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The Pegasus View March 2010:
Future Bookings through GDS are Up Five of Next Six Months,
Confidence in Hotel Demand Turns a Corner

 
GDS and ADS bookings for Q1 2010 outpace comparable periods for 2009, 2008 and 2007


SCOTTSDALE, DALLAS and LONDON (May 3, 2010) – Pegasus Solutions has issued the March edition of The Pegasus View, indicating a tipping point in booking confidence, especially in business travel. Based on data drawn from billions of global distribution system (GDS) and alternative distribution system (ADS) transactions for the month, March’s The Pegasus View shows future bookings through the GDS are up five of the next six months, while bookings for Q1 2010 through both channels were higher than the same period for the last three years.
 
Of relative importance to hotels struggling with depressed rates, March 2010 average daily rate (ADR) jumped +1.68% over March 2009, representing the first year-over-year rate increase in quite some time. March bookings through both the GDS and ADS also exceeded March 2009 by +7.96%, March 2008 by +19.91%, and March 2007 by +27.18%.
 
“It’s here. We and other experts have been forecasting, hoping for, a recovery, and now the numbers show it. Net revenue in the GDS is up for the third month in a row, five of the next six months are up in the same channel, and ADR in both channels actually rose for a change,” said Mike Kistner, chief executive officer of Pegasus Solutions. “Now is the time for the hotels that weathered the storm to plan for the next: an upswing. Revenue management and yield management strategies will be more important than ever in translating the coming increase in travel to closing the ADR gap, thus raising prospects for increasing gross revenue.”
 
Revenues through both channels in March 2010 came in +8.29% over 2009, +0.91% over 2008 and +10.97% over 2007, with the first quarter realizing a +5.42% increase above the first quarter of 2009. This and other data in The Pegasus View, as well as other industry reports, paints a positive outlook for 2010, according to Kistner.
 
“As corporations report earnings in line with or better than expectations, business travel overall should react accordingly,” added Kistner. “This, combined with consumer confidence, will provide a good indication of the coming summer months, which rely heavily on the leisure market. We’re keeping a watchful eye on the world’s economies as they will determine the sustainability of this recovery.”
 
The Pegasus View for March 2010 features added commentary from industry experts Timothy O’Neil Dunne of T2 Impact and Jason Harris of BCD Travel. It is available in its entirety online and by free subscription at www.pegs.com. Data reported in The Pegasus View comes from Pegasus Solutions, the world’s single largest global processor of hotel transactions through the four GDS (Amadeus, Galileo, Sabre, and Worldspan) and ADS.
    
About Pegasus Solutions Inc.
Pegasus Solutions is the world’s leading provider of technology and services to hotels and travel distributors, supplying the award-winning RezView® NG central reservation system, electronic distribution services, advanced agency commission processing and payment services, and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include more than 95,000 properties around the globe as well as a majority of the world’s travel agencies. Additionally, Pegasus’ powerful representation arm incorporates Utell® Hotels & Resorts and Utell Connect, services that have been chosen by more than 9,000 member hotels in more than 130 countries, making Pegasus the hotel industry’s largest third-party marketing, sales and reservations specialist. Pegasus also powers the niche consumer Web site www.hotelbook.com™, dedicated to promoting independent and boutique hotels throughout the world. Headquartered in Dallas, Pegasus has 18 offices in 11 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit www.pegs.com or www.utell.com.

 
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Contacts:

Media contact: 
Ariel Herr
+1(214)890-7912
aherr@fortepr.com 
                                                                                                                                   
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Also See: New York’s St Giles Hotel - The Tuscany and St Giles Hotel - The Court Choose Utell® Hotels & Resorts; Two Former Starwood W Hotels in Manhattan Opt for Pegasus Representation / April 2010

Fastest-growing Select Service Brand, La Quinta Inns & Suites, Extends and Expands Relationship with Pegasus Solutions; Three-year contract renewal includes evolution to RezView® NG and global commission processing services / April 2010

The Pegasus View February 2010: Business Travel Recovery Indicated by Hotel Booking Volumes, Net Revenue and Average Daily Rates; North America business travel booking volumes show strong performance while other regions return increases in length of stay and average daily rates / March 2010

Marriott International Adds Two Brands to Pegasus Solutions’ Global Commission Processing; Marriott ExecuStay and Autograph Collection Hotels and Resorts Included in Contract Expansion / March 2010

Proven MarketVision Hotel Competitive Intelligence Platform from Pegasus Solutions Yields Significant Returns for Hotels; Launched a year ago, properties worldwide realize revenue-driven results / March 2010

Utell® Hotels & Resorts Celebrates 80 Years of Innovation; World’s Leading Hotel Representation Service Marks Unprecedented Anniversary with Distinguished Additions to International Portfolio / March 2010

The Pegasus View January 2010: Leisure Travelers Regain Confidence, Boosting Booking Volumes Beyond 2009, 2008 and 2007 Levels / March 2010

The Pegasus View December 2009: Bookings in Both GDS and ADS Exceed 2008 and 2007 Volume; With +15.35% Increase in GDS and +22.49% Jump in ADS Net Bookings Over 2007, Report Highlights Importance of Raising Rates Lowered to Drive Demand in 2009 / January 2010

Pegasus Solutions Announces Successful Debt Restructuring; Strategic Move Positions Company for Additional Growth / January 2010

Pegasus Solutions Aligns and Expands Management Team for Targeted Growth in 2010; Appointments Reinforce CEO’s Corporate Vision and Dedication to Product Innovation / January 2010

InfoWorld Names Pegasus Solutions’ RezView® NG Among Top IT Projects of 2009; Next generation CRS represents only hospitality technology solution on revered list / January 2010

The Pegasus View November 2009: ADS and GDS Channels Experience Positive Year-on-Year Net Revenue Growth for First Time this Year; +13.28% Increase in GDS Net Revenue and +2.09% Jump in ADS Net Revenue Beat 2008 Figures, but Numbers Still Fall Short of 2007 Levels / December 2009

The Pegasus View October 2009: Report Shows Bookings and Net Revenue Figures Climbing Back to 2008 Levels; North America’s Corporate Bookings Jump +3.5% in October 2009 vs. October 2008 and Leisure Bookings Offset Dwindling ADR with +21% Increase for the Same Period / November 2009

HP and Technology Service Provider Pegasus Solutions to Collaborate on Travel Technology / November 2009

Warwick International Hotels Renews Contract with Utell® and Selects Pegasus Solutions’ NetBooker® NG Enhanced Internet booking engine will drive online bookings directly to 27 Warwick Hotels and Resorts worldwide / October 2009

The Pegasus View September 2009 Reports GDS Average Daily Rate Reaches High Point; GDS Reservations Up By +7% in September 2009 Compared to September 2007, While Overall Booking Lead Times Across All Channels Remain Short / October 2009

Pegasus Solutions’ August 2009 The Pegasus View Shows Largest 2009 Single Month Increase in Leisure Bookings / September 2009

Pegasus Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses VFM Leonardo's VScape® Digital Asset Management System to Power All Visual Content for ODD and Content Hub / June 2009

Utell® Hotels & Resorts Signs Up Hundreds of New Members in 2009, Around the Globe, 471 Hotels from
65 Countries Have Selected Utell Since the Beginning of the Year / June 2009

Pegasus Solutions Teams with Rubicon to Launch New MarketVision Competitive Intelligence Reporting: Visit HITEC Booth #1054 or twitter.com/pegexec, Hotel Users Switch to MarketVision to Take Advantage of Pre-eminent Market Intelligence / June 2009
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