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Why Choosing to Create a Custom iPhone App is the Clear Choice


By O'Rourke Hospitality
August 2010

Do you have a smartphone or plan to buy one in the next 90 days? If not you’re quickly becoming a minority. To accommodate the tremendous increase in users, manufacturers and providers are pumping out a dizzying array of smartphone options and hi-tech features to choose from. But, while the bevy of Blackberries, Palms, Droids and Motorolas are providing tempting eye candy for consumers, one phone still leads the pack in both adaptation and satisfaction - Apple’s iPhone.

ChangeWave's latest smartphone survey of 4,028 consumers, concluded June 24, 2010, shows an explosive burst in consumer demand over the immediate 90-day period.



In addition to this dramatic climb in consumer demand for smartphones in general, ChangeWave found some stunning stats around the desire for particular phones between March and June 2010.


 
This state-of-the-industry information is particularly important to businesses looking to develop a custom mobile application to engage mobile and smartphone users. While it can be difficult to parse out where you should focus your efforts, you’ll clearly want to put your energy into the market segment with the largest percentage of users, which at this point in time is Apple iPhone users.

SmartStay not only believes that this segment is the current consumer’s top choice, but we feel that it will continue to attract the most users and even more importantly, please the most users. After all, you don’t just want to reach these tapped-in travelers, you want to make their trip planning experience the best it can be - leaving them with a more than favorable view of your brand.



Your custom-built SmartStay App is an extension of your marketing and revenue generating efforts and it is imperative that the experience be as seamless and intuitive as possible.  Apple’s iPhone will continue to innovate on a level far above the competition and that is where we believe our clients should be - far above their competition.
 
If you would like to learn how you can get an iPhone App for your hotel please call O'Rourke Hospitality Marketing at 978-465-5955 or send an email to info@smartstayapp.com.

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Contact:
 
O’Rourke Hospitality Marketing
44 Merrimac Street
Newburyport MA, 01950
978-465-5955
www.orourkehospitality.com


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Also See: Engage Guests Pre, During and Post Stay with an App / July 2010

Hoteliers: Get More out of TripAdvisor / July 2010

Get Personal with Your Email List / June 2010

Smartstay Leads the Hospitality Mobile Platform with Branded Hotel Apps in Five Countries; Visit O'Rourke Booth #1234 at HITEC 2010. / June 2010

Social Media Education - Your First Line of Defense / June 2010

Simple Fixes to Increase Direct Bookings / June 2010

O’Rourke Hospitality Marketing to Introduce ‘SmartstaySM’, at HITEC 2010 – Visitors can Enter to Win an Apple® iPadTM / June 2010

Does My Hotel Really Need a Mobile Strategy? / May 2010

O'Rourke Launches Smartstay iPhone App to Open Mobile Channel for Hotels / March 2010

Should My Hotel Use Facebook Ads? / March 2010

Quick ‘Critical’ Tips and Latest Trends in E-Mail Marketing; Re-cap of presentation ‘Critical Email Prospecting Strategies for 2010’ / February 2010

What’s the Link Between E-Mail Marketing and Social Media? How your hotel can blend both tactics for stronger messaging in 2010 / January 2010

New Media Transformed the Obama Campaign, Can it Transform Your Hotel? Dan Siroker Shares Lessons Learned From the Unprecedented Campaign / January 2010

20 Secrets of Top-Converting Websites and How they can Boost Your Hotel Bookings; Re-cap of Bryan Eisenberg’s presentation at SES Chicago / December 2009

Has Your Hotel Ever Asked, “What Would Google Do?”; Recap of Jeff Jarvis presentation at SES Chicago / December 2009

Install Analytics on Your Hotel Website / December 2009

Attract Guests to Your Hotel by Producing Video Content Related to Travel; O’Rourke Interview with Tubemogul Co-Founder Brett Wilson / December 2009

Prepare Your Hotel for Google Sidewiki Comments! Tips on What your Hotel Should Do, and How to Monitor Reviews with RSS Feed / November 2009

Innovative Hotel Website Ideas for 2010; O’Rourke Interview with Chris Brogan / November 2009

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How can Social Search Impact my Hotel? / November 2009

Sir Martin Sorrell’s Forecast for 2010, Is Your Hotel Looking Ahead? / November 2009

Chris Brogan Interview - Hotels that Listen to Social Media Generate Business / October 2009

Create Videos about Your Hotel - Your Guests Already Are! / October 2009

Thought, Reason, and Emotion Affect Consumer Decision / October 2009

Southwest Airlines is Riding the Blogosphere Like a Wild Horse! / October 2009

Don’t be Invisible Online - Learn which Websites Travelers Use to find Hotels and be Seen! / September 2009

What can a Blog do for my Hotel? The General Manager from Hawthorne Hotel Shares Insight! / September 2009

How to Edit, Export, & Upload Your Hotel Videos – Easy Technical Tips / September 2009

How Hotels Can Build Links by Leveraging their USP, PR, and Organic Growth; an O’Rourke Video Interview / September 2009

Will Google Caffeine Affect my Hotel SEO? / August 2009

Don’t Hide From Trip Advisor Reviews! / August 2009

5 Ways Hotels can Improve and Track Return on Investment from Twitter – Oh wait, there is no investment! / August 2009

Leverage Blended Search and Boost your Hotel’s Search Ranking Position / August 2009

How to Optimize Your Hotel Website for Natural Search / August 2009
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