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Accor and Tripadvisor Partner to Put Spotlight on Transparency for Hotels:
Since Launching in Australia Claim is Over 52% of Properties Have Improved Rankings
 & 11.5% Have Increased 5-Star Rating

November 2010 - Accor is the first major hotel group to partner with Tripadvisor to post recent customer opinions about its hotels online and feature the Tripadvisor widget on its own site so that guests can automatically see what previous guests have said about the hotel before making a booking.
 
With a direct link to Tripadvisor on www.accorhotels.com the Accor group delivers real transparency to its guests while making hotels more accountable for the quality of services and facilities they offer. The project was launched in recognition that today’s guest is more likely to turn to online forums to make their travel decisions. The project shows Accor’s commitment to quality product and to adapting to customer expectations.
 

Since launching in Australia, over 52% of Accor hotels have improved their ranking against their geographic competitor set and more than 11.5% of hotels increased their Trip Advisor ‘5 star’ ratings.
 
The new service is available for Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons, Etap Hotel and Formule 1 hotels in all of the Group’s host countries.

To support and expand the process, e-mail messages are sent to travelers one week after their stay encouraging them to provide feedback. Opinions and comments appear on the traveler rating form for each hotel that is posted on both accorhotels.com and the TripAdvisor website.
 
“Through this partnership, accorhotels.com is demonstrating its commitment to quality by transparently providing hotel ratings posted by customers via TripAdvisor,” said Romain Roulleau, Accor’s Deputy Director of Direct Sales in charge of e-commerce. “In this way, the portal is improving service for Web users by supplying them with more information before they book their hotel and enabling them to share their impressions with other travelers after their stay.”
 
Rooms in Accor hotels around the world can be reserved at accorhotels.com, the Group’s multi-brand worldwide online booking portal.
 
Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with 4,100 hotels and close to 500,000 rooms.

Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons, Etap Hotel, Formule 1, hotelF1 and Motel 6, and its related activities, Thalassa sea & spa and Lenôtre - provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.
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Contact: 

Gaynor Reid
MEDIA RELATIONS MANAGER
Accor Asia Pacific
Level 30 Angel Place
123 Pitt St
Sydney 2000
Australia
Phone: +61 (2) 9280 9835
Fax: +61 (2) 9280 9755
Mobile: + 61 407 921 211
Email: gaynor.reid@accor.com 
www.accorhotels.com  
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Also See: Accor Terminates Gilles Pélisson as CEO, Denis Hennequin to Assume Position January 2011 / November 2010

Accor Plans to Double the Number of Hotels in Latin America to 300 Following Separation of the Hospitality and Service Units / July 2010

Que Huong Liberty Building a 300-room Accor Branded Pullman Hotel in Ho Chi Minh City / June 2010

The Que Huong – Liberty Group and Accor Building a 350 room Novotel Hotel on the Site of the Metropole Hotel in Ho Chi Minh City, Vietnam / November 2009
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