Carol Verret Consulting 
and Training
Consulting
Training Seminars
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Power Selling Summer School -- Group Business
by Market Segment Webinar Series 

Presented by Carol Verret & Friends

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June 2, 2010 - Group business is picking up although negotiations remain tough.  Group booking increases for 2011 & 2012 are picking up with meeting planners looking to negotiate rate deals in advance prior to the inevitable rate increases in what appears to be an industry recovery in demand.  (HotelInteractive.com, 5/13/10)

What can hotels do NOW to get their fare share of this group demand increase and prospect and close group business in every market segment?   What can hotels do to keep from ‘giving the house away’ and book profitable group business?

In this summer school webinar series we will explore these issues and hear from sales people that are doing it and trends from experts and suppliers to the industry.

Corporate Groups – Follow the Money!  In this webinar we will discover 

• Who has the money in the post recession economy
• What meeting planners are looking for now
• Where to find and engage them
• The role of social networks in the process
• Incorporating 2.0 tools to get their attention and engage them
• Taking the process to the close 
Participants will also learn what other hotels have successfully implemented to build in value and take the focus off of rate.  This webinar takes place on June 11 at 1pm EDT, Noon CDT, 11am MDT and 10am PDT.  To register click here.

Government Groups – Stimulus Recipients and Regulators.  Government per diems and meetings at per diem have been welcome during the recession.  Will you still love them next year?  In this webinar we will learn:

• Why this will continue to be an important group segment 
• Which agencies and organizations were beneficiaries of stimulus grants
• Social networks and the government group market
• Using government programs to gain visibility in the government group market 
• Building ‘value adds’ into per diem rates
• Building and maintaining relationships
We will have a government planner in on this web cast to talk about how they locate venues and keys to developing winning proposals and RFPs.  This webinar takes place on June 22 at 1pm EDT, Noon CDT, 11am MDT and 10am PDT.  To register click here.

SMERFE and Weekend Groups – The Recession Resistant Market Segment.   Social and sports groups have been the bright spot in groups business during the recession although extremely ‘value’ driven.  In this webinar we will explore how to find and respond to this ‘hidden’ market.

• Web 2.0 tools to locate these groups
• FaceBook and social groups – attracting Fans & Friends
• Cross marketing and referrals
• The wedding ‘clusters’
• Monitoring and using social network mentions and reviews as testimonials
• What they really, really want from a hotel
We will engage a hotel sales professional and a supplier in the use of reviews as testimonials to close social and SMERFE groups – powerful tools that have a sense of immediacy!  This webinar will be take place on July 12 at 1pm EDT, Noon CDT, 11am MDT and 10am PDT.  " To register click here.

The Association Market – The Whole Enchilada or Tacos?  Large association meetings (the enchiladas) are lucrative but can demand some serious concessions for a host hotel.  However, most large associations also have chapters that hold smaller meetings (tacos) that hotels of any size can host.

In this webinar we will discover:

• The advantages for hosting large association meetings and working with CVB partners
• How to discover the ‘tacos’ in large association’s smaller chapter meetings 
• The ‘tacos’ of small local and regional associations and where to find them 
• Getting on an associations ‘radar’ – online professional and trade publications 
• Developing compelling RFPs for ‘enchiladas’ and ‘tacos’
• Social networks and planner sites to participate in and engage decision makers
• Building and maintaining relationships with planners


In this web cast we will engage an association planner and event suppliers to convey what associations look for in venues and how to appeal to this segment.  This webinar will be held on July 27 at 1pm EDT, Noon CDT, 11am MDT and 10am PDT.  To register click here.

To register for more than one Webinar - 
CLICK HERE

Due to the complexities of the PayPal platform in offering multiple choices, we are requesting that if you register for more than one please send an email to carol@carolverret.com indicating which ones you would like to attend and we will send you a confirmation . Thank you in advance!

Each webinar is a hour in duration and will be recorded and distributed to all of the participants.  At the end of the series it will give the participants a complete library of how to increase share in each of these segments. 

Each webinar is $99 for each participant and $89 for two from one hotel or company attending a webinar.  The fee for two webinars is $179, for three is $259 and for the entire series is $319.  If a company would like to purchase multiple webinars for more than one location please contact the company at carol@carolverret.com or (303) 618-4065. Carol Verret And Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on www.carolverret.com. To contact Carol send her an email at carol@carolverret.com or she can be reached by cell phone (303) 618-4065.  Visit www.hotelsalesblog.com.


 
Contact:
Carol Verret, Consulting and Training
Carol Verret
5910 S. University #C-18, PMB 374
Greenwood Village, CO 80121
Telephone: (303) 618-4065
carol@carolverret.com
Web Site: http://www.carolverret.com/
Email: carol@carolverret.com
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Also See: Dynamic versus Static Hotel Reviews: The Immediacy of Social Network Reviews / Carol Verret / May 2010
2.0 Your Hotel Sales Processes by Market Segment Series – The Corporate Market Webinar April 16 / Carol Verret / April 2010
Marketing to Changes in Consumer Behavior - It's No Longer 'One Size Fits All' / Carol Verret / March 2010
Outrageous! The Cure for the Post Recession Blues! / Carol Verret / March 2010
The Reset Button --- Innovation for Hotel Sales in 2010! / Carol Verret / February 2010
4 Changes in Consumer Behavior & The Revenue Opportunities for Hotels / Carol Verret / January 2010
Recession Lessons:  What Will Drive Hotel Sales & Revenue Management in 2010 / December 2009
4 Post Recession Shifts  in the Hotel Sales Environment; What You Need to Know for Success in 2010 / Carol Verret
The 20% Solution to Increased Market Share and Revenue / Carol Verret / October 2009
Managing Revenue by Market Segment – The Recovery Challenge for Sales and Revenue Managers / Carol Verret / September 2009
The Mindset of the 2010 Business Plan – Survival Mode or Recovery Mode? / Carol Verret / August 2009
The New 'Tipping Points' in the Planners Decision Process - You May be Surprised! / Carol Verret / June 2009
The New Normal – What Does the New Normal Look Like for Hotel Sales and Revenue Management / Carol Verret / May 2009
The New Hotel Sales and Revenue Management Metrics - This Could save Your Job! / Carol Verret / April 2009
Back to Hotel Sales Basics: The Basics Have Changed Big Time!  / Carol verret / March 2009
Stimulate Hotel Revenue -- The Economic Stimulus Package Opportunities / Carol Verret / February 2009
2009 The Game Changer for Innovation in Hotel Sales Processes / Carol Verret / January 2009
Contrarian Strategies for Hotel Sales Departments to Thrive in an Economic Downturn / Carol Verret / December 2008
‘Selling Into’ a Bad Economy – Overcoming Fear and Stealing Share / Carol Verret / October 2008
Habits of Highly Successful Hotel Sales People – Accelerated Sense of Urgency/ Carol Verret / September 2008
The Challenges and Opportunities for Independent and Boutique Hotels in a Difficult Economy / Carol Verret / August 2008
The Science of Hotel Sales* – The Benchmarking Imperative for Success in a Difficult Economy / Carol Verret / July 2008
Marketing & Revenue Management Plan 2009 - Succeeding in a Difficult Year / Carol Verret / July 2008
Tactics to Drive Business in a ‘Not So Hot’ Summer / Carol Verret / May 2008
All Marketers Are Liars - Web 2.0 Strategies for Hotel Sales and Marketing / Carol Verret / April 2008
Contingency Hotel Revenue Management Strategies 'I Will not Cut Prices'/ Carol Verret / March 2008
The Contingency Hotel Sales and Marketing Plan - Hope for the Best, Plan for the Worst / Carol Verret / February 2008
Change is the Buzz – Rebooting Hotel Sales Activity at the Property Level / Carol Verret / January 2008
Habits of Highly Successful Revenue Managers Ramped Up for 2008 / Carol Verret / November 2007
Five Tips to Improving Hotel Customer Service with User Generated Reviews / Carol Verret / October 2007
Habits of Highly Successful Hotel Sales People – A Seismic Shift in 2008! / Carol Verret / September 2007
GMs – How User Generated Review Sites Can Make you a Better Manager! / Carol Verret / September 2007
Web 2.0 and Hotel Sales Strategies for '08; What Are Your Clients Saying About You? / Carol Verret / August 2007
“It’s not the big that eat the small, it’s the fast that eat the slow” -- Five Revenue Management Tactics for Independent Hotels / Carol Verett / June 2007
Developing New Hotel Business Using Client DNA / Carol Verret / May 2007
The Jigsaw Puzzle – The Fit of the Revenue Management and Internet Group Sales Pieces / Carol Verret / April 2007
Client DNA - The Gold Standard for New Business Development / Carol Verret / March 2007
The 'I Hate Cold Calls' Web Cast - The New Paradigm of Sales! / Carol Verret / February 2007
Hate Cold Calls? - Discover the New Paradigm of Hotel Sales / Carol Verret / January 2007
Issues in Hotel Sales Training - Metics for Success / Carol Verret / December 2006
Is the Party Over?; The Challenge of Decreasing Hotel Room Demand / Carol Verret / October 2006
The Habits of Highly Successful Hotel Sales People Ramp Up for 2006! / Carol Verret / September 2006
Identifying the WIIFM Factor – The Essential of Hotel Sales Success / Carol Verret / August 2006
Revenue Management for Hotel GMs – What You Don’t Know Can Jump Up and Bite You!/ Carol Verret / July 2006
Feeding the Revenue Elephant; Hotel Revenue Management / Summer 2006
The "Tipping Point" - Identifying the Touch Points in Hotel Sales / Carol Verret / May 2006
The "Tipping Point" - Touch Points Make a Difference in Customer Service Training / Carol Verret / April 2006
Selling Up! Taking Group Room Revenue to a New Level / Carol Verret / February 2006
Revenue Management 2006; The Risks and Rewards / Carol Verret /January 2006 
Revenue Management and Group Sales - The Partnership Not the Disconnect / Carol Verret / November 2005
Habits of Highly Successful Hotel Sales People / Carol Verret / September 2005
Triple Witching Hour - The Marketing Plan, Revenue Management Strategy and RFPs for '06 / Carol Verret / August 2005
"Smile" is a Learned Behavior - Creating a Culture of Customer Service / Carol Verret / July 2005
Revenue Management Systems -- Considerations for Evaluation / Carol Verret / June 2005
Disconnect -- Aligning the Revenue Management and Sales Strategies / Carol Verret / May 2005
Independent Hotels & Resorts; Ride the Wave or Float with the Tide? / Carol Verret / March 2005
Hospitality Sales Training Companies Reach Across the Competitive Playing Field to Combine Live Seminar Expertise with  the Convenience of the Internet / Carol Verret / January 2005
Revenue Management - The Challenge for Hotel Sales / Carol Verret / January 2005
Hotel Sales Departments -- Issues in Processes and Functionality / Carol Verret / November 2004
The GM'S Role in Revenue Management / Carol Verret / October 2004
Transforming the Hotel Sales Organization; Alignment with the New Realities of Sales / Carol Verret / August 2004
The Revenue Management Strategy - The Pre-Plan Marketing Plan / Carol Verret / July 2004
Hotel Revenue Management this Summer - a Game of Skill, Art and Most of All Nerves / Carol Verett / May 2004
What Do Meeting Planners Want? Hotel Sales Managers Want to Know! / Carol Verret / May 2004
Revenue Management -- The Integration of Revenue Drivers / Carol Verret / March 2004
CYBER SALES -- Hotel Sales in an Internet World is the New Reality / Carol Verret / February 2004
The New Realities of Hotel Sales - Focus on Revenue Generation / Carol Verret / January 2004
Hotel Sales -- Innovation in the Face of Limitations / Carol Verret / November 2003
The Good News & the Bad News; Improving Economy = New Hotel Development / Carol Verret / October 2003
Leadership - General Managers Managing the Sales Process / Carol Verret  / October 2003
When the Crystal Ball is Cloudy; Marketing Plans for 2004 / Carol Verret / July 2003
Partnership of Sales and Technology; Using Tech Tools to "Sell" the Hotels / Carol Verret  / July 2003
Back to the Basics? The Basics of Hotel Sales Have Changed! / May 2003
Creating Sales "HUNTERS": The Skill Sets Required in the New Hotel Sales Environment / April 2003
Heightened Security Requires New Strategies in Hotels Sales / Carol Verret Consulting and Training / Mar 2003
Revenue Recovery - Building The ‘A’ Team in Sales / Carol Verret / January 2003
Contingency Marketing Plan – War In Iraq! / Carol Verret / November 2002
Playing the Rate Game - Positioning -- Positioning -- Positioning! / Carol Verret / October 2002
The Rate Game - Playing to Win / Carol Verret / October 2002
The Challenge of Marketing Independent Boutique Hotels / Carol Verett / August 2002
Hotel Sales in a Limited Service Environment - The Rules Have Changed / Carol Verett / August 2002
The General Manager’s Role in Sales -Chief Marketing Officer of the Hotel / Carol Verret / April 2002
100% Market Share Penetration is Not Good Enough / Carol Verett / January 2002
The Key to REVPAR Recovery –  New Business Development / Carol Verett / December  2001
Trash the 2002 Marketing Plan - And Just Start Over / Carol Verett / September 2001
How to Use Consultants Effectively –  A View From the Other Side  / Carol Verret / August 2001
How Soft Is Your Hotel's Economic Landing?  / Carol Verret / Aprl 2001
The ‘Value Proposition’: Marketing Yourself to Prospective Employees / Carol Verret / January 2001
Generation Y:  Motivating and Training a New Generation of Employees / Carol Verret / November  2000
Why Customer Service Seminars Don't Work / Carol Verret / October 2000
Creating a Culture of Customer Service / Carol Verret Consulting and Training / Sept 2000 
FAT, DUMB AND HAPPY – The Seasonal Boom and  Bust Cycle / Carol Verret / August 2000
Surf's Up - Ride the Wave or Miss the Boat -The Effective Use of Technology in Hotel Sales / Carol Verret / July 2000 
Measuring Effectiveness of  Hotel Sales Departments / Carol Verret / June 2000
Hotel Sales Training - The Need for Immediate Results / Carol Verret/ May 2000



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