July 14, 2010 - Shangri-La Hotels and Resorts is pleased to welcome the group�s mid-market Traders Hotel brand to Hong Kong on August 1, 2010. 

Traders Hotel, Hong Kong is located on Queen�s Road in the Western District, the heart of buzzing street life, traditional shops, temples and numerous local eateries.  The district retains a distinctive Chinese atmosphere, yet is only 10 minutes from Hong Kong�s Central business district, the Airport Express, and nightlife of Soho and Lan Kwai Fong. 

Previously operated as Hotel Jen and prior to that the Novotel Century Harbourview Hotel, the hotel will become part of Shangri-La�s global sales and distribution network. The integration into the Traders� portfolio will enable guests to participate in Shangri-La�s Golden Circle guest recognition program and airline partner programs. 

�I am delighted to be part of the launch of Traders in Hong Kong,� says newly appointed General Manager, Mr Andrea Mastellone. �Having been with the brand for many years it is exciting to provide a new alternative of stylish comfort and convenience for the modern day road warrior in Hong Kong. Traders Hotel will be an easy choice for business travelers who appreciate a convenient location and efficient service or leisure visitors who like a relaxed, contemporary atmosphere.� 

Renovated in 2008, Traders Hotel, Hong Kong has 280 guestrooms and suites designed in a sleek contemporary style to maximize the use of space. The clean lines, neutral color scheme and wood furniture and flooring provide a soothing setting from which to enjoy the spectacular views of Victoria Harbour or the Peak. The address is 508 Queen's Road West, Western District, Hong Kong.

Café 508 on the second floor features extensive buffet selections for breakfast, lunch and dinner, perfect for time sensitive business luncheons or a leisurely meal with the family. The Traders Lounge on the 28th floor is available to Club guests during the day and offers a variety of benefits including private check-in/out, complimentary buffet breakfast, afternoon tea and evening cocktails. The Lounge opens to the public after 7:30 pm, an ideal spot to enjoy after-work drinks with a view. The Lobby Bar and rooftop outdoor pool with adjacent gym complete the guest facilities. 

Traders Hotel, Hong Kong will be the first hotel within the brand to launch the Traders� Signature Scent in its public areas. The scent, a tropical fruit green fragrance supported by a warm musk will be introduced gradually in the eleven Traders Hotels throughout Asia and the Middle East within the year. 

To celebrate the debut, Traders Hotel, Hong Kong will offer special introductory rates from August 1 to September 30, 2010 of HK$950 (about US$122), which will include daily buffet breakfast for two, complimentary internet access, and late check-out until 3 pm. 

Hong Kong-based Shangri-La Hotels and Resorts currently owns and/or manages 66 hotels under the Shangri-La and Traders brands, with a rooms inventory of over 30,000.  Traders Hotels are designed to satisfy the needs of the fast growing mid-market travel segment by offering a wide range of facilities, and efficient, practical and friendly hospitality, at competitive rates.  Traders Hotels are located in Abu Dhabi, Beijing, Changzhou, Dubai, Kuala Lumpur, Manila, Penang, Shenyang, Singapore and Yangon, with scheduled openings in Iskandar and Macau. The group has over 40 projects under development in Austria, Canada, mainland China, France, India, Macau, Malaysia, Philippines, Republic of Mongolia, Russia, Qatar, Seychelles, Turkey and United Kingdom.  For more information and reservations, please contact a travel professional or access the website at www.tradershotels.com.