News for the Hospitality Executive
NEW YORK, NY--(June 28, 2010) - Cassa Hotel and Residences is the newest iconic building in the heart of midtown Manhattan created by world renowned architect Enrique Norten of TEN Arquitectos in collaboration in with CetraRuddy. Offering a boutique hotel experience of sophisticated style and quiet indulgence, Cassa Hotel and Residences is rich in texture, contemporary in design, yet warm and inviting. Its stimulation to the senses extends beyond its tapering exterior, as the hotel casts a unique shadow that falls upon the world class shopping experiences of Fifth and Madison Avenues, the bustle of Times Square, and the bright lights of Broadway in New York's renowned theatre district. Elegantly proportioned, the striking exterior rises as an obelisk among its traditional neighbors, striking a timeless new design statement on the New York City skyline.
Entering the welcoming and intimate lobby you'll encounter black volcanic walls that are polished to a matte sheen creating a uniquely contradictory texture that appears at once as a soft yet a rugged wall surface. The boomerang shaped reception desk adds a bold statement and a sharp contrast of color: think of a ripe red tomato picked at its peak of flavor. There you'll be greeted by unassuming staff that are eager to manage your every request.
Look beyond the reception area, where natural light floods through a two story glass wall drawing the outside urban setting into a vertical garden. Along a dramatic catwalk, you'll spy from above the restaurant, 1945, which will make its full unveiling in Fall 2010. Architectural developer and nightlife entrepreneur, Jesse Keyes, has envisioned a chic modern midtown interpretation of downtown creative cool, with design support and direction by architect Thaddeus Briner. 1945 integrates a voluminous sculptural setting, and diverse engagement zones -- U-bar, Great Hall, and the Dining Room where guests will be brought into a manifold of enhanced environments of rich fabrics, lighting and sound experiences. Mad Men will live again, better, healthier, and more vibrantly, with a menu focusing on healthy, organic, simple interpretations of Mid-Century American cuisine.
Cassa Hotel boasts 166 elegantly designed rooms wrapping guests in total comfort and luxury. Buttery cream colored leather seating and ottomans are the perfect place to kick back and thumb through a carefully selected collection of art and fashion books by Rizzoli and Taschen, which are also available for purchase. Black leather studded headboards, Frette Linens, robes and slippers are standard throughout every room category. The photography of Irene Mamiye graces every room, each piece an individual work of art. Bath amenities are provided by Angelo Caroli including full sized soap bars, fresh and lightly scented shampoo, conditioner and body lotion suitable for men and women. Geneva provides the docking station for your MP3 player and 42" flat-screen HD quality televisions are part of the overall guest experience.
Dean and DeLuca, a premier gourmet food purveyor and New York institution since 1977, provides an in-room snack bar filled with a sweet and savory selection of items to satisfy that late night craving, the hold-over tidbit until dinner, or the immediate need for a munch at any time of day.
Enrique Norten, founder of TEN Arquitectos, has created a new exciting, visual accent to the New York City skyline in collaboration with CetraRuddy. Cassa Hotel and Residences delivers a discernible style and indulgent sensory experience for its guests, through textures, sounds, and unrivaled amenities. Opening August 1, Cassa Hotel and Residences is now taking reservations. For more information or to make a reservation, please visit www.cassahotelny.com. Introductory rates start at $279 based on availability. For reservations, call 212.302.8700 or toll-free 888-53-CASSA(22772).
About Cassa Hotel and Residences
About Assa Properties
Marketed By Desires Hotels
Cassa Hotel and Residences
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