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Sheraton Hotels & Resorts in an Agreement with Rockwood Hotels & Resorts Ltd.
Re-brand Rockwood Palace Resort & Spa as
Sheraton Udaipur Palace Resort & Spa in the City of Lakes, Udaipur, India

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UDAIPUR (3rd August, 2010) Sheraton Hotels & Resorts continues its expansion momentum in Asia Pacific, announcing an agreement with Rockwood Hotels & Resorts Ltd. to debut the Sheraton brand in the city of lakes, Udaipur in India (voted Best City in the World in the Travel + Leisure USA World’s Best 2009 Awards).  The Rockwood Palace Resort and Spa has been re-branded as Sheraton Udaipur Palace Resort & Spa from 1st August, 2010, becoming the first Sheraton hotel in India to be managed by Starwood Hotels & Resorts, with five more to follow in next three years in Bengaluru, Visakhapatnam, Chandigarh, Mysore and Amritsar.
 
“The debut of Sheraton brand in Udaipur is indeed great news for international travelers and fans of India.  Sheraton Udaipur Palace Resort & Spa captures the romance and splendor of the royal era with its magnificent architecture and grandeur,” commented Don Elliot, Regional Vice President for Starwood Hotels & Resorts in India, Bangladesh and the Maldives
 
We are thrilled that Rockwood Hotels & Resorts Ltd. has selected the Sheraton flag for this outstanding resort in an agreement that dramatically enhances Sheraton’s already impressive portfolio in Asia Pacific.  We are delighted to extend a warm Sheraton welcome to travelers to Udaipur, offering them Sheraton’s distinctive amenities and services.”
 
The 240-room Sheraton Udaipur Palace Resort & Spa is located on the banks of picturesque Fateh Sagar Lake in one of India’s ancient cities.  Located only three kilometers west of the city centre, Sheraton Udaipur is close to many of this historic city’s cultural, historic and natural attractions.  There are also many fascinating museums and art galleries to explore, as well as diverse restaurants and shopping.
 
Other resort facilities include approximately 600 square meters of meeting space and three lush gardens, four restaurants and bars, a spa and an upcoming club floor.  The scenic location has made the resort an extremely popular destination for weddings.  Udaipur, known as both the city of lakes and the “Venice of the East,” is the historic capital of the former kingdom of Mewar in Rajasthan.  Apart from its history, culture and scenic location, it is also known for its stunning palaces.  The city is also a popular venue for Bollywood and international movies and TV series, including James Bond in India, Octopussy, and The Jewel in the Crown, among many others.
 
Visitors to Sheraton Udaipur Palace Resort & Spa will be enveloped in warmth and comfort from the moment they step foot into the lobby.  In their rooms, guests will delight in Sheraton’s signature services and amenities, including the Sheraton Sweet Sleeper Bed®, a cozy array of sensuous linens, plush down pillows, and signature duvet.  Each luxuriously-appointed room is also outfitted with LCD flat-screen televisions, walk-in showers, roomy desks, ergonomic chairs and wireless high-speed Internet access. The hotel will also be adding 9 private pool rooms as well as three family suites with direct access to lush green gardens. 
 
India is a key focus of Starwood Hotels & Resorts’ expansion efforts.  The hotel giant remains on track with its plans to grow its portfolio in India by 60 percent by 2013.  Starwood’s legacy in India began in 1973, when its Sheraton brand debuted in Mumbai.  The company has since grown the portfolio to 26 hotels under its Westin, Sheraton, Four Points by Sheraton, The Luxury Collection and Le Méridien brands – making Starwood the largest upper-upscale and luxury international hotel operator.
 
In terms of international visitors, India remains a relatively undeveloped travel market, with approximately six million inbound travelers each year, compared to China’s more than 50 million.  However, the rise of India’s middle class has led to a notable increase in domestic travel, while the influx of outsourcing contracts is expected to create a surge in international tourism.


About Sheraton hotels and resorts
Helping guests make connections at more than 400 hotels in 75 countries around the world, Sheraton hotels and resorts is currently implementing a $6 billion worldwide, multi-year revitalization program. This effort includes a $275 million investment in renovations in Europe, Africa and the Middle East. The Sheraton Brand is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc
 
About Starwood Hotels & Resorts Worldwide, Inc.:
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world, with over 1000 properties in nearly 100 countries and 145,000 employees at its owned and managed properties.  Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands:  St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM.  Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
 
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Media contacts: 

Hwee Peng Yeo
Glodow Nead Communications,
(415) 394-6500 or (65) 9768 6087
hweepeng@glodownead.com



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