News for the Hospitality Executive
TN, May19, 2010 – ZDirect, Inc. has partnered with Boomerang Hotels to
electronic Customer Relationship Management (eCRM) platform for both
GuestHouse International and Settle Inn brands and its nearly 100
locations. This initiative allows
hotels to dramatically improve customer information by communicating
guests based on online profiles in order to enhance the customer
gain loyalty and increase revenue.
Leveraging its product offering, ZMail® and RezQueue®, ZDirect enables both corporate marketers to streamline their entire electronic marketing efforts and send highly targeted and relevant messaging to customers via email and mobile communication. This technology will drive new revenue, boost customer loyalty, and expand Boomerang Hotels customer base by converting inquiries into guests. According to Boomerang Hotels President and CEO Brendan Watters, “the ZDirect eCRM platform will generate thousands of new dollars for both GuestHouse and Settle Inn franchise partners. ZDirect’s technology initiative is just the beginning of a major effort to build relationships with our guests and build a model that will be the envy of other service chains.”
Boomerang’s new eCRM program also provides automated solutions and interfaces with both the central reservation and customer satisfaction systems. The initiative features the following:
About Boomerang Hotels:
Boomerang Hotels is a brand with a simple approach to lodging that focuses on delivering the most important services and amenities to guests at a reasonable rate. Comprised of Settle Inn & Suites® and GuestHouse International®, Boomerang Hotels is based in Hendersonville, Tenn. Boomerang Hotels® brands focus on what guests really want: clean, comfortable accommodations, friendly helpful staff, time-saving amenities, and consistently great rates.
To learn more about Boomerang Hotels, please contact Dennis Cummings, CHA at 615-264-8046 or [email protected].
About ZDirect, Inc.
Based in Miami, Florida, ZDirect is the preeminent provider of electronic marketing and eCRM solutions for the hospitality industry. ZDirect's product offering takes eCRM communication technology to a new level of effectiveness by giving hoteliers a powerful suite of tools to impact relationships with their guests and inquiry base. ZDirect's empowers hotel operators to streamline their electronic marketing and CRM efforts.
With ZDirect's patented ZMail® and RezQueue® technology and expertise, hoteliers are able to centralize their databases, send "intelligent," targeted and highly personalized communication to their guests and subscriber list. Then when they book, automatically send confirmations, pre-arrival emails, thank you emails, customer satisfaction surveys and ultimately convert leads and previous guests into long term customers. The result is new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing.
ZDirect is an Enterprise Email Service Provider (ESP) for the Hospitality Industry and the ideal solution for Hotel companies that require cutting edge features, solid integration and professional services. Features and benefits of the ZDirect platform include:
For general inquiries email us at [email protected].
For sales in the US and the Americas contact Natasha Le Roux, Director of Sales at [email protected] 954-458-1669 x120. For international inquiries contact Caren de'Ath, Director of Sales, [email protected] or call (US) 954-376-3409.
Intelligent eCRM Solutions
for Hotels and Resorts
For sales information,
US and the Americas
Natasha Le Roux
Director of Sales
(954) 458-1669 x120
Director of Sales
or call (US) 954-376-3409
Le Roux named ZDirect’s Director of Sales, Americas / ASPAC / May
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