News for the Hospitality Executive
IACC Surveys 105 Meeting Planner to Determine the 10 Most
Important Items in a Complete Meeting Package
(St. Louis, MO -- August 2010 ) – The International Association of Conference Centers conducted a series of customer roundtables designed to gather direct feedback from customers and potential customers of IACC conference centers. According to Tom Cappucci, President, IACC Americas, “The primary purpose of the project was to expand and strengthen the conference center concept which continues to differentiate IACC members from traditional hotels and meeting venues. The focus was on what was important to IACC customers in providing an exceptional meeting environment.”
The market research program took place earlier in the year throughout the US and Canada. The customer roundtables took place at nine IACC-member properties in the US and Canada. The valuable information gathered at the roundtables provided IACC with important data that will allow us to continue to make sure our Universal Criteria continue to evolve and serve our members in their effort to provide an exceptional meeting experience.
According to Leslie Vanderzwet (General Manager of Conferences at The Banff Centre) and Eric Whiston (Director of Sales & Marketing, The National Conference Center), Chairs of the IACC Marketing Committee, the key objectives of the roundtables were to:
Results of the roundtables revealed what customers thought were the most important items in the Complete Meeting Package.
Highest ranked items:
9.8 Food & Beverage Customize menus for special dietary requirements
According to Eric Whitson, Director of Sales & Marketing at The National Conference Center, “we are absorbing this important information and will be using it as a baseline as we host subsequent customer roundtables in 2010 and beyond. This will allow IACC to keep a pulse on trends and shifting priorities among our customers and help ensure IACC and its members stay ahead of the curve as it relates to anticipating and exceeding the needs of the conference market.”
Participating IACC properties
Desert Willow (Phoenix)
James M. Mahon
|Also See:||How Venue Selection Impacts the Success of Your Meeting or Training Session; Quantifying the Role a Venue Has on the Success Rate of Training or Meeting Sessions / March 2006|
|Trends in the Conference Center Industry; New Supply of Conference Centers Greatly Restricted / Dave Arnold / December 2008|