HOUSE OF FASHION AND FAIRYTALES
March 2010 – Maison Moschino, the latest project from Stefano
Ugolini of Hotelphilosophy, is a world where fashion is king,
true and dreams are realised. Together with the Moschino creative team
designer Rossella Jardini, Ugolini has created a totally unique 65-room
which opened its doors this March. Converted from an 1840's railway
station in the
heart of Milan the hotel features 63 guestrooms and two junior suites
floors. The rooms, with names like ‘Little Red Riding Hood’, ‘Clouds’
‘Sleeping in a Ballgown’, feature bespoke and surreal designs which
guests to immerse themselves in a world of imagination and fantasy.
Ugolini, founder and president of Hotelphilosophy says: “This project
little with the other ‘fashion hotels’. Our venture is the first where
interiors are entirely conceived by the label’s creative staff. I
give birth to a hotel that takes the synergy between fashion and hotel
step further. I had in mind an elegant and absolutely exclusive
my guests could experience thoroughly, the kind of hotel you just die
your friends about.”
Outside, the hotel retains its neoclassical 19th century features but
design changes dramatically once inside. Guests first encounter the
Moschino staple lampshade dress which now acts as a lamp to illuminate
entrance hall where origami clouds hang from the ceiling. The
individually-designed rooms feature imaginative designs, including one
silk rose petals dangle from the chandelier as if falling from the sky.
another, guests will feel as though they really are sleeping in the
ballgown that flowingly transitions from the headboard to the
Forest’ room, ‘Luxurious Attic’ and junior suites on the second floor
inspired by Alice in Wonderland and offer wide spaces and unusual
mezzanines with a desk and chaise lounge.
Lovers of the famous Italian fashion house can admire their most iconic
in the hotel’s ‘Clandestino Milano’ restaurant. Both the restaurant and
feature decorative elements depicting the beautiful and curvaceous
of the Moschino dresses, small lights on the ceilings which look like
and a bar light created from a stiletto boot. The restaurant, headed by
Italian chef Moreno Cedroni, serves a wide range of pasta, meat,
vegan dishes, including ‘Colourful Sushi’ creations. There is also an
palate cleansing concoction to round off the meal which includes a sake
mint based 'mouthwash'. For breakfast the ‘Clandestino Milano’ proposes
delicious 'Mos kit' that represents a true culinary itinerary. It is
a choice of four, six or eight combinations and is served in a precious
that humorously reminds of an elegant shoe box. 'Mos kit' changes every
according to the seasons and to the chef’s different inspirations.
Situated on Milan’s Viale Monte Grappa 12 in the Corso Como district,
staying at Maison Moschino are close to the city’s most famous
including the Santa Maria Delle Grazie, the Pinacoteca di Brera and
Ambrosiana art galleries and the Royal Palace. To help guests make the
of their stay the hotel is happy to organise everything from a personal
to a tailored ‘city discover package’. There is also a secured covered
with 40 spaces (available at an extra cost), gym and ‘Culti’ spa with
rooms, jacuzzi and a Turkish bath.
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