Carol Verret Consulting 
and Training
Consulting
Training Seminars
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...

Niches Selling – Locating Lucrative Business
that Few Hotels Pursue
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August 25, 2010 - Chris Anderson, Editor of Wired, published a book called the Long Tail and in it said that “…the future of internet search was to appeal to ‘niches’ of the population versus the masses.”  Seth Godin describes these ‘niches’ as tribes.  Within every market segment there are ‘niches’ -- they don’t equate with small they equate with specialized.

Tired of ‘plowing’ the same old ground in prospecting?  This is an advanced look at how to locate special ‘niches’ in all segments – looking for lucrative business that none of your competitors are going after.  This program is a more sophisticated approach for sales professionals that want to develop new business at the next level. 

Corporate – each vertical has different niches

  • Where to look
  • How to reach out to them
SMERFE – the category has many niches beyond the obvious
  • Example:  Wine tasting clubs
    • Less focused on rate
    • Good for repeat business
    • How to locate 
Government 
  • Multiple ‘niches’ based on sub categories
  • Subcontractors – look beyond the obvious
    • Many sub contractor types ‘fly under the radar’
Associations
  • Niches are often easy to locate on national association web sites
  • Small enough for one property


At the end of this web cast Directors of Sales, Sales Managers  and General Managers will have a better understanding of how to take their sales efforts to the next level and will have received tools to prospect new ‘niches’ of business from existing market segments. 

The web cast will take place on September 1 at 1:00pm EST, noon CDT, 11:00am MDT and 10:00am PDT.  The fee is $99 for a single connection and $89 for two or more connections from the same company. To register click here.  All participants will receive the recording of this program. 

Click here to Register



Carol Verret and Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on www.carolverret.net. To contact Carol send her an email at carol@carolverret.com or she can be reached by cell phone (303) 618-4065.  Visit www.hotelsalesblog.com.
Contact:
Carol Verret, Consulting and Training
Carol Verret 
5910 S. University #C-18, PMB 374 
Greenwood Village, CO 80121 
Telephone: (303) 618-4065 
carol@carolverret.com 
Web Site: http://www.carolverret.com/
Email: carol@carolverret.com

 
Also See: The Hotel General Manager - The Complexity of Leadership in a 2.0 World / Carol Verret / August 2010
Market Analysis and Sales Office Audit - Look Beyond the Obvious in Turnaround Situations / Carol Verret / June 2010
Dynamic versus Static Hotel Reviews: The Immediacy of Social Network Reviews / Carol Verret / May 2010
Marketing to Changes in Consumer Behavior - It's No Longer 'One Size Fits All' / Carol Verret / March 2010
..

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