News for the Hospitality Executive
the 279-room Renaissance Syracuse Hotel
Plans $5 Million Renovation Conversion to Crowne Plaza Brand
The 20-story hotel will immediately undertake a $5 million total renovation and concurrently convert to the upper upscale Crowne Plaza brand. The renovation will take place in phases to minimize guest disruptions and includes upgrading all guest rooms and public spaces, as well as enhancements to the exterior.
“This is the first acquisition we have made since announcing our new growth strategy in January,” said Greg Mount, Richfield Hospitality president. “We have a very robust pipeline and are actively looking at hotel real estate in the U.S., Canada and the Caribbean. We have signed a number of letters of intent and are well along in the due diligence process.
The Renaissance Syracuse is one of only two full-service hotels in downtown Syracuse,” he noted. “We believe it is the city’s best hotel location, blocks away from the Syracuse University and near all the major demand generators, including the OnCenter Complex, SUNY Hospital and Golisano Children’s Hospital, with convenient access to I-80 and I-90. Built in 1969, the hotel operated as a Holiday Inn. In 2003 the hotel operated as The Marx.
This property is typical of the kind of deals we seek to acquire, a full-service hotel or portfolio that can benefit from our repositioning and operating expertise.” “We will call upon all of our resources to quickly optimize guest service and profitability at this hotel, from in-house renovation management expertise to the marketing experience of our Sceptre Hospitality Resources division,” he added. “We look forward to great things from this property.”
Mount noted that the acquisition is a complex transaction that involves acquiring the hotel’s loan and negotiating a deed in lieu of foreclosure exchange with the owner. The hotel will be purchased with a combination of debt and equity.
“We are very flexible in working with owners, lenders, special servicers, brokers and others,” he said. “We are not a vulture fund, seeking to force owners out of their assets. We can acquire hotels or their loans as in this acquisition, or we can provide a capital infusion and joint venture with an existing owner when appropriate.”
Richfield most recently added a new third-party management contract, in The Joule Hotel in Dallas, a Starwood Luxury Collection property. We are on target to triple our size over the next three to five years.
Said Joseph L. Fox, of Shelbourne Falcon Investors, “We are delighted to partner with Richfield for this project. We believe their expertise in combination with the capital to reposition the hotel will generate substantial value.”
About Richfield Hospitality
About Shelbourne Falcon Investors
|Also See:||Rebranding Completed for the 250 room Doubletree Hotel Syracuse, Formerly a Wyndham / December 2006|
|Richfield Hospitality, Along with its Parent Company, City Development Limited, Seeks to Deploy Significant Capital for Structured Finance Deals to JVs and Direct Hotel Acquisitions / February 2010|