"The integration of Cendyn's CRM Suite with TripCraft's Enterprise Server puts our hotel client's brand in traveler's hands by offering them direct marketing, reservations, guest service, and communication," said Charles Deyo, Cendyn's president. "The latest consumer behavior research shows the importance for travel brands to seize the mobile opportunity. The numbers speak for themselves." Mobile adoption is increasing rapidly:
Cendyn's relationship with TripCraft will enable its hospitality clients to take advantage of the expanding use of mobile devices and deliver the most advanced technology platform available to drive business. "Most hoteliers need TripCraft's platform because the look and usability built into a hotel's web site does not translate well to mobile devices," said Deyo. "TripCraft developed a native application that accesses its proprietary content-servers which can integrate directly with a hotel's CRM, central reservations system, property management system and other internal systems, enabling real-time access to dynamic content and reservations capabilities. "With our CRM Suite integrated with TripCraft, we extend our CRM capabilities to the most advanced mobile platform and provide hotels with a turnkey solution that leverages the power of our central guest marketing database," Deyo said. For chain operators, the TripCraft Service will have two-way connectivity to Cendyn's CRM Suite and deliver:
and  About Cendyn  Cendyn,
based in Established
in 1996, Cendyn is a full-service interactive sales and marketing
agency whose
solutions are used by more than 9,000 hotel and travel destinations
worldwide. The company is a solid
resource of hospitality professionals who innovate solutions that
include
website marketing, website design, branding, search engine marketing
and
interactive products such as eProposal™, eConcierge™, eSurvey™,
eInsight™,
eContact™, eConnectivity™, eBooker™, and eMenus™. Clients
include Starwood Hotels &
Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton
Family of
Hotels, Marriott and other chains and independent properties.
Cendyn, the
recipient of prestigious awards for website design, innovation and
marketing
programs, extends its “Power of We” culture into the community
through
sponsorships of the YMCA, youth teams and community outreach; the Boca
Helping
Hands food bank; George Snow Scholarship Fund; Boca Raton Historical
Society;
Florence Fuller Childhood Development Centers, and community projects
of the
Junior League of Boca Raton. To learn how Cendyn’s products and
services may
broaden your revenue base, please visit our website www.cendyn.com.
Let Cendyn show you how far an idea can go! Launched in early 2010 by well-known travel technology innovators Bill Nicholson and Mike Murray, TripCraft LLC is a privately held technology start-up that has developed the hotel industry’s first enterprise-level mobile platform and private-labeled consumer application for smart phones and other mobile devices. Leveraging native mobile application capabilities and proprietary server architecture, TripCraft’s solution provides rich, robust and elegant functionality that extends the hotel’s brand image, providing real-time reservations capabilities and destination content to its hotel customers’ guests. For more information, [email protected] or www.tripcraft.com . Follow TripCraft on Twitter at @TripCraft |
