News for the Hospitality Executive |
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HSMAI Names the 55 Advertising
Division Gold Award Winners,
the 64 Public Relations Division
Gold Award Winners and
the 35 Digital Marketing Division
Gold Award Winners
for the Year 2010
McLean, Va. (December, 2010) – The Hospitality Sales and Marketing Association International (HSMAI) announces the 2010 Gold Adrian Award winners, exemplifying the year’s top travel advertising, public relations and digital marketing campaigns. Having received more than 1,100 entries, HSMAI awarded 55 advertising gold awards, 64 public relations gold awards and 35 digital marketing gold awards. A complete list of this year’s winners can be viewed at AdrianAwards.com. Gold Adrian Award winners become finalists for Platinum Adrian Awards, and the coveted “Best of Show” awards, which will be announced at the HSMAI Adrian Awards Gala January 31, 2011, a black-tie networking event featuring award-winning campaigns, lifetime achievement recognition and the “Top 25 Most Extraordinary Minds in Sales & Marketing.” When evaluating this year’s campaigns, judges noticed a variety of key trends amongst the winning entries that set them apart from the rest of the field. Some of the trends were as follows: For the advertising division:
Additionally, top achievers will be considered for specialty awards: DEPARTURES Magazine Luxury Marketing Achievement Award and the TRAVELCLICK eMarketer of the Year Award. New awards for the 2010 gala include the HSMAI and National Geographic Traveler “Leader is Sustainable Tourism” award and the American Express Loyalty Award. Recognizing individuals who have made significant contributions and lasting impressions on the hospitality and travel industry, HSMAI will present Lifetime Achievement awards to J.W. Marriott, Jr., chairman and CEO of Marriott International, Inc., and Nancy Friedman, president of Nancy J. Friedman Public Relations. Marriott will be recognized with the Albert E. Koehl Award for Advertising and Friedman will receive the Winthrop W. Grice Award for Public Relations. The judging panel for the competition consists of more than 200 industry experts from advertising, public relations, media, and digital marketing disciplines, along with leading members of the travel community. Winning entries will be honored at the Adrian Awards Gala, taking place Jan. 31, 2011, at the New York Marriott Marquis. Gold winners also will be celebrated at the Adrian Awards Gala Dinner Reception, which is co-sponsored by HSMAI and Expedia Media Solutions, and their work will be showcased on-screen as part of the Gala opening. Several top Digital Marketing winners will also be featured during HSMAI’s Digital Marketing Strategy Conference on Feb. 1. All winning entries also will be showcased in the online winner’s gallery at www.adrianawards.com. 2010 HSMAI Gold Adrian Award Winners Client: Audubon Nature Institute
Agency: Peter A. Mayer Advertising Entry Title: Audubon Nature Institute Client: Barbados Tourism Authority Agency: MMG Worldwide Entry Title: Barbados "Long Live Life" Campaign Client: Best Western International Agency: Gotham Inc. Entry Title: Best Western Seeing Double Summer 2010 Promotion Campaign Client: Best Western International Agency: Best Western International Entry Title: Best Western Status Match ... No Catch Client: The National WWII Museum Agency: Peter A. Mayer Advertising Entry Title: The National WWII Museum- Complete Campaign Client: Colorado Tourism Office Agency: MMG Worldwide Entry Title: In A Land Called Colorado Advertising Campaign Client: Crystal Cruises Agency: M&C Saatchi Entry Title: Crystal Cruises 20th Anniversary Client: Curacao Tourism Board Agency: M&C Saatchi Entry Title: Curacao, The Hidden Treasure of the Caribbean Client: Newfoundland and Labrador Tourism Agency: Target Entry Title: Find Yourself Client: Newfoundland and Labrador Tourism Agency: Target Entry Title: Find Yourself Campaign Client: Fairmont Bermuda Agency: Anson-Stoner Entry Title: Fairmont Bermuda "Tea & Cakes" DM Piece Client: Florida Repertory Theatre Agency: NOISE Inc. Entry Title: High Flying 12th Season - Florida Repertory Theatre Client: Four Seasons Hotel Beirut Agency: ISM Entry Title: Four Seasons Hotel Beirut Client: Hampton Hotels Agency: Draftfcb-Chicago Entry Title: An Easier Way to Score Client: Hampton Hotels Agency: Draftfcb-Chicago Entry Title: Consumer, Group Sales or Travel Trade Client: Hawaii Visitors & Convention Bureau Agency: MVNP Entry Title: Perfect Moments in the Islands of Hawaii Client: Hotels.com Agency: Y&R Chicago Entry Title: Hotels.com WelcomeRewards Client: Hotels.com Agency: Y&R Chicago Entry Title: Hotels.com Welcomerewards Client: Hurtigruten ASA Agency: LOS & CO Entry Title: Winter Campaign - Series Client: Hurtigruten ASA Agency: LOS & CO Entry Title: Do not postpone your dream - campaign consumer Client: InterContinental Hotels Group Agency: Digitas Entry Title: Priority Club Rewards - Our BIGGEST Free Nights Offer Client: InterContinental Hotels Group Agency: Digitas, McCann, Ogilvy Entry Title: Hit It Big Client: Irving Texas CVB Agency: Maloney Strategic Communications Entry Title: Irving TX Group Sales Direct Mail Series Client: Lindblad Expeditions Agency: Lindblad Expeditions Entry Title: Antarctica Guide Client: Missouri Division of Tourism Agency: Hoffman|Lewis Entry Title: Less Vacation Complete Campaign Client: Missouri Division of Tourism Agency: Hoffman|Lewis Entry Title: Fishing Client: Missouri Division of Tourism Agency: Hoffman|Lewis Entry Title: Skiing TV Client: Montana Office of Tourism Agency: MercuryCSC Entry Title: Montana: There's Nothing Here Client: Naples, Marco Island, Everglades CVB Agency: Paradise Entry Title: Honeymoon/Romantic Getaway Promotion Client: Naples, Marco Island, Everglades CVB Agency: Paradise Entry Title: Summer Fun Guide Client: Norwegian Cruise Line Agency: GSD&M Idea City Entry Title: Epic Chapter Reveals Client: Norwegian Cruise Line Agency: GSD&M Idea City Entry Title: Epic Mini Brochures Client: Palomar Philadelphia, a Kimpton Hotel Agency: Vis-a-vis Creative Concepts Entry Title: Palomar Philadelphia Bookmarks Client: Peter Island Resort & Spa Agency: Anson-Stoner Entry Title: Peter Island Resort & Spa's "Aroma Therapy" Promotion Client: Peter Island Resort & Spa Agency: Anson-Stoner Entry Title: Peter Island Resort & Spa "Hammock" DM Piece Client: Red Lion Hotels Agency: Red Lion Hotels Entry Title: FREEdom of Summer Client: San Diego Convention & Visitors Bureau Agency: MeringCarson Entry Title: Happy Happens Spring 2009 Brand Launch Campaign Client: Sandals Resorts Agency: Hunter-Hamersmith Advertising Entry Title: The Sandals Difference Print & Web Campaign Client: Sandals Resorts Agency: Hunter-Hamersmith Advertising Entry Title: Sandals Emerald Bay Launch Campaign Client: South Carolina Dept. of Parks, Recreation & Tourism Agency: the bounce agency Entry Title: South Carolina Made for Vacation Client: St Louis Convention & Visitors Association Agency: Hoffman-Lewis Advertising Entry Title: Kidnapped Chicagoan - Contest Client: St Louis Convention & Visitors Association Agency: St Louis Convention & Visitors Association Entry Title: ASAE/BABW - Tradeshow Marketing Client: STA Travel Agency: STA Travel Entry Title: STA Travel World Traveler Internship Client: The Beaches of Fort Myers & Sanibel Agency: BVK Entry Title: Florida s Unspoiled Island Sanctuary Client: The Broadmoor Agency: Vladimir Jones Entry Title: Forever Client: The New York Helmsley Hotel Agency: Agency212, LLC Entry Title: The Most New York Address in New York Client: Travel Tripper Agency: Suburb Studio Entry Title: Travel Tripper HITEC 2010 Campaign Client: Tucker's Point Hotel & Spa Agency: Boyd Tamney Cross Marketing, Inc. Entry Title: Tucker's Point Collateral Suite Client: Virginia Beach Convention & Visitors Bureau Agency: BCF Entry Title: Virginia Beach Live the Life Adventures Campaign Client: VISIT FLORIDA Agency: DDB Entry Title: Your FLORIDA Side Client: Visit London Agency: Visit London Entry Title: Only In London Client: Visit St. Pete/Clearwater Agency: BVK Entry Title: Heroes Meetings Campaign Client: Visit St. Pete/Clearwater Agency: BVK Entry Title: Wide Open Complete Oil Recovery Campaign Client: Wyndham Hotels and Resorts Agency: Wyse Advertising Entry Title: We Know You Client: Yosemite/Mariposa County Tourism Bureau Agency: ASTONE Entry Title: Yosemite/Mariposa County Destination Vacation Planner Digital Marketing Division Client: AMResorts
Agency: AMResorts Entry Title: Dreams Riviera Cancun Resort & Spa Ultimate Beach Party Promotion Client: Aramark Parks and Destinations Agency: RTP Interactive Entry Title: Aramark Parks & Destinations Client: Banff Lake Louise Tourism Agency: Dragon Trail Entry Title: Banff Lake Louise Tourism China Online Marketing Program Client: Best Western International Agency: Ideas Collide Marketing Communications Entry Title: Best Western: Facebook/Twitter Travel Trivia Tuesday Client: Best Western International Agency: Ideas Collide Marketing Communications and Allison & Parnters Entry Title: Best Western: Choose the Next App iPhone Application Contest/Sweepstakes Client: Charlestowne Hotels Agency: VIZERGY Entry Title: Restoration on King Client: Eldorado Hotel Casino & Silver Legacy Resort Casino Agency: Hospitality eBusiness Strategies Entry Title: Club Eldorado 60 Day Free Room and Show Giveaway Client: Fairmont Hotels & Resorts Agency: Lucidia Ltd. Entry Title: EveryonesAnOriginal.com Online Community website Client: Four Seasons Hotels and Resorts Agency: Acronym Media Entry Title: Here Comes the Bride: Finding the Right Audience for Four Seasons Weddings Client: Interval International Agency: Interval International-Creative Services Entry Title: Finders Keepers Client: Irving Texas CVB Agency: Maloney Strategic Communications Entry Title: Irving TX Cowboys Contest Campaign Client: Joie de Vivre Hotels Agency: Joie de Vivre Hotels Entry Title: Road Trippin' California Client: Kansas City Convention & Visitors Association Agency: BarkleyREI Entry Title: VisitKC - Change Your Perspective Client: Kerzner International Resorts, Inc. Agency: Rokkan Entry Title: Atlantis.com Redesign Client: Millennium Hotels and Resorts Agency: Dana Communications Entry Title: Muriel Makeover Campaign Client: Monterey County Convention and Visitors Bureau Agency: One to One Interactive Entry Title: SeeMonterey.com Client: Mountain Vista Getaways Agency: VIZERGY Entry Title: Mountain Vista Getaways Client: Naples, Marco Island, Everglades CVB Agency: Paradise Entry Title: Paradise Coast e-scapes Client: New Hampshire Division of Travel & Tourism Development Agency: Rumbletree Entry Title: NH Dream Vacation Scavenger Hunt Promotion Client: New Mexico Tourism Dept. Agency: M&C Saatchi Entry Title: New Mexico Tourism Day of Enchantment Client: Orlando/Orange County Convention & Visitors Bureau Inc. Agency: Orlando/Orange County Convention & Visitors Bureau Inc. Entry Title: 67 Days of Smiles Client: Oxford Hotel Bend Agency: VIZERGY Entry Title: Oxford Hotel Bend Client: Pocono Mountains Visitors Bureau Agency: MMG Worldwide Entry Title: PMVB Summer Coop Client: Princess Cruises Agency: Ignited Entry Title: Escape Completely Moments Client: Rocky Gap Lodge and Golf Resort Agency: Milestone Internet Marketing, Inc. Entry Title: Rocky Gap Lodge and Golf Resort Website Client: San Antonio Convention & Visitors Bureau Agency: Miles Media Entry Title: San Antonio Leisure e-newsletter Client: St Louis Convention & Visitors Association Agency: Hoffman-Lewis Advertising Entry Title: Kidnapped Chicagoan - website Client: St Louis Convention & Visitors Association Agency: Hoffman-Lewis Advertsing Entry Title: Kidnapped Chicagoan - Social Media Campaign Client: St. Augustine, Ponte Vedra & The Beaches Visitors & Convention Bureau Agency: Ypartnership Entry Title: Our History is Not the Same Old Story Client: Thai Airways USA Agency: Saeshe Entry Title: Senses Client: The Beaches of Fort Myers & Sanibel Agency: BVK Entry Title: Rich Media Campaign Client: The Miramar Group Agency: Isobar Hong Kong Entry Title: The Mira Hotel Client: The Napa Valley Destination Council Agency: Ypartnership Entry Title: VisitMobile Napa Valley Client: The Reefs Hotel & Club Agency: Madigan Pratt & Associates Entry Title: The Reefs Show Your Love Contest Client: Tucker's Point Hotel & Spa Agency: Boyd Tamney Cross Marketing, Inc. Entry Title: Tucker's Point Web Site Public Relations Division Client: Abercrombie & Kent
Tables and tickets for the
HSMAI Adrian Awards Reception and Gala are on sale now. For more
information on
the HSMAI Adrian Awards, please contact Desiree LaFont at (703)
506-3297, email
[email protected],
visit www.adrianawards.com,
or follow Adrian Awards news on Twitter at twitter.com/AdrianAwards.Agency: Laura Davidson Public Relations Entry Title: Taking It To Extremes with Abercrombie & Kent Client: Air France Agency: Ruder Finn, Inc. Entry Title: Air France A380 Launch Client: American Hotel & Lodging Association Agency: American Hotel & Lodging Association Entry Title: The Joe McInerney Challenge Client: Best Western International Agency: Allison & Partners Entry Title: Best Western/Michael Waltrip Racing Fan Swap Client: Canadian Tourism Commission Agency: Weber Shandwick Entry Title: Matt Lauer Client: Cape May County Department of Tourism Agency: Cape May County Department of Tourism Entry Title: Celebrating 40 years of Canadian Loyalty Client: Charleston Grill at The Charleston Place Agency: The Brandman Agency Entry Title: Charleston Place Hotel Client: Colorado Tourism Office Agency: MMG Mardiks Entry Title: Colorado Snow at First Sight Client: Cruise Lines International Association Agency: M. Silver Associates Inc. Entry Title: CLIA Turns 35 in Travel Agent, May 10, 2010 Client: DPEC Partners Agency: Geoffrey Weill Associates Entry Title: Algodon Mansion - Buenos Aires Client: Embassy Suites Hotels Agency: Emanate Entry Title: Building Brand Affinity Among Freshly-Minted Business Travelers Client: Gansevoort Hotel Group Agency: Nancy J. Friedman Public Relations Entry Title: Posh on Park: Gansevoort Park Avenue Opens with a Bang in NYC Client: Geoffrey Weill Associates Agency: Geoffrey Weill Associates Entry Title: Aqua Expeditions - National Geographic Traveler Client: Great Wolf Resorts Agency: Fleishman-Hillard Entry Title: Great Wolf Resorts Honored as First National Hotel Chain to have All U.S. Properties Green Seal-Certified Client: Greater Fort Lauderdale Convention & Visitors Bureau Agency: M. Silver Associates Inc. Entry Title: Sunny in the City Tour Brings Sunshine to Manhattan in the Dead of Winter Client: Greater Philadelphia Tourism Marketing Corp. Agency: Greater Philadelphia Tourism Marketing Corp. Entry Title: With Love, Philadelphia XOXO® Client: Hampton Hotels, Hilton Worldwide Agency: Cohn & Wolfe Entry Title: Hampton Hotels: Save-A-Landmark Client: Hilton Garden Inn Agency: Emanate Entry Title: Hilton Garden Inn Big Day Brigade Client: Hilton Hotels Brand Entry Title: Hilton Brand Takes Off With Up In The Air Film Partnership Client: Hong Kong Tourism Board Agency: Spring O'Brien & Co. Entry Title: Richard Bangs Adventures with Purpose - Hong Kong: Quest for the Dragon Client: InterContinental Hotels Group (IHG) Agency: Weber Shandwick Entry Title: Holiday Inn Stacks a Full House The Holiday Inn Key Card Hotel Client: InterContinental Hotels Group (IHG) Agency: Weber Shandwick Entry Title: IHG s Luckiest Loser Competition Client: Irving Texas CVB Agency: Tucker and Associates Entry Title: Irving TX Online Placement - Implosion Client: Irving Texas CVB Agency: Tucker and Associates Entry Title: Irving TX Feature Print - Implosion Client: Kerzner International Resorts, Inc. Agency: Kerzner International Resorts, Inc. Entry Title: Atlantis, Paradise Island, Bahamas - Justin Bieber Twitter Contest Client: Lindblad Expeditions Agency: Lindblad Expeditions Entry Title: Jeopardy! Explores the World with Lindblad Expeditions Client: Ministry of Tourism, Province of Quebec Agency: DQMPR Entry Title: Mont Tremblant - Continental new service Client: Moroccan National Tourist Office Agency: Spring O'Brien & Co. Entry Title: Morocco Makes the Majors Client: Nicaragua Tourism Board Agency: Murphy O'Brien Public Relations Entry Title: Making Nicaragua a Household Word Client: New Orleans Convention & Visitors Bureau Agency: Weber Shandwick Entry Title: Who Dat? It s NBC TODAY in NEW ORLEANS Client: New York State Historical Association Agency: Nancy J. Friedman Public Relations Entry Title: Art s Original Ladies Man Finds a Home in Cooperstown: Fenimore Art Museum Debuts John Singer Sargent Exhibit Client: Oceania Cruises Agency: Lou Hammond Entry Title: Oceania Cruses - Marina Road Show & Pre-Launch Client: Offshore Sailing School Agency: Redpoint Marketing PR, Inc. Entry Title: Offshore Sailing School - New York Times Client: Omni Hotels & Resorts Agency: Weber Shandwick Entry Title: Omni Hotels & Resorts Launches 72-Hour Sale Client: Panama City Beach Convention & Visitors Bureau Agency: Lou Hammond Entry Title: Panama City Beach CVB - Airport Opening Client: Panama City Beach Convention & Visitors Bureau Agency: Lou Hammond Entry Title: Panama City Beach CVB - Miami Herald Placement Client: Park City Chamber of Commerce/Visitors Bureau Agency: Development Counsellors International Entry Title: Park City: Ski Country s Newest Place to Party Food & Wine Client: Planters Inn Agency: Lou Hammond Entry Title: Holliday Companies - CBS Early Show "Chef on a Shoestring" Client: Planters Inn Agency: Lou Hammond Entry Title: Holliday Companies - Charleston Magazine Client: Quebec Ministry of Tourism Agency: DQMPR Entry Title: CBS The Early Show in Quebec City Client: Red Roof Inns Agency: Hill & Knowlton Entry Title: Fox Business "Happy Hour" Spring Travel Client: Regent Hotels & Resorts Agency: MMG Mardiks Entry Title: Feature Placement Print- Trade Magazine Client: Royal Caribbean International Agency: Weber Shandwick Worldwide Entry Title: GMA's Biggest Getaway Client: Royal Caribbean International Agency: Weber Shandwick Worldwide Entry Title: Launching Royal Caribbean International's Oasis of the Seas Client: Singapore Airlines Agency: Weber Shandwick Entry Title: Does Airline Food Always Have to Suck? Client: SouthAfrican Tourism Agency: Portfolio Marketing Group Entry Title: South African Tourism's Diski Dance Campaign Client: Spiaggia Agency: Quinn & Co. Entry Title: Spiaggia Chef Tony Mantuano as Cheftestant on Top Chef Masters Season 2 Client: St. Vincent and the Grenadines Agency: Spring O'Brien & Co. Entry Title: St. Vincent and the Grenadines on Good Morning America Client: Starwood Hotels & Resorts Agency: Nancy J. Friedman Public Relations Entry Title: Let Them Eat Cake: Westin's Heavenly Edible Bed Client: The Gleneagles Hotel Agency: Strategic Vision Entry Title: The Gleneagles Hotel in Scotland - Cover Story in Incentive Magazine Client: The Jamaica Tourist Board Agency: Ruder Finn Entry Title: Jamaica's New Tourism Spiel: Beaches and Reggae and Jews Client: The Jane Hotel Agency: Nancy J. Friedman Public Relations Entry Title: Little Hotel Makes a Big Splash Client: The Jane Hotel Agency: Nancy J. Friedman Public Relations Entry Title: Sleep Tight New York: Front Page News Client: The National World War II Museum Agency: Peter A. Mayer Advertising Entry Title: The National World War II Museum "Experience the Victory" PR Campaign Launch Feature by AP Client: The National World War II Museum Agency: Peter A. Mayer Public Relations/Sandy Hillman Communications Entry Title: The National World War II Museum "Experience the Victory" Expansion Grand Opening PR Campaign Client: The Resort at Paws Up Agency: Laura Davidson Public Relations Entry Title: Building on the Trend: "Glamping" at The Resort at Paws Up Client: The Ritz-Carlton Resorts of Naples Agency: Laura Davidson Public Relations Entry Title: LESSONS IN NATURE MAKE THE PERFECT FAMILY EDU-VACATION Client: Tourism New South Wales Agency: Lou Hammond Entry Title: Crave Sydney US - Breakfast on the Bridge Client: Tourism Queensland Agency: Quinn & Co. Entry Title: Securing a TODAY Show Placement for the Winner of Tourism Queensland's Best Job in the World Campaign Client: Tourism Victoria Agency: Laura Davidson Public Relations Entry Title: Creating An Edible Icon: Making Melbourne Australia s Food and Wine Capital Client: Travel Guard Agency: MMG Mardiks Entry Title: World’s Unluckiest Traveler Launch Client: Virginia Beach CVB Agency: BCF Entry Title: Restless Planet Opening at the Virginia Aquarium & Marine Science Center Client: VisitScotland Agency: Laura Davidson Public Relations Entry Title: Tartan Day 2010: Same Tartan Day, New Spin on Scotland Client: Zambezi Queen Agency: Imagine Global Communications Entry Title: Zambezi Queen HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at www.hsmai.org. Join our social networking communities on Twitter, LinkedIn and Facebook. |
Contact:
Bo
Morris 407-377-6867 [email protected]
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