News for the Hospitality Executive
Fla. – March 31, 2010 – An often repeated
business mantra is that it is less expensive to keep existing customers
returning than it is to find new ones. In the hotel industry, this
translates into guest loyalty and reward programs, room upgrades,
special perks for frequent guests. There are additional benefits for
as well, including personal recognition and an overall feeling of
with their choice of accommodations. For hotel and management companies
to leverage their current customer base for future revenues, finding a
technology that will efficiently collect and segment customer data to
business can be a daunting task. Data may seem to be falling out of the
good thing there is cloud computing to help.
Various studies show that personalized communications can double or even quadruple sales, if the data collected is correct and relevant. Hotels of any size at any location can benefit greatly by collecting accurate guest information and preferences to analyze for their marketing value. On a macroeconomic level, the data will provide insight on the health of the brand. On the microeconomic
level, the data will provide opportunities to leverage the health of the brand for more business. Data is the insight into the consumer’s mind that hoteliers need, but the data must be maintained in an orderly, cohesive, and sustainable way for it to be valuable and create value for the brand. Thankfully with cloud computing, the costs for the hotelier to build value through identifying and acting on guest preferences does not need to be expensive; the scope of the technology to identify trends does not need to be mind-numbingly complex; and the system can begin providing critical answers to marketing challenges in a very short period of time, since there is no hardware or software to buy or install.
Hoteliers who use Libra OnDemand, a rapidly growing, cloud-based customer relationship management (CRM) solution designed especially for the hospitality industry, already know this. Built on the most popular, accessible, customizable, and secure software platform in the world, Force.com, Libra OnDemand is the balance that turns information into action. It is integrated with property management systems, central reservation systems, forward distribution management systems, social media and Web 2.0 systems, and guest service systems.
Stating his support for Libra OnDemand, Tim Tiller, president of MSI Solutions, said, “Management companies, brands and independents will find great benefits from cloud computing in true ROI, reduction of infrastructure, labor costs, subscription pricing models and an increase in efficiencies for gathering intelligence and reporting.”
Libra OnDemand’s CRM system is trusted worldwide because it can integrate with many systems and channels, and because of the accessibility it provides to its users. Through integration with on-property systems, guest history and preference fields are aggregated to provide a complete profile of each guest. From these fields, companies can create customized campaigns to leverage repeat business.
Luis Segredo, president of MTech, stated, “Our company views Libra OnDemand as a platform to increase the value of the data that we gather and/or generate by integrating it into Libra OnDemand’s native capabilities and data feeds from other solutions. It is a collaboration place in the cloud to build knowledge. Its ability to integrate with other partners is perhaps the most important aspect of Libra OnDemand for us.”
But with the integrations and customizations that Libra OnDemand provides, how expensive is it to purchase, manage and update the cloud software?
As Jon Inge, president of Jon Inge & Associates, explains, “Remotely-hosted fee-based systems in general have many advantages, including low entry cost, greater reliability, better vendor support, and better security. They’re especially useful for multi-property operations, where they bring huge improvements in data consolidation and reporting, as well as simpler integration to other systems.“
With Libra OnDemand, users are not required to invest capital upfront, may use the system with any Web browser, and there is no software or hardware to buy, install, maintain or support. Libra OnDemand is designed to be simple to use, easy to customize and quick to implement. Their consulting team provides online or onsite user training, Web based seminars and customer support. Libra OnDemand even handles the heavy lifting of maintenance, upgrades, and seamless connectivity to other hospitality management systems.
“Using Libra OnDemand’s CRM with our ePM property management solution allows us the opportunity to pursue clients we may not have pursued in the past. One specific example is a resort that has a very small need to manage activities, but couldn’t afford a full activity solution – using the sales & catering tab in the OnDemand product allows for the scheduling and saves them a ton of money,” stated Tiller.
Cloud computing saves hoteliers’ time, money and effort. It provides a scalable structure for management, branded and independent companies to share and segment data for increased efficiency.
For hotels awash in a sea of competition, Libra OnDemand can give them the competitive edge they need to survive and thrive through affordable and efficient customer relationship management. For more information, please visit www.libraondemand.com.
About Libra OnDemand
Libra OnDemand leverages the power of the world’s most popular on demand platform (Force.com) to provide a comprehensive suite of hospitality specific applications: Customer Relationship Management, Loyalty Management, Group Sales & Event Management, Analytics, Email Marketing, as well as an online consumer-facing application, Customer Portal. Libra OnDemand is a Software-as-a-Service (SaaS) application that is designed to drive sales and increase revenues for the world’s premier hotel organizations. Requiring zero infrastructure or upfront capital investment, Libra OnDemand is simple to use, easy to customize, and quick to implement. For more information about Libra OnDemand, contact email@example.com or visit the website www.libraondemand.com.
Editor’s Note: Electronic images are available by contacting Andrea Roland at Plan A PR & Marketing, Inc.
Phone: 407-905-0608 or email: firstname.lastname@example.org.
Gregg Hopkins, CEO
Andrea Roland, President
Plan A Public Relations & Marketing Inc.
OnDemand CRM Platform Certifies Compliance with Safe Harbor Privacy
Framework; SaaS-based CRM technology solution leverages the online
privacy protection and data security certification of Salesforce.com
/ March 2010
OnDemand Selected as Finalist in Force.com Forty Innovation Showcase;
Comprehensive suite of hospitality-specific applications consolidates
customer information, develops deep profiles and delivers guest
satisfaction / November 2009
OnDemand in Full Social Swing with Presence on Facebook, Twitter, and
LinkedIn; Hospitality CRM provider encourages hotels to integrate
customers' Tweets and Facebook profiles with CRM profiles to obtain a
more complete picture of guests' preferences and better tools to market
to those guests / October 2009
|Libra OnDemand Partnership Brings 'Sulcus OnDemand' CRM to Spain; Based in Barcelona, Sulcus Hospitality Group becomes Libra OnDemand's newest channel partner; Sulcus calls deal win-win for companies, clients and guests alike / September 2009|
|McLaren International Distributes Libra OnDemand in Asia Pacific; Best of breed technology provider McLaren International will bring leading Customer Relationship Management tools to hotels across the Asia Pacific region / July 2009|
|Libra OnDemand adds MSI to its Growing List of CRM Channel Partners; New Software as a Service sits on the salesforce.com platform, offering the finest business-analytics tools for Guest Profiling, Loyalty & Rewards, and Sales & Catering / June 2009|
|Peabody Praises Libra OnDemand as ‘Best’ System to Manage Guest Data; ‘Software as a Service’ sits on the salesforce.com platform, offers the four-star, five-diamond convention center hotel the finest business-analytics tools / June 2009|
|Libra OnDemand Intros 'Customer Portal' CRM Tool for Pre-, Post-Stay Interaction; Leader in Customer Relationship Management empowers guests to personally control their hotel experience and update their contact info, preferences, loyalty points / June 2009|