News for the Hospitality Executive
Cavendish Hotel selects
platform to increase loyalty and generate online business
LONDON, March 2, 2010. The prominent Cavendish London Hotel in London has selected ZDirect’s eCRM platform to develop stronger relationships with its loyal customer base.
For example, one strategy of The Cavendish Hotel is to provide guest access to their exclusive offers and values in advance, specifically during off peak periods, all based upon their previous spend and booking patterns. The ZDirect functionality infrastructure, data mining capabilities and delivery system is ideal to carry out such a plan. According to Ciaran Fahy, Managing Director, ZDirect fully integrates with our Micros Opera PMS and enables us to automatically segment our databases, create powerful marketing messages, evaluate the conversion and then analyze the total spend of the guest during their stay.”
Mr. Fahy continues, “The Cavendish London was awarded the Visit London Gold Award for Outstanding Customer Service in 2009 by listening very carefully to its customers. The ZDirect eCRM platform also enables us to send a customized online Guest Feedback Form upon departure which will increase the response rate. The feedback is then linked back to the guest’s profile inside the Opera property management system. We then have an immediate record of the guest’s likes and dislikes and this enables us to understand and exceed their expectations. Our number one objective is to have 100% of our guests recommend The Cavendish to others!”
According to Hayes Thomas, CEO of ZDirect, “We are extremely excited about working with The Cavendish London, one of the finest hotels in London. We are committed to understanding and implementing strategies that reflect their unique requirements and providing a custom solution to their challenges. We also recognize that another goal of the Cavendish is to significantly increase their online web presence and convert third party customers to their own online booking outlet off their web site. That is a ZDirect forté, all to generate significant ROI for the hotel.”
Based in Miami, Florida, ZDirect, Inc. is the preeminent provider of electronic marketing and eCRM solutions for the hospitality and resort industry. For ZDirect’s product offering, the company takes email communication technology to a whole new level of effectiveness by giving hotel managers a powerful way to impact relationships with their previous guests and inquiry base. ZMail’s suite of tools empowers professional property managers to streamline their entire electronic and CRM marketing efforts. With ZDirect's patented ZMail technology and expertise, hoteliers are able to centralize all their databases, send "intelligent," targeted, highly personalized emails to their guests and subscriber list, and when they book, automatically send pre-arrival and post departure emails. The ultimate goal: convert leads and previous guests into long term loyal customers. The result is new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing.
ZDirect is an Enterprise Email Service Provider (ESP) specifically for the Hospitality Industry and the ideal solution for Hotel companies that require cutting edge features, solid integration and professional services. Contact: www.zdirect.com (954)-458-1669.
For Sales information, please contact: Caren de'Ath, Director of Sales, [email protected] (954) 376-3409.
About The Cavendish London
The four-star deluxe Cavendish London is a modern and contemporary hotel situated on London’s prestigious Jermyn Street, off St James’s. The hotel’s location on this quiet street behind Fortnum & Mason makes it perfect for visiting the shops and boutiques of Bond and Regent Street, as well as being only five minutes walk from Green Park, Piccadilly Circus and West End Theatres. In 2002, The Cavendish was redesigned by Noel Pierce, who also designed The Peninsula in Hong Kong, and London’s hip boutique hotel, K West. The Cavendish’s refurbishment encompassed the hotel’s 230 guestrooms, two penthouse suites, restaurant and lobby.
Whilst today’s Cavendish is modern in design, the site has been at the forefront of London hotels since 1848. In the Edwardian era, The Cavendish London was owned and run by Rosa Lewis, who was famous throughout London Society for her hospitality and cooking.
The Cavendish London,
81 Jermyn Street, St James’s, London SW1Y 6JF
Telephone: 020 7930 2111 or www.thecavendishlondon.com
For further information please contact:
Kate Bell or Alison Hull at Luxe PR on 020 7288 0800 or email [email protected]
Intelligent eCRM Solutions
for Hotels and Resorts
Bob Fill VP of Product Marketing,
Telephone (954) 458-1669 x102
Web Site: www.zdirect.com
For Sales information, please contact:
Caren de’Ath, Director of Sales,
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