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The PLC, the Preeminent International Sales and Marketing Partner
for Visionary Hotel Companies,
Expands Its Operations to Ten Key Markets Around the World


NEW YORK (June 15, 2010)
- The Private Label Company (“The PLC”), continues its extraordinary growth, expanding its operations and locations to ten key cities around the world:  New York, Los Angeles, São Paulo, London, Frankfurt, Paris, Milan, Moscow, Kiev, and Shanghai.  The growth has been propelled by increasing demand for The PLC’s unparalleled international and private label sales and marketing solutions.  Today, The PLC is a service partner to 25 hotel companies and over 500 of their hotels.  

The key to The PLC’s success is its ability to customize its approach and strategy to meet the specific demands of its clients.  The PLC does not waiver in its commitment to keep the client’s brand first and foremost in all its operations.  The PLC's unique ability to combine international infrastructure with native sales and marketing expertise allows its clients to capitalize on unforeseen revenue
opportunities.

The PLC provides the following best-in-class services exclusively designed for the hospitality industry:
  • International Private Label Sales
  • High-Definition Video Production, Marketing, and Distribution
  • Reservations and Distribution Technology and Consultation
  • Professional Copywriting and Language Translation
In recent months, more leading hotel brands have sought out the highly customizable services of The PLC: 
  • Kimpton Hotels, one of the most renowned and most successful independent, boutique hotel companies in the United States, selects The PLC for private label sales services in Paris and São Paulo to increase its brand awareness, distribution, and revenue from France, Benelux, and Brazil.
  • Saxon Boutique Hotel and Spa, a multi-award winning hotel in Johannesburg, South Africa, known for its exquisite design, taste, and discreet operations summons The PLC for private label sales in London and New York to showcase the magnificent hotel to the most discerning travelers in the United Kingdom and the United States. 
  • Lindner Hotels and Resorts, a prominent hotel management company based in Düsseldorf, Germany, chooses The PLC’s private label sales services in New York, Paris, Milan, and London to generate brand awareness and incremental revenue for their hotels in Germany, Austria, Switzerland, and Spain.
  • Gansevoort Hotel Group, a pioneer credited for bringing the Meatpacking District in New York to the hotel limelight, reaches out to The PLC for private label sales in London just in time for their second grand hotel opening in New York City later in 2010.
  • Vienna International Hotels and Resorts, the largest independent hotel management company in Austria, breaks out with The PLC for the launch of their private GDS code and distribution.   In addition, The PLC will provide private label sales for Vienna International in New York, London, Moscow, and Shanghai to support their global sales and marketing efforts.
  • The Mark Hotel combines traditional elegance with avant-garde design.  The hotel is located in the upper east side of New York City, in the epicenter of the city’s social and cultural landscape.  To help tell its story in German, Spanish, Italian, and Japanese, The Mark Hotel enlists the language translations services of The PLC.
  • Starwood Capital Group, a privately held global investment firm with assets of approximately $25 billion, reaches out to The PLC for hotel reservation and distribution technology consultation.
The PLC acts as an extension of the clients’ sales and marketing strategy and operations, working behind the scenes around the globe to maximize the revenue potential for the properties through advanced solutions and superior knowledge.   The collaborative and integrated efforts pave the way to exceptional returns on investment.
 
Jimmy Suh, managing director of The PLC, states the mission for the company, “Our job is to tell the stories of our clients’ hotels better than they can tell it themselves in the regions we serve.  The story, whether told electronically or through our team of sales experts, allows the hotels to be experienced by a vast new audience unforeseen.  The PLC enables the global sales and marketing visions of hoteliers to become reality.”

About The Private Label Company, LLC
The Private Label Company, LLC. (The PLC) headquartered in New York City with operations in Los Angeles and major cities in Europe and Asia, has become the preeminent organization in providing private label sales and marketing services to hotel companies around the world. Solutions and services of The PLC include International Private Label Sales, Professional Copywriting and Language Translation Services, Reservation and Distribution Technology and Consultation, and High-Definition Video Production, Marketing, and Distribution. Among its many illustrious clients are Rocco Forte Collection, Banyan Tree Hotels & Resorts, Langham Hotels, Okura Hotels & Resorts, Six Senses Resorts & Spas, Taj Hotels Resorts and Palaces, Classical Hotels, Baglioni Hotels, Kimpton Hotels, Denihan Hospitality Group, Gansevoort Hotel Group, Lindner Hotels and Resorts, and Vienna International Hotels & Resorts. Using the offerings of The PLC, a hotel company can greatly extend its distribution and reach to meet the growing global demands. The results are increased revenue, greater brand recognition, and enhanced value for the hotel management company.
 
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Contact:

PLC
Ms. Joyce Polsenberg
Business Development Manager
Tel: (212) 515-5815
E-mail: jpolsenberg@theplc.com

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