|Budapest, Hungary – March 2, 2010 - KPMG today announced
a world-class line-up of speakers for its seventh annual Golf Business
Forum at Belek, Turkey, one of golf’s hottest new destinations and a country
set for significant new resort and real estate development.
Under this year’s theme of ‘Rethink, Redesign, Reposition the global
golf industry’, delegates and influential business leaders from in and
outside of golf will be joined by former World Number One golfer, entrepreneur
and course designer Greg Norman, plus Annika Sorenstam, one of the greatest
professional golfers of all time and herself an emerging entrepreneur.
Mario Natarelli, CEO of FutureBrand, the global branding consultancy,
will speak on how to successfully position and market golf developments,
keeping the brand ahead of the competition.
Giovanni Gregoratti, Director of Citi Real Estate & Lodging Group,
will offer insight into the banking industry’s appetite for golf-related
developments, and give his recommendations on the appropriate project preparation
and background work needed before developers approach organisations like
They will be joined by over 35 leading golf industry professionals and
Turkish developers at The Gloria Resorts, May 12-14, 2010, including:
The two-day event will include a focus on key issues facing the industry,
insights from experts on marketing a golf development along with various
topical debates, all moderated by CNN International’s Justin Armsden, sports
anchor and presenter of the Living Golf show.
Alexandra Armas, Executive Director, Ladies European Tour
Hasan Besneli, Chairman of The Board, Belek Golf Club
Tenniel Chu, Executive Director, Mission Hills Golf Club
Peter Harradine, Principle and Senior Architect, Harradine Golf
Achilles V. Constantakopoulos, Managing Director, Temes S.A.
Haluk Kaya, Chairman of the Board, Bekay Property Partners
Gary Michel, CEO, Club Car
Steve Mona, CEO, World Golf Foundation
Chris White, General Manager, Aldar Golf
There will also be a dedicated session discussing the excellent prospects
for Turkey as an emerging golf development sector, in addition to updates
on the current economic state of the industry and financing trends, and
opportunities within the golf industry on a local market level.
Among the topics being tackled in Turkey are:
Andrea Sartori, head of KPMG’s specialist Golf Advisory Practice in Europe,
the Middle East and Africa, said: “The Golf Business Forum is the leading
golf business event for the EMA region and an excellent opportunity to
expand your golf business internationally, meet and network with developers
and investors, or simply learn from the experts on the key issues facing
Golf & Development – global leaders tackle key issues
Financing – what you need to know in the post credit crunch world
Country focus on Turkey – one of golf’s most exciting emerging destinations
Golf & the Olympics – golf’s big opportunity to grow globally
Marketing, Positioning & Branding – learn from international experts
Golf & the Environment – the issue you can’t afford to ignore
Third Party Management versus Privately Operated Courses – what will work
Technology versus Tradition – golf’s big hitters debate the future and
the implications for golf developments
Ladies Golf – here come the girls, and their spending power
Tours and Professional Sponsorships – do tournaments and players deliver
|KPMG will present Annika Sorenstam, one of the greatest professional
golfers of all time and an emerging entrepreneur, with the Golf Entrepreneur
of the Year Award at the seventh annual Golf Business Forum at The
Goria Resort, Belek, Turkey, May 12-14, 2010.
Sorenstam, who dominated the women’s game and amassed 89 tournament
victories worldwide, including 10 majors and 72 LPGA wins, stepped away
from tournament golf in 2008 but now has a burgeoning portfolio of golf
business interests including course design, academy and online retail.
Andrea Sartori, head of KPMG’s specialist Golf Advisory Practice in
EMA, said: “Annika is as skilled, committed and driven in business as she
was in golf, which makes her an impressive and inspiring entrepreneur.
“As well as receiving her award in person, Annika is going to take part
in a special debate about women in golf, focusing on both the challenges
of developing the women’s game, but also the great opportunity that golf
developments have in catering for and targeting the women’s market.”
Also, Greg Norman, widely recognised as the most successful golf
professional-turned-businessman, whose golf course design practice has
completed more than 70 projects on six continents in the past 20 years
and whose apparel brand, Greg Norman Collection, is one of the best known
in golf, will attend in person to accept the Golf Business Forum Lifetime
This year’s Golf Business Forum features an array of enjoyable and entertaining
events to promote a meeting of minds, including cocktail receptions and
lunches, golf outings at some of the finest golf and leisure facilities
in the region and a spectacular gala dinner.
For more information about the Golf Business Forum and to register,