 NEW
YORK (June 15, 2010) - The Private Label Company (“The PLC”),
continues its
extraordinary growth, expanding its operations and locations to ten key
cities
around the world: New York, Los Angeles,
São Paulo, London, Frankfurt, Paris, Milan, Moscow, Kiev, and
Shanghai. The growth has been propelled by increasing
demand for The PLC’s unparalleled international and private label sales
and
marketing solutions. Today, The PLC is a
service partner to 25 hotel companies and over 500 of their
hotels.
The
key to The PLC’s success is its ability to customize its approach and
strategy
to meet the specific demands of its clients.
The PLC does not waiver in its commitment to keep the client’s brand
first and foremost in all its operations.
The PLC's unique ability to combine international infrastructure with
native
sales and marketing expertise allows its clients to capitalize on
unforeseen
revenue
opportunities.
The PLC provides the
following best-in-class services exclusively designed for the
hospitality
industry:
- International Private Label Sales
- High-Definition
Video Production, Marketing, and Distribution
- Reservations
and Distribution Technology and Consultation
- Professional
Copywriting and Language Translation
In recent months, more
leading hotel brands have sought out the highly customizable services
of The
PLC:
- Kimpton Hotels, one of the most
renowned and most successful independent, boutique hotel companies in
the United States, selects The PLC for private label sales services in
Paris and São Paulo to increase its brand awareness,
distribution, and revenue from France, Benelux, and Brazil.
- Saxon Boutique Hotel and Spa, a
multi-award winning hotel in Johannesburg, South Africa, known for its
exquisite design, taste, and discreet operations summons The PLC for
private label sales in London and New York to showcase the magnificent
hotel to the most discerning travelers in the United Kingdom and the
United States.
- Lindner Hotels and Resorts, a
prominent hotel management company based in Düsseldorf, Germany,
chooses The PLC’s private label sales services in New York, Paris,
Milan, and London to generate brand awareness and incremental revenue
for their hotels in Germany, Austria, Switzerland, and Spain.
- Gansevoort Hotel Group, a pioneer
credited for bringing the Meatpacking District in New York to the hotel
limelight, reaches out to The PLC for private label sales in London
just in time for their second grand hotel opening in New York City
later in 2010.
- Vienna International Hotels and Resorts,
the largest independent hotel management company in Austria, breaks out
with The PLC for the launch of their private GDS code and distribution.
In addition, The PLC will provide private label sales for Vienna
International in New York, London, Moscow, and Shanghai to support
their global sales and marketing efforts.
- The Mark Hotel combines traditional
elegance with avant-garde design. The hotel is located in the
upper east side of New York City, in the epicenter of the city’s social
and cultural landscape. To help tell its story in German,
Spanish, Italian, and Japanese, The Mark Hotel enlists the language
translations services of The PLC.
- Starwood Capital Group, a privately
held global investment firm with assets of approximately $25 billion,
reaches out to The PLC for hotel reservation and distribution
technology consultation.
The PLC acts as an
extension of the clients’ sales and marketing strategy and operations,
working
behind the scenes around the globe to maximize the revenue potential
for the
properties through advanced solutions and superior
knowledge. The collaborative and integrated efforts
pave the way to exceptional returns on investment.
Jimmy
Suh, managing director of The PLC, states the mission for the company,
“Our job
is to tell the stories of our clients’ hotels better than they can tell
it
themselves in the regions we serve. The
story, whether told electronically or through our team of sales
experts, allows
the hotels to be experienced by a vast new audience unforeseen.
The PLC enables the global sales and
marketing visions of hoteliers to become reality.”
About The Private Label Company,
LLC
The Private Label Company, LLC.
(The PLC) headquartered in New York City
with operations in Los Angeles and major cities in Europe and Asia, has
become
the preeminent organization in providing private label sales and
marketing
services to hotel companies around the world. Solutions and services of
The PLC
include International Private Label Sales, Professional Copywriting and
Language Translation Services, Reservation and Distribution Technology
and Consultation,
and High-Definition Video Production, Marketing, and Distribution.
Among its
many illustrious clients are Rocco Forte Collection, Banyan Tree Hotels
&
Resorts, Langham Hotels, Okura Hotels & Resorts, Six Senses Resorts
&
Spas, Taj Hotels Resorts and Palaces, Classical Hotels, Baglioni
Hotels,
Kimpton Hotels, Denihan Hospitality Group, Gansevoort Hotel Group,
Lindner
Hotels and Resorts, and Vienna International Hotels & Resorts.
Using the
offerings of The PLC, a hotel company can greatly extend its
distribution and
reach to meet the growing global demands. The results are increased
revenue,
greater brand recognition, and enhanced value for the hotel management
company.
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