September 21, 2010. Langham Hotels International has demonstrated its commitment to the China market with the appointment of Justine Lee to the newly-created role of Director of Sales � China, ahead of the company�s rapid expansion. 

The appointment to lead the sales drive in Langham�s fastest growing market coincides with the opening of the first Langham Place in China at Beijing Capital Airport in August, the third property in the country for the fast-growing luxury hotel operator. China forms the backbone of Langham�s expansion in Asia accounting for almost half its hotels open or in the pipeline.

A Taiwanese national, Ms. Lee will play a key role in supporting the new hotels both pre- and post opening as well as working closely with existing properties to drive new business. She will also oversee and lead the global sales offices in Beijing and Shanghai, cementing and developing relationships with regional corporate accounts, as well as key tour and travel operators.

Ms. Lee brings in-depth experience garnered over the last 5 years in China making her perfectly placed to develop the growing outbound markets to other Langham destinations through her carefully cultivated extensive network of tour operators, wholesalers and overseas operators. 

Alison Styles, Vice President � Sales for Langham Hotels International said: �The creation of this key sales appointment demonstrates how important we view China and its future potential.  Her appointment will allow us to pursue key growth opportunities in the region as part of our company strategy. Justine will also focus on building partnerships and sales opportunities in the domestic market while capitalizing on the growing outbound business from China.�

About Langham Hotels International & Its Affiliates
Langham has a legendary hotel heritage dating back to 1865 when The Langham in London originally opened as Europe�s first Grand Hotel. For over 140 years, this flagship hotel has been at the forefront of sophisticated and gracious hospitality. Today, all Langham Hotels worldwide inherit the same philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses creating a truly unique hotel experience. The group is pursuing an aggressive portfolio growth strategy using its distinctive brands and affiliate � The Langham, Langham Place and Eaton. Currently 21 hotels, including affiliates, are open or in the pipeline across four continents.

Langham Hotels International is a wholly owned subsidiary of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972.

Reservations for Langham hotels can be made by logging onto langhamhotels.com or for Eaton Hotels log onto eatonhotels.com.