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TIG Global Releases Third Report in Destination
eMarketing Best Practices Series


‘Microsites, Mobile, and Apps’, Now Available to the Public

Chevy Chase, MD – April 21, 2010 – TIG Global, subsidiary of MICROS Systems, Inc. and leading interactive marketing company for hospitality and travel, has released its third e-marketing report specifically written for destination marketing organizations (DMOs).  The series is designed to serve as a collection of educational tools for destination marketers that can be directly applied to their online marketing programs.  Each paper covers a topic that is pertinent to the travel community and contains examples of current interactive strategies being used by destination marketers worldwide to attract new, incremental visitors to their destinations and produce more positive brand experiences among their target markets.  The third report in the series, “Microsites, Mobile, and Apps,” is now available for download.

“Microsites, Mobile, and Apps” is the first of its kind to discuss the importance of modern interactive marketing strategies in relation to DMOs.  The paper touches upon three of the most relevant, innovative and effective techniques for maintaining a memorable marketing message in today’s tech-savvy society.  From a microsite dedicated to reigniting the romantic side of Washington, D.C. to a mobile application launching just in time for the 2010 Winter Olympic Games in Vancouver, the report incorporates real-life examples of tactics used by DMOs which have proven successful at increasing visibility and grabbing the attention of travelers worldwide.  Additionally, the paper touches upon both the advantages and potential disadvantages of adopting these new approaches, in an effort to guide destinations in developing an appropriate strategy that aligns with their business goals.

“The intention for ‘Microsites, Mobile, and Apps’ is to provide travel marketers with an insightful look into the value and momentum of new trends in digital strategy,” said Angie Briggs, vice president of destination business development for TIG Global.  “Destinations can leverage these elements to launch highly targeted marketing messages and campaigns that not only provide them with a competitive advantage, but also reach travelers where they are looking most often - on their iPhone, Blackberry, Droid, or other smartphone of choice.”

The third report in the series, “Microsites, Mobile, and Apps,” is available for complimentary download now.  As with any traditional offline marketing plan, the strategies and tools mentioned in this report are best leveraged when they are deployed as part of a larger, comprehensive online marketing strategy.

TIG Global worked with Cindy Estis Green, a respected and impartial author with over 30 years of experience in the travel industry, to conduct research to identify the best practices outlined in the series.  Twenty-four DMO sales and marketing executives, ranging from large counties to states and provinces, were interviewed, including worldwide representation from Europe, Latin America and Asia.  Their valuable insights and marketing results were compiled within the series.

About TIG Global
TIG Global, a subsidiary of MICROS Systems, Inc., is dedicated to assisting the travel industry with exceeding their online marketing goals and specializes in hotel Internet marketing and destination Internet marketing.  Serving an extensive portfolio of clients worldwide, TIG Global combines its industry knowledge and e-business expertise to help clients maximize the online channel.  TIG Global offers multi-language websites, a vast network of internationally based strategic linking partners, email and pay-per-click marketing campaigns tailored to all international markets, custom social media solutions, and websites optimized for major search engines around the world.

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Contact:

TIG Global
Molly Israel
301.841.4762
misrael@tigglobal.com

 

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Thayer Interactive Group Taps Industry Veteran To Head Sales And Marketing Efforts / March 2003
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