A
HOUSE OF FASHION AND FAIRYTALES
Berlin, 31
March 2010 – Maison Moschino, the latest project from Stefano
Ugolini of Hotelphilosophy, is a world where fashion is king,
fairytales come
true and dreams are realised. Together with the Moschino creative team
and
designer Rossella Jardini, Ugolini has created a totally unique 65-room
hotel
which opened its doors this March. Converted from an 1840's railway
station in the
heart of Milan the hotel features 63 guestrooms and two junior suites
over four
floors. The rooms, with names like ‘Little Red Riding Hood’, ‘Clouds’
and
‘Sleeping in a Ballgown’, feature bespoke and surreal designs which
invite
guests to immerse themselves in a world of imagination and fantasy.
The Vision
Ugolini, founder and president of Hotelphilosophy says: “This project
shares
little with the other ‘fashion hotels’. Our venture is the first where
the
interiors are entirely conceived by the label’s creative staff. I
wanted to
give birth to a hotel that takes the synergy between fashion and hotel
design a
step further. I had in mind an elegant and absolutely exclusive
ambience that
my guests could experience thoroughly, the kind of hotel you just die
to tell
your friends about.”
The Rooms
Outside, the hotel retains its neoclassical 19th century features but
the
design changes dramatically once inside. Guests first encounter the
famous
Moschino staple lampshade dress which now acts as a lamp to illuminate
the main
entrance hall where origami clouds hang from the ceiling. The
individually-designed rooms feature imaginative designs, including one
where
silk rose petals dangle from the chandelier as if falling from the sky.
In
another, guests will feel as though they really are sleeping in the
enormous
ballgown that flowingly transitions from the headboard to the
baseboard. ‘The
Forest’ room, ‘Luxurious Attic’ and junior suites on the second floor
are
inspired by Alice in Wonderland and offer wide spaces and unusual
spacious
mezzanines with a desk and chaise lounge.
The Restaurant
Lovers of the famous Italian fashion house can admire their most iconic
designs
in the hotel’s ‘Clandestino Milano’ restaurant. Both the restaurant and
bar
feature decorative elements depicting the beautiful and curvaceous
silhouettes
of the Moschino dresses, small lights on the ceilings which look like
clouds
and a bar light created from a stiletto boot. The restaurant, headed by
famous
Italian chef Moreno Cedroni, serves a wide range of pasta, meat,
vegetarian and
vegan dishes, including ‘Colourful Sushi’ creations. There is also an
unusual
palate cleansing concoction to round off the meal which includes a sake
and
mint based 'mouthwash'. For breakfast the ‘Clandestino Milano’ proposes
the
delicious 'Mos kit' that represents a true culinary itinerary. It is
offered in
a choice of four, six or eight combinations and is served in a precious
box
that humorously reminds of an elegant shoe box. 'Mos kit' changes every
day
according to the seasons and to the chef’s different inspirations.
The Location
Situated on Milan’s Viale Monte Grappa 12 in the Corso Como district,
guests
staying at Maison Moschino are close to the city’s most famous
landmarks
including the Santa Maria Delle Grazie, the Pinacoteca di Brera and
Pinacoteca
Ambrosiana art galleries and the Royal Palace. To help guests make the
most out
of their stay the hotel is happy to organise everything from a personal
shopper
to a tailored ‘city discover package’. There is also a secured covered
carpark
with 40 spaces (available at an extra cost), gym and ‘Culti’ spa with
massage
rooms, jacuzzi and a Turkish bath.
ABOUT
DESIGN HOTELS™
Design Hotels™ represents and markets a curated selection of more than
180
independent hotels in over 40 countries across the globe.
More than a collection of hotels, the company is a collection of
stories. Each
property reflects the ideas of a visionary hotelier, an "Original,"
someone with a passion for genuine hospitality, cultural authenticity,
thought-provoking design and architecture. Each "Original" stands for
the individual, aesthetic and service-driven experience that his or her
hotel
provides.
Founded by Claus Sendlinger in 1993, Design Hotels™ offers its members
insightful travel industry knowledge, from feasibility studies and
conceptual
branding to market trend consultancy and international sales
representation.
The company has its headquarters in Berlin and branches in London,
Barcelona,
New York, Singapore, Bali and Perth.
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