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Lowes Makes Atlanta Debut with AAA Parking


April 21, 2010  - Atlanta, Georgia— The South’s biggest city now has one of the country’s leading luxury hotel brands operating a new flagship property.  New York City based Loews Hotels made its Atlanta debut April 1, 2010 with the opening of a brand new 414 room hotel at 12th & Midtown, the $500 million mixed use development in the heart of the City’s business and entertainment district.  AAA Parking will provide management and operations of 24/7 parking services for the property.

Loews Atlanta Hotel, along with the 12th & Midtown development, are part of Atlanta’s ever-growing skyline and perfectly located within walking distance to over 100 restaurants and bars, High Museum of Art, The Fox Theatre, Atlanta Botanical Garden and the 189-acre urban oasis known as Piedmont Park.  Midtown Atlanta is widely recognized as the City’s most “walkable” neighborhood, where gleaming new condominium and office towers meet many historic neighborhoods and homes.


1075 Peachtree & Loews Atlanta Hotel


"We are delighted to be part of this latest addition to the resurgence of midtown Atlanta. The entire development will be right in the center of the envisioned Midtown Mile on Peachtree Street,” said AAA Parking Vice President, Bo Laterveer.  Himself a midtown Atlanta resident along with his wife, Inny, Laterveer is enjoying the many amenities and improvements that have come to midtown over the past decade.  The arrival of Loews Atlanta adds a tremendous new vibrancy to this area of the City and plenty of amenities inside its doors.

Loews Atlanta Hotel offers more than 25,000 square feet of column-free function space, as well as 4,800 square feet of beautifully appointed outdoor function space.  The Hotel’s signature restaurant, “eleven”, and the accompanying “bar eleven” are sure to become one of Atlanta’s newest hotspots for foodies and the “in” crowd.  And, pet owners can rejoice in knowing “Loews Loves Pets”, where pets receive a name tag and bowl upon arrival, a special room service menu just for your furry friend, and information on local dog-walking routes.

AAA Parking will offer 24 hour valet parking services utilizing innovative new barcode tracking technology.  AAA Parking is also operating parking services at 1075 Peachtree, a 725,000 square foot class-A office tower, which is connected to the Loews Atlanta Hotel, as well as the 1010 Condominium and retail building across Peachtree Street.
For more information on Loews Atlanta Hotel, visit loewshotels.com or call 404-745-5000.


About AAA Parking
AAA Parking operates parking services for over 200 properties located in 16 metropolitan markets across the country, from Miami to Dallas to Los Angeles.  The company also operates numerous office towers, stadiums, hospitals, convention centers, public parking garages and surface lots, and event facilities, as well as 150 private events annually.

AAA Parking was founded in 1956 and is a subsidiary company of Atlanta-based real estate company, Selig Enterprises.  For more information on AAA Parking and services the company provides, please contact Eric Garrison, Director of Public Relations at 210-826-0616 or [email protected].
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Media Contacts:

Eric Garrison
AAA Parking
p: 210-826-0616
e: [email protected]

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Also See:
Outsourcing Leaders Pair to Form Sole Turnkey Parking and Housekeeping Alliance in the Hospitality Industry / February 2010

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