Hotel Online
News for the Hospitality Executive


Hotel Pricing in a Convalescent Economy: Hitting the Reset Button

.>

By Kristi White, Director of Revenue Optimization, TRAVELCLICK®
April 2010

The last 18 months have been an eventful yet brutal ride for the hotel industry.  It’s reminiscent of the headlines we see after a fire in a public place: “Three-alarm Inferno at Local Movie Theater: Four Suffer First-degree Burns, 17 Injured in the Stampede.” In our world, the rapid decline of the economy was the fire, and the freefall descent of rates was the rush for the theatre doors.  Hotels are assessing the damage as we begin to recover.   Just how bad was it for you?
 
Now that the first few months of 2010 are behind us, occupancies for most hotels are stabilizing.  The seven- to ten-point drops realized in early 2009 are in the past now.  In January, regions across the globe realized occupancy variances ranging from a minor decline of 2.3 percent in the Middle East to a significant increase of 13.9 percent in Asia Pacific.  This is encouraging regional news that comes on the heels of a stronger-than-anticipated fourth quarter.  Still, in specific markets within those regions, rates are not showing this same elasticity.  For every region like Australia and Oceania with a 29 percent increase in rate, we have a region like North America with a 6 percent decrease. 
 
The increases in Australia and Oceania are significant, and they showcase a region of the world where hoteliers are once again bullish about rates.  They recognized the stabilization as a coming trend and are responding as the line curves up rather than as it reaches its apex.  The hotels that are seizing this opportunity will be the ones that exit the recession with less damage.
 
The recent decreases in rates in North America, the Middle East, and Central and South Asia are more problematic, as these declines are on top of the declines realized throughout last year.  Rather than taking advantage of stabilizing occupancy performance, these markets are still trending down and further delaying recovery. 
 
Where does your hotel go from here?  How do you stop the downward trend and move forward?   The simplest answer is to start over, or reboot.  We as hoteliers need to refresh the way we think about rates, their subsequent increases, and how they will fit with our market and/or competitive set. 
 
Take a moment and hit “control alt delete” in your thought process.  Once you have your log-in screen, let’s look at the new way of pricing.
 
Small Increment Pricing
 
As you reflect on the heady days of pricing in late 2007 and early 2008, what did a price increase look like for your hotel?  For most hotels, the smallest increment was probably 10 of their particular currency.  More dynamic markets might have had a more dramatic 20–40 increment.  The days of those types of increases are well behind us, at least for the foreseeable future.  Now, we need to think in more moderate terms of 2–3, 4–6, etc.  While this might seem too small an amount to make it worthwhile, a look at the economics supports the argument.
 
If you sell a normal room for 100, 70 percent of that will flow to the bottom line.  So, your hotel will net 70.  If an eager desk clerk at your hotel were to upsell the customer to a premium room product (100 to 140), 90 percent of the incremental revenue would flow to the bottom line.  So, rather than 70, you would net 106 on that room, which is a 51 percent improvement on your profit.  You can’t upsell every guest, so while this is a good practice, it isn’t always sustainable as occupancies recover and you eventually have fewer premium rooms available to upsell.  So, you have to do something about those base rooms.  This is where the 2–3 or 4–6 room increments come into play.
 
In the example below, using the year-end numbers from 2009, you can see the change in revenue by region that these small rate improvements would provide.  The smallest variance would be at the 2 increment in Europe, with only a 35,000 increase in revenue.  The largest increase would be at the 4 increment in the Middle East, with a 152,000 revenue increase.  More importantly, as this would be incremental revenue, it would flow to the bottom line at the 90 percent mark.  So, that 35,000 increase would add 31,500 to the bottom line.

Region

Number of Rooms

2009 Occupancy

Number of Total Rooms Sold

2009 RevPAR

2009 Average Revenue

Increment of 2

Increment of 3

Increment of 4

United States

93

55.10%

18,704

53.71

1,823,797

1,861,205

1,879,908

1,898,612

Americas

91

55.30%

18,368

54.81

1,819,891

1,856,627

1,874,995

1,893,363

Europe

79

61.10%

17,618

57.59

1,660,162

1,695,398

1,713,016

1,730,634

Asia Pacific

142

60.70%

31,461

72.74

3,772,466

3,835,387

3,866,848

3,898,309

Middle East

169

62.00%

38,245

95.44

5,886,242

5,962,731

6,000,976

6,039,221


These minor changes would also improve hotel RevPAR.

Region

Number of Rooms

2009 Occupancy

Number of Total Rooms Sold

2009 RevPAR

Increment of 2 RevPAR

Increment of 3 RevPAR

Increment of 4 RevPAR

Increment of 2 Variance

Increment of 3 Variance

Increment of 4 Variance

United States

93

55.10%

18,704

53.71

54.83

55.38

55.93

2.1%

3.1%

4.1%

Americas

91

55.30%

18,368

54.81

55.90

56.45

57.00

2.0%

3.0%

4.0%

Europe

79

61.10%

17,618

57.59

58.80

59.41

60.02

2.1%

3.2%

4.2%

Asia Pacific

142

60.70%

31,461

72.74

74.00

74.61

75.21

1.7%

2.6%

3.4%

Middle East

169

62.00%

38,245

95.44

96.66

97.28

97.90

1.3%

1.9%

2.6%


As we see from these charts, even the smallest changes can have an impact on the bottom line.  A 35,000 increase in revenue can be the difference in laying off personnel at one hotel and paying the mortgage at another.  And, it was accomplished with only one small change.  The next change is farther reaching and will likely be more difficult to achieve.
 
The Competitive Set
 
Let’s work under the assumption that you have a well-defined comp set.  What does your pricing model look like against your competitive set?  Most hotels benchmark highs and lows against just one or two hotels, e.g., “We don’t ever want to be higher than Hotel A or lower than Hotel Z.”  Then, they typically use one additional hotel as a barometer for where their rates should be, e.g., “We want to be within an increment of 5 of Hotel C. “
 
With this, you run your competitive rate shop report and then diligently watch Hotel C.  On Tuesday, Hotel C drops its rate by 8 percent.  So, you reactively drop your rate by 9 percent.  And, Hotel D, which uses you as their barometer, drops their rate 10 percent, and Hotel B, which watches Hotel D, drops their rate 11 percent, and so on.  Now, let’s take another step back and ask a simple question.  What if the person at Hotel C is an idiot?  What if all of these rate decreases were based on the arbitrary act of one person at one hotel who didn’t really know what he or she was doing?
 
Laugh if you will at the premise that a competitor might be an idiot, but it happens every day.  There is a saying in our industry that you are only as smart as your dumbest competitor.  Rather than watching and reacting to your competitive set, just watch.  Respond only when your competitor’s changes affect your booking pace.
 
Let’s look again at the Tuesday scenario described above.  Rather than reacting, watch and monitor your booking pace.  If Hotel C’s rate decrease did not adversely affect your booking pace, then you have no need to respond.  When you do need to respond due to a negative impact on your booking pace, move down in the smaller increment from what you’ve seen above.  This way, you can mitigate the damage and have less ground to cover when you are ready to recover your rate.
 
Although occupancies are stabilizing—and in some instances recovering—our industry is still in a partial stampede.  By rebooting your assumptions, revising the increments you use when adjusting rates, and changing the way you respond to your competitive set, you can survive the damage—and thrive in the return to a healthy economy.

Kristi White is Director of Revenue Optimization for TRAVELCLICK®.  An industry veteran, she leads one of the most unique organizations within TRAVELCLICK, the Revenue Optimization Team. Her team is 100% dedicated to providing personalized attention to TRAVECLICK iHotelier® central reservation system customers to maximize each hotel’s transactions revenue through best practices in marketing and distribution. A recognized expert in her field, Kristi is a frequent speaker on revenue management and distribution at industry conferences and hospitality schools. She is a former member of the Board of Directors for the HSMAI Revenue Management Special Interest Group. Kristi holds a B.A. in political science from Louisiana State University and a Certified Hospitality Sales Professional and Certified Hospitality Supervisor certification from the American Hotel and Lodging Association. She can be contacted at 281-846-7073 or kwhite@travelclick.net .

.
Contact:

Katrina Pruitt-Andrews
TRAVELCLICK
+1 410 257 9154
kpandrews@travelclick.net

Katie Moore
GolinHarris
+44 (0) 7818 424757
kmoore@golinharris.com


..
Also See: Leonardo Hotels Chooses Hotelligence360™ Business Intelligence by TRAVELCLICK® - Major European hotel chain sees opportunity to improve financial performance through use of revolutionary new web-based application / March 2010

TRAVELCLICK® Delivers Global Sales Support and Marketing Services with Launch of Global Hotel Services; London-based Grange Hotels First to Leverage High-Value Services / March 2010

TRAVELCLICK® Hosts Webinar on Fourth Quarter 2009 Global Hotel Performance: The Road to Recovery in 2010 / February 2010

TRAVELCLICK® Names Joie de Vivre Hospitality as 2009 eMarketer of the Year; California’s largest boutique collection honored for creative combination of marketing strategies—driving an over 50 percent increase in web business / February 2010

TRAVELCLICK® Launches Revolutionary Business Intelligence Application; Hotelligence360™ set to radically transform hotel performance management and dramatically improve profitability for hoteliers / January 2010

Blue Lagoon Cruises Selects TRAVELCLICK® as eCommerce Outsource Partner in Helping Convert Online Shoppers to Onboard Cruisers; Fiji-owned luxury boutique island cruise operator to leverage the power of TRAVELCLICK's Digital Agency and iStay® booking engine to increase web traffic and bookings / January 2010

TRAVELCLICK® Receives an Unmatched Seven Adrian Awards for Excellence in Web Marketing; Panel of judges announced for TRAVELCLICK s eMarketer of the Year award / January 2010

TRAVELCLICK® Opens New Location in Baltimore, Maryland; Expansion supports increased global demand for Digital Agency services in the hospitality industry / January 2010

TRAVELCLICK® Hosts Webinar on Third Quarter 2009 Global Hotel Performance: Creating and Sustaining Competitive Advantage in 2010 / November 2009

TRAVELCLICK® Wins 18 W3 Awards for Creative Excellence in 2009 Website Design Competition / October 2009

Call for Entries Now Open - TRAVELCLICK s 2009 eMarketer of the Year Award; Annual Competition Spotlights Innovation in Integrated Hotel eMarketing / October 2009

Move to TravelCLICK Yields High Returns for Joie de Vivre Hotels Internet Marketing; Advertising Campaign Delivers Up to a 20-to-1 ROI / September 2009

TravelCLICK Wins Best Hotel and Lodgin Website in 2009 International WebAwards; Record 20 Awards underscores TravelCLICK s position as the premier digital agency for the hotel industry / September 2009

Is the GDS Still a Good Investment for Hotels?TravelCLICK Webinar Will Answer This Question and Provide Insight on the Evolving Role of the Travel Agent Channel and Effectiveness of GDS Promotion / September 2009

Helen E. Wallace Joins TravelCLICK as Chief Financial Officer; Company expands leadership as it positions for next level of growth / August 2009

New Technology Enhances Advertising to Travel Agents Who Book $8 Billion in Hotel Revenue; Tools by TravelCLICK and DoubleClick/Google enable dynamic rate update and measure the true reach of online ads targeted to travel agents / July 2009

Legendary Luxury Hotel Leverages the Power of TravelCLICK s New Service to Build Communities on Facebook and Other Popular Sites; The Ritz London Selects TravelCLICK to Optimize Social Marketing / July 2009

TravelCLICK to Share Keys for Boosting Electronic Revenue at HEDNA’s Annual ASPAC Meeting; Paul Southey, TravelCLICK’s Vice President of Asia Pacific, will present strategies hotels have used to outperform the market by 34% in the region / July 2009

TravelCLICK Ranks 35 on Crain's Fast Fifty: 14,000 customers worldwide leverage award-winning solutions; hotels get major ROI lift when combining strategies / July 2009

TravelCLICK Helps Hotels Harness the Power of Social Networks; New Social Marketing Optimization service builds community and creates customer connections / June 2009

Online Shoppers Influenced by Website User Experience: TravelCLICK Again Honored by Web Marketing Association for Best Web Interactive Application, Hotel and Lodging Industry / May 2009

Hotels Are Using Business Intelligence To Do More Than Survive the Recession; Marriott Signs Agreement with TravelCLICK for its Hotelligence® Solution to Focus on Market Growth Opportunities / April 2009

Hotels Build Connections Through Friends and Fans on Social Networks; TravelCLICK Launches Social Media Optimization Solution at ITB in Berlin / March 2009

Hotels That Withhold Commissions Are Losing Travel Agent Business; TravelCLICK Joins With WPS to Automate Commissions and Boost GDS Hotel Bookings / March 2009

Ramada Jarvis Hotels Signs with TravelCLICK for Enterprisewide Market Intelligence Solution; Leading UK Hotel Owner/Operator will use TravelCLICK’s RateVIEW Enterprise for personalised pricing intelligence across 38 hotels from its portfolio / February 2009

TravelCLICK Forms Strategic Agreement with Google / February 2009

Emotional Connections Will Shape Hospitality Marketing in 2009 - TravelCLICK Helps Hotels Make the Connection and Nurture Customer Relationships; Honored by Industry Leaders With Six Adrian Awards / February 2009

TravelCLICK Names The Strathcona Hotel as  2008 eMarketer of the Year; Knowing Secrets to eMarketing Increases Online Bookings and Boosts ROI / January 2009

Asia Pacific Hotels Explore Best Practices in Internet Marketing at TravelCLICK’s Global Seminar Series / December 2008

Orient-Express Signs Five-Continent Deal with TravelCLICK to Use Its Suite of eCommerce and Market Intelligence Solutions; Agreement positions the company's 41 hotels to book more room nights through electronic channels / Novmeber 2008

TravelCLICK Hosts Webinar on Third Quarter 2008 Global Hotel Performance; Webinar focuses on “Lessons Learned – Preparing for 2009” / October 2008

TravelCLICK Broadens Its Internet Marketing Footprint in the United Kingdom, Delivers £3.3 Million of Incremental Revenue from PPC; Prima Hotels signs on for website redesign; Feathers Group launches new TravelCLICK-built group website and merchandising platform / October 2008

TravelCLICK's iHotelier Receives PCI Certification; New certification for credit card data security reinforces the hotel reservation system’s position as leading merchandizing platform / September 2008

TravelCLICK Wins 16 International WebAwards for Outstanding Achievement in Website Development; Unprecedented number of awards gives TravelCLICK the leadership position in web design and web direct bookings for the hotel industry / September 2008

Accor Hospitality Signs Agreement with TravelCLICK for Electronic Marketing and Market Intelligence Solutions; Agreement brings proven suite of Distribution Management, Market Intelligence and GDS Media Solutions to over 4,000 hotels in 100 countries / September 2008

TravelCLICK’s Rapid Growth Continues with Two New Additions to its Executive Team - Andy Mantis and David Sjolander / August 2008

TravelCLICK Hosts Industry Trend Webinar; First Half of 2008 Global Hotel Performance: Finding the Way Forward on August 6th / July 2008

Travel 2.0 Enhancements From TravelCLICK Keep Hotel Shoppers on Property Websites, Increase Conversions; Superior guest experience delivers more bookings, increased revenue / June 2008

TravelCLICK Properties Perform as Clients Increase Revenue 39%, Room Nights 29% Despite Slowing Market / June 2008

China's First 'Green' Hotel Selects TravelCLICK; URBN Hotels Shanghai Will Leverage TravelCLICK's iHotelier Platform to Build Brand Identity and Maximize Hotel Bookings / June 2008

TravelCLICK Ranked 34 on Crain’s Chicago Area Fast Fifty List / June 2008

TravelCLICK Recognized as President and CEO Robert Post is Selected By Ernst & Young as Finalist for Entrepreneur Of The Year / May 2008

TravelCLICK and IDeaS Deliver Dynamic Pricing; ChannelDirect enables hotels to maximize RevPAR with real-time pricing optimization / March 2008

New Study Finds GDS Hotel Promotions Have a Growing Influence on Bookings; Now over 50 Percent of travel agents with ad recall, book the advertised hotel / February 2008

TravelCLICK Names Georgetown Inn the 2007 eMarketer of the Year; Awards Ceremony Launches Industry’s First Viral Marketing Campaign for Hoteliers / January 2008

TravelCLICK Wins Six Adrian Awards for Excellence in Hotel Internet Marketing With Recognition Across Multiple Categories / January 2008

TravelCLICK Selected by Amrâth Hôtels & Restaurants The Netherlands for Brand-Building Hotel Distribution and Marketing Solution; 13 properties leave global brand for independent solution featuring iHotelier CRS, Market Intelligence, and GDS Media / January 2008

TravelCLICK Elects Robert E. Dowdell Chairman / January 2008

Worldwide Electronic Hotel Revenue Up 16.4 Percent In Q3 2007, According to TravelCLICK; Quarterly eMonitor Reports Annual Growth for Room Nights at 5.9 Percent / December 2007

TravelCLICK and Travelport GDS Improve Travel Agent Advertisement Awareness and Bookings; Worldspan Accents Now Delivers Top-of-Screen Placement to Worldspan by Travelport Terminals Worldwide / December 2007

Worldwide Electronic Hotel Revenue Up 14.6 Percent In Q2 2007, According to TravelCLICK; Quarterly eMonitor Reports Annual Growth for Room Nights at 4.4 Percent / October 2007

TravelCLICK Selected by Crown Towers for Brand-Strengthening Hotel Marketing Solutions; Luxury Casino Hotel in Macau Implements the iHotelier Solution: CRS, Market Intelligence and Media / October 2007

TravelCLICK Wins Nine International WebAwards for Outstanding Achievement in Website Development; Winning Websites Position TravelCLICK as a Leading Internet Marketer for the Hotel Industry / September 2007

Award-Winning Hotel du Pont Selects TravelCLICK for Total Property Merchandising Solution; Historic Luxury Hotel Implements iHotelier CRS, Market Intelligence, Internet Marketing Services / August 2007

Worldwide Electronic Hotel Revenue Up 16.8 Percent In Q1 2007, According to TravelCLICK; Quarterly eMonitor Reports Annual Growth for Room Nights at 5.7 Percent / August 2007

Major Hotel Chains Report 6.9 Percent Increase In Electronic Bookings for Q1 2007; TravelCLICK's eTRAK Reports Double-Digit Internet Increases, Steady GDS Bookings / August 2007

TravelCLICK Selected by Voyages Hotels & Resorts For Reservations and Internet Distribution Solutions; Australian Hotel Company Implements iHotelier CRS, ChannelDirect at Select Properties / July 2007

TravelCLICK's iStay Web Booking Engine Delivers On Key Online Metrics for Hoteliers; Drives 15 Percent Higher ADR and 14 Percent Higher Website Reservation Conversion Rates / June 2007

Trump Entertainment Resorts Selects TravelCLICK for Total Property Merchandising Solution; Robust Technology Complements Property Upgrades at World-Famous Casino Hotels / June 2007

New Online Competitive Intelligence Tool Enables Hotels to See Themselves as Consumers Do; TravelCLICK Expands Suite of Market Intelligence to Include Online Presence Tracking / June 2007

TravelCLICK Acquires Blue Square Studios, Bringing Groundbreaking Internet Marketing Technology to Hotels; Creates Industry's Leading Web Presence Management and Merchandising Platform / June 2007

TravelCLICK Ranks #33 On Crain’s Fast Fifty List For Chicago Area / June 2007

Award-Winning Arizona Inn Selects TravelCLICK for Comprehensive Suite of Property Merchandising Solutions; Luxury Resort Implements iHotelier CRS, Market Intelligence and Digital Marketing Services / May 2007

Shula's Hotel Scores with Switch to TravelCLICK For Comprehensive Property Merchandising Solution; Florida Property Using iHotelier CRS, Market Intelligence, Travel Agent Media / May 2007

Worldwide Electronic Hotel Revenue Up 19.3 Percent in Q4 2006; TravelCLICK’s eMonitor Reports Annual Growth for Room Nights at 8.4 Percent, ADR at 7.4 Percent / April 2007

Major Chains Report Hotel Bookings Up More Than 8 Percent in 2006; TravelCLICK’s eTRAK Reports Double-Digit Internet Increases and Steady GDS Growth / April 2007

TravelCLICK Selected by Dover Downs Hotel & Casino For Complete Property Merchandising Solution / April 2007

TravelCLICK's iStay Booking Engine Again Named Best Web Interactive Application for Hotel and Lodging Industry; Innovative Merchandising Platform Wins Prestigious Web Marketing Association Award / March 2007

TravelCLICK Selected by Exel Inns of America For Comprehensive Central Reservation System Solution; Regional Chain Switches to iHotelier CRS at 22 Properties Across Six States / March 2007

TravelCLICK Introduces First Graphical Ads Influencing Travel Agents at GDS Point of Sale; Graphical PromoSpots Combine Powerful, Targeted GDS Search With Rich Graphical Content to Drive Higher GDS Conversion, Increase Agent Bookings / March 2007

TravelCLICK Selected by Austria Hotels International For GDS Connectivity, Market Intelligence; Boutique Hotel Group Grows Share Using iHotelier CRS, Rate Shopping, Travel Agent Advertising / March 2007

The Bowery Hotel in New York Selects TravelCLICK For Robust Central Reservations Solution; BD Hotels' Newest Property Implements iHotelier CRS to Build Brand Identity Online, Drive Reservations / February 2007

Innisbrook Resort and Golf Club Drops Brand Flag, Creates Own Brand with TravelCLICK; Premier Florida Destination Resort Selects iHotelier CRS for Website, GDS Connectivity / February 2007

TravelCLICK Converts Mobil Five-Star, AAA Five Diamond Woodlands Resort & Inn to iHotelier CRS; Premier Luxury Hotel Selects TravelCLICK to Build Brand Identity and Drive Reservations / January 2007

Hotel Pennsylvania Named 2006 eMarketer of the Year by TravelCLICK and HSMAI; New York City Landmark Hotel Recognized at 50th Annual Adrian Awards Gala / January 2007

TravelCLICK Selected by Colonial Williamsburg For Integrated Distribution and Marketing Solution; World's Largest Living Museum Implements iHotelier CRS, Market Intelligence / January 2007

More Hotels Switch to iHotelier by TravelCLICK For Reliability and Brand-Building Capability; Award-Winning Merchandising Capabilities and Ease of Migration Also Cited by Customers / January 2007

Spain-Based Núñez i Navarro Hotels Builds Brand Identity With iHotelier CRS by TravelCLICK; Innovative Operator Uses Flash-Based Web Booking Engine for Nine Barcelona Properties / December 2006

Worldwide Electronic Hotel Revenue Up 14.7 Percent in Q3 2006; TravelCLICK eMonitor Shows Increases in Both ADR and Room Nights Booked / December 2006

TravelCLICK Helps Move Broughton Hospitality Group Ahead of the Competition; Boutique Hospitality Management Company Uses iHotelier CRS, Market Intelligence To Build Brand Value Across Properties / December 2006

Major Chains Report Continued Double-Digit Internet Growth With 25 Percent Increase in Q3; GDS Continues Steady Source of CRO Bookings at 35 Percent / December 2006

Sacher Hotels to Build Brand with Integrated Distribution and Marketing from TravelCLICK; World-Famous Austrian Hotels Leave Major Representation Firm to Create Own Identity With the iHotelier Solution / November 2006

TravelCLICK Continues Global Expansion, Opens Regional Office in United Arab Emirates; New Dubai Location Will Serve Growing / November 2006

TravelCLICK, VFM Interactive Sign Exclusive Agreement; Rich Digital Media Content Management Integrated with iStay Booking Engine Enhances Consumer Experience / October 2006

TravelCLICK and Discover the World Marketing Team To Deliver Enhanced Sales Representation for Hoteliers / October 2006

TravelCLICK Selected by Dedeman Hotels & Resorts International for Central Reservation System Solution / October 2006

The Award-Winning Lodge at Torrey Pines Leaves Major Brand, Selects TravelCLICK to Control Identity and Optimize Distribution / October 2006

Worldwide Electronic Hotel Revenue Up 13.7 Percent in Q2 2006; TravelCLICK eMonitor Indicates Healthy Industry Growth with Rise in Room Nights Booked and ADR / September 2006

Spain-based Silken Hotels Group Renews Distribution Partnership With TravelCLICK / September 2006

Spain-based AC Hotels Renews With TravelCLICK for iHotelier Web Booking Engine / September 2006

TravelCLICK Selected by The Hotel Windsor in Melbourne for Integrated Distribution and Marketing Solution; Total solution - featuring iHotelier advanced central reservations and web booking engine - provides revenue delivery platform / Augusts 2006

Aqua Hotels and Resorts Selects TravelCLICK for Integrated Hotel Distribution and Marketing Solution / July 2006

Boar’s Head Inn Selects TravelCLICK for Web Booking Engine and GDS Connectivity/ July 2006

Travelport and TravelCLICK Announce Restructured and Expanded Media and Business Intelligence Partnership / June 2006

TravelCLICK Introduces Powerful New Rate Recommendation Tool, RateADVISOR; Created in partnership with IDeaS, RateADVISOR is the industry's first rate recommendation tool within a rate shopping solution / June 2006

TravelCLICK Introduces iStay Booking Engine to Revolutionize How Hotel Guests Book Online; iStay gives shoppers control of the shopping experience and provides superior merchandising that drives incremental revenue / June 2006

TravelCLICK Announces Next-Generation Hotel Internet Advertising Capabilities; Interactive technology drives qualified demand, maximizing campaign performance through advanced keyword optimization with enhanced direct revenue tracking / June 2006

The West Paces Hotel Group Selects TravelCLICK’s Integrated Distribution Solution Featuring iHotelier Central Reservation System / June 2006

The Kahala Hotel and Resort Seeks the Power of an Integrated Distribution Solution from TravelCLICK; Legendary hideaway island resort selects iHotelier to drive greater web conversion / June 2006

Hampshire Hospitality & Leisure Selects TravelCLICK for Web Booking Engine and GDS Connectivity / May 2006

The House of Blues Hotel Turns to TravelCLICK iHotelier CRS for Fast Implementation and Impressive Results/ May 2006

First Quarter Worldwide Hotel Revenue Up 12.9% from Electronic Channels According to TravelCLICK /May 2006

TravelCLICK Reports Fourth Quarter Worldwide Hotel Revenue from Electronic Channels Up 10.9% / April 2006

TravelCLICK iHotelier Selected by Hotel Arena for Central Reservation System Solution / April 2006

Luxury Resort Achieves Dramatic Results with Integrated Distribution Solution from TravelCLICK; Case Study: Kapalua Villas Increases Website Bookings and Web ADR / April 2006

TravelCLICK iHotelier Selected by CHIP Hospitality for Central Reservation System Solution / April 2006

Web Marketing Association Awards TravelCLICK iHotelier Website Booking Engine with 2006 Best Interactive Application for Hotel and Lodging Industry / April 2006

Major Hotel Chains Grow Internet Reservations 26.8 Percent in 2005 / March 2006

TravelCLICK Names David Marshall Chief Architect; Industry Veteran to Advance TravelCLICK’s Hotel Revenue Delivery Platform / March 2006

The Ritz London Selects TravelCLICK iHotelier as Its Central Reservations System; Website Booking Revenues Up 44% / March 2006

TravelCLICK Showcases Integrated Distribution Solutions for Hotels at ITB Berlin; International Casinos and European Estates Alike Choose the iHotelier CRS / March 2006

Travelocity and TravelCLICK Collaborate to Provide Data for Rate Shopping Tool / February 2006

Shutters on the Beach and Hotel Casa del Mar Select TravelCLICK’s iHotelier CRS for Enhanced Website Booking Solution; Cutting-Edge Booking Engine Complements Website Branding, Increases Online Revenue and Enhances the Guest Experience for Luxury Independent Hotels / February 2006

Best Western International Partners With TravelCLICK; Hotel Chain Endorses TravelCLICK’s Hotel Solutions including Competitive Intelligence, Travel Agent Media and Preferred Placement Products / February 2006

TravelCLICK Launches International Call Center Supporting iHotelier CRS Customers Worldwide / January 2006

Ireland’s Carton House Selects TravelCLICK for Central Reservation System Solution / January 2006

TravelCLICK’s iHotelier Selected by The Island Hotel Newport Beach for Central Reservation System Solution / December 2005

.
.


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.