(Peter Island, British Virgin Islands � March 5, 2010 - Peter Island Resort & Spa, a private island paradise and the largest island in the British Virgin Islands, has appointed Wilbert Mason as general manager.  Mason was promoted from rooms division manager, a post he held at the resort for more than a year.  �His keen insights into guest service customization, his leadership ability and his proven track record at Peter Island made him the ideal candidate,� stated Matthew Kent, managing director.  Mason will oversee day-to-day onsite operations and has already formulated a new bespoke guest services program titled Peter Island Touch Point.  The goal of the program is to enhance guest experience from arrival to departure. Peter Island is known to have impeccable guest services with a staff to guest ratio of 3:1, and this new program will ultimately elevate Peter Island�s reputation from impeccable to untouchable.

Mason comes from a long line of five-star resorts: Regent Palms Hotel & Spa, Turks and Caicos; Sandy Lane Hotel & Spa, Barbados; Spice Island Beach Resort, Grenada; Palm Island Resort, St. Vincent and the Grenadines, as well as others.  All of his previous experiences contributed to Mason�s acute sense of guest services, sharp onsite operations skills, and attention to detail.  Mason earned an MBA at Regis University, Denver, Colorado, and B.S. in business management at Utah Valley University, Orem, Utah.

About Peter Island:
Situated among a plethora of exotic Caribbean resort destinations, Peter Island Resort & Spa�s intoxicating combination of natural wonders, privacy and luxury conveys a distinct persona to both glitterati and couples alike. The resort is steeped in intriguing pirate lore and unspoiled landscapes, from breathtaking, deep blue seas, undisturbed palm forests to lush tropical mountains.  For years, this �home away from home,� über-private island paradise has attracted aristocrats, high profile celebrities and CEO�s. Just four miles south of Tortola, Peter Island takes privacy to a whole new level, offering �intelligent� luxury � presenting guests with something beyond the norm of most resorts: no fly-zones, five private beaches, and bespoke amenities.  Charming beachside and oceanside suites with there own beachfronts are remarkable, while the three villas are extraordinary, akin to a page from Architectural Digest. The spa at Peter Island is a sanctuary-inspired retreat, and has become a yachter�s favorite, with one-of-a-kind organic and physician-supervised Ayurvedic treatments created to inspire and pamper guests during and after their visit. Yachter�s find this island paradise a great respite for their water travels while island and villa buyouts are an enchanting journey for land lovers. The resort�s island/villa buyout program has become a popular choice for Hollywood�s elite, noted CEO�s, destination weddings, generational travel, special anniversaries and birthdays alike.  Celebrity spotting is optional � a private island beach escape is yours for the taking. Visit online www.peterisland.com. Media Contact: Nina Zapala, [email protected]