions, a strategic, results-centric marketing, branding and public relations firm today announced they have been selected to provide marketing, branding and public relations services for OpenTravel Alliance (OpenTravel).
 
“In seeking a partner to assist us with our marketing requirements, it was important they bring knowledge of what OpenTravel does inside each of the travel industry segments we provide standards for.  The team at Sonata Venture brings years of experience with Public Relations, Marketing, Social Media, Partnerships, Branding and more,” shared Valyn Perini, Executive Director, OpenTravel.  “Working with Sonata Venture will allow me to focus on providing valuable benefits to our member companies and to the industry at large.  Sonata Venture has a solid understanding of the travel industry, our requirements and their ability to get things done is proven” Perini continued.
 
“It has been an easy and natural process assisting OpenTravel in putting together a strategic marketing plan for releasing information for their upcoming production phases,” commented Laura Meck, CEO Sonata Venture Solutions.  “Some opportunities present themselves and you simply know it is something you want to be part of.  The team at OpenTravel has grown the association through hard-work, commitment to excellence and service; something we strongly value at Sonata Venture Solutions,” Meck went on to share.
 
Sonata Venture Solutions will work closely with OpenTravel as they continue to grow their brand and provide standard messaging solutions to travel industry segments including airlines, car rental, hotels, cruise lines, railways, the long tail and distributors and technology/solutions providers.
 
About OpenTravel
OpenTravel's mission is to engineer specifications to ensure traveler and supplier information flow smoothly throughout travel, tourism and hospitality. OpenTravel creates, expands and drives adoption of open specifications, including but not limited to the use of XML, for the electronic exchange of business information among all sectors of the travel industry.  OpenTravel is comprised of companies representing airlines, car rental firms, hotels, cruise lines, railways, leisure suppliers, service providers, tour operators, travel agencies, solutions providers, technology companies and distributors. Tens of thousands of OpenTravel message structures are in use, carrying tens of millions of messages between trading partners every day.
 
About Sonata Venture Solutions:
With decades of marketing, branding and public relations experience the team at Sonata Venture Solutions exceed client expectations with custom content development, marketing strategy & planning, branding and re-branding products, services and companies.  Sonata Venture Solutions is your out-sourced “Chief Marketing Officer”, bringing experience and expertise to drive the revenue you need to succeed.  To learn more or inquire about a complimentary consultation, contact The Sonata Venture team today 443.293.7092 or visit  today. Experience the Sonata Venture Difference.
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Media Contact:

Laura Meck
LMeck@SonataVenture.com
443.293.7092
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