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Milwaukee - 4th May, 2010: In March of this year, Easy (Ez) Revenue Management Systems Ltd. (EasyRMS) secured two well known properties owned by Marcus Hotels and Resorts, part of the Milwaukee-based Marcus Corporation. The Marcus Hotels and Resorts portfolio includes a wide range of properties, two of which, the landmark Pfister Hotel in downtown Milwaukee, and the luxurious Grand Geneva Resort & Spa, formerly the original Playboy club just west of Chicago, are implementing EzRMS� to optimise their business through increasing revenues and profitability. The 355-room Grand Geneva sits in rolling Wisconsin countryside between Chicago and Milwaukee. The four-diamond resort offers extensive meeting and banquet space, many dining options, a spa, an indoor waterpark, horse stables, a ski hill and two championship golf courses. With 307 rooms, the magnificently furnished Pfister Hotel has been the premier downtown Milwaukee hotel for over a century, and is located just moments from the city�s popular attractions. Both properties are implementing the EzRMS� Core Module, Ez-REGION� and Ez-QUOTE�, and will benefit from extraction and upload interfaces to SMS Host V17, as well as upload interfaces for Ez Yield and Newmarket Delphi. The Pfister Hotel also has the Pegasus NetRez upload. Phil Robart, EasyRMS Director of Sales and Operations - North America, says this has been, �One of our greatest achievements, as we have been discussing and presenting our products to various members of the Management Team at Marcus for a number of years.� In terms of benefits gained by Marcus Hotels, Phil comments: �As with all new clients, one of the first and most important benefits these properties and the Corporate Team will get is the ability to obtain, at any time and in any format desired immediately upon going live, highly accurate and detailed data for both future or historical analysis.� Kent Duncan, Corporate Director of Revenue Management for Marcus Hotels & Resorts, says of the new implementation: �After extensive research, and collaboration with many of our peers in the industry, EzRMS� was the overwhelming solution that worked for them.� �For us at Marcus, with many diverse independent hotels, we needed a solution that would assist us with optimising demand in multiple room types and dynamic pricing recommendations,� continues Kent. �EzRMS� helps us achieve these goals, and delivers extensive customisable reporting capabilities.�
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