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HITEC 2010
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Great Wolf Resorts Names Ken Broom Assistant General Manager
at Grapevine, Texas Property


GRAPEVINE, Texas (April 5, 2010) – Great Wolf Resorts, Inc.® (NASDAQ:WOLF), North America’s largest family of indoor waterpark resorts, today announced that Ken Broom has been named Assistant General Manager of Great Wolf Lodge® in Grapevine, Texas.

Broom is responsible for the successful daily operation and management of the 605-suite Great Wolf Lodge and its more than 600 pack members. He has been with the company for three years. As Director of Sales & Marketing, Broom was on the pre-opening team for the Grapevine property, and the second team member hired to run the Dallas-Ft. Worth-area indoor waterpark resort.
 
Prior to joining Great Wolf Lodge, Broom spent 23 years in the hospitality industry.  Most recently, he worked with Marriot’s Western Division for seven years in various sales & marketing roles, including Market Director of Sales for Texas. Broom’s exeperience in group sales and hotel management have provided him with the background and training to become a leader in the hospitality industry.
 
Broom earned a Bachelor of Science in Business Administration and Marketing from the Univeristy of Arkansas at Fayetteville.
 
Great Wolf Lodge in Grapevine serves as the Largest Indoor Waterpark in Texas for families. Designed to capture the atmosphere and theme of the northwoods, Great Wolf Lodge provides a comprehensive package of destination lodge amenties, including:  605 all-suite guest rooms; an 80,000 square foot indoor waterpark; an 84,000 outdoor waterpark; mulitiple food oultets, including two themed family resturants and a confectionary café; spa featuring Aveda® products; kid spa; children’s craft and activity room; live action adventure game; 100-game acrade with ticket redemption center; tech center; fitness center; animated clock tower; and over 20,000 square feet of meeting and event space.  
 
About Great Wolf Resorts, Inc.
Great Wolf Resorts, Inc.® (NASDAQ: WOLF), Madison, Wis., is North America’s largest family of indoor waterpark resorts, and, through its subsidiaries and affiliates, owns and operates its family resorts under the Great Wolf Lodge® and Blue Harbor Resort™ brands.  Great Wolf Resorts is a fully integrated resort company with Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash.; and Charlotte/Concord, N.C.; and Blue Harbor Resort & Conference Center in Sheboygan, Wis.  Through Great Wolf Resorts’ environmental sustainability program, Project Green Wolf™, the company is the first and only national hotel chain to have all US properties Green Seal™ Certified – Silver.
 
The company’s resorts are family-oriented destination facilities that generally feature 300 – 600 rooms and a large indoor entertainment area measuring 40,000 – 100,000 square feet.  The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children’s activities and other amenities.  Additional information may be found on the company’s Web site at www.greatwolf.com.
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Contact: 

  Amanda Sawyer
  Great Wolf Lodge, Grapevine
  (817) 722-3895
 asawyer@greatwolf.com

 

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