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George Strauss Joins UniFocus as VP Casino Sales;
Development Team Expands to Accommodate Growth

 
UniFocus Expands Sales Reach to Casino Industry with Web-Based T&A, LMS

Dallas— March 23, 2010—UniFocus, a global pioneer in the hospitality industry for performance, workforce management and feedback analysis solutions, announced that industry veteran George Strauss has joined UniFocus as Vice President of Casino Sales. The company has also expanded its development team to accommodate continued client growth in this market; this follows a larger strategic initiative to further advance the benefits of Watson, R.M. Time & Attendance and Labor Management System in the casino sector.
 
“I picked UniFocus over four other companies because this was the only organization that brings the kind of Labor Management System to the market that the gaming industry has been asking for,” said George Strauss, Vice President of Casino Sales. “During my time at a major competitor, I can’t tell you how many times I was asked for a smart labor scheduler but they could not provide what the client needed.”
 
“UniFocus has the technology available now, consistently proven to enhance both financials and service quality at the same time,” continued Strauss. “This is an exciting time to be with UniFocus, because we are in a perfect position to substantially grow our client base with the Watson, R.M. Labor Management Suite.”
 
George Strauss brings over 27 years of experience in the casino sector with expertise in Time and Labor Management, along with Payroll and Human Resources; he has served major accounts in both New York and the Las Vegas area. Prior to UniFocus, Strauss served as National Accounts and Major Accounts District Manager for ADP’s Payroll/Human Resources and Time and Labor Management Division. Previously he served as VP of Sales and CEO for Comp-u-Cash Systems of Nevada, supporting over 120 casino properties.
 
“I am pleased to welcome George to the UniFocus sales team, who is based out of Las Vegas,” said Mark Heymann, UniFocus President and CEO. “George is a respected industry veteran in the gaming industry and brings a wealth of knowledge, technical expertise and senior executive-level experience from many well-known corporations. We are confident he will help us leverage our many recent advances of Watson, R.M. LMS and T&A technology to forge new partnerships that will take our growth in this sector to the next level.
 
“Watson, R.M. is the right fit for the gaming and leisure industry and for today’s highly competitive market environment,” continued Heymann. “The built-in automated forecasting and scheduling functionality ensures casino operators that they have the right personnel at the right time and place, so service standards are never compromised; dynamic real-time reporting enables results to be quantified. And from eliminating unauthorized overtime or early punches to paperless employee authorizations, you see cost savings right away.”
 
Developed specifically for the inherent complexity of today’s casino and hospitality organizations, UniFocus’ Watson, R.M. LMS provides a rich repository of information; this enables value-engineering of standards that reflect actual traffic patterns—particularly in regards to table games and restaurant operations. Watson, R.M. LMS incorporates sophisticated industry-specific statistical analysis to project short-term business volumes and optimizes workforce schedules by identifying critical relationships between key business volumes, such as number of covers to be served at any point in time and the necessary staff to meet service standards.
 
The UniFocus Watson, R.M. Time & Attendance system includes a time recording communication clock that enables punch control based on integrated schedules without the need for managers’ overrides. The result is a true paperless solution that incorporates punch corrections and measurement to standards.
 
Additionally, Watson, R.M. Budgeter enables flexible cost assessments in relation to actual business serviced and operating standards, thereby ensuring accurate evaluation of cost performance.

About UniFocus
Based in Dallas, UniFocus serves hospitality, casino and resort operations in the U.S. and overseas. UniFocus offers full-service operational analysis, management and staff training, financial and labor management applications, as well as staff, meeting planner and guest satisfaction measurement programs, along with a unique mystery evaluation system that can link service standard attainment to guest and employee perceptions. The resulting database allows UniFocus to uniquely correlate and benchmark each client’s performance to their particular competitive markets. Enhanced reporting capabilities allow hospitality executives to have a “total picture” overview of their operations, set strategic actions and gain asset value.

UniFocus is a member of the American Resort Development Association (ARDA), a member of the Association of Collegiate Conference and Events Directors-International (ACCED-I), a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, and an allied member of the American Hotel & Lodging Association. For more information, visit www.unifocus.com or call 972-512-5100.

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Contact: 

Michael Adkisson 
 Director of Public Relations 
UniFocus, LP 
Tel: (972) 512-5187 
[email protected]

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Also See: UniFocus Launches Global Online Training Initiative; Self-Paced Learning Environment Utilizes Interactive Real-Life Scenarios / March 2010

UniFocus Expands Global Footprint for Watson, R.M.™; NEW for 2010: Multi-Language Support, Upgraded Schedule Editor / February 2010

UniFocus Forms Strategic Partnership with Circos and gCommerce for Reputation Management; Partnership to Provide One Portal for Social Media Monitoring and Feedback / November 2009

Cap Juluca Selects UniFocus' GUESTScope™; Top-Ranked Caribbean Resort Treats Guests like Royalty: UniFocus' Advanced Survey Analytics Relate Satisfaction to Bottom-Line / August 2009

UniFocus Now on Twitter; Follow Us Today! Twitter Presence Grows Awareness of How Hoteliers are Building Value / August 2009

Penn State Hospitality Services Forms Strategic Alliance with UniFocus; MEETINGScope™ Survey Analytics Help Enhance Service Experience / July 2009

New Castle Hotels & Resorts Expands Partnership with UniFocus for Employee Engagement; Leading Hotel Manager/Developer Selects UniFocus' STAFFScope / July 2009

South Fork Lodge Keeps Guests Flying High; UniFocus GUESTScope Shows What Hooks Customers, World-Class Fly-Fishing Lodge Selects GUESTScope to up Wow Factor / June 2009

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“It’s Time to Dump that Dinosaur!” UniFocus’ Time & Attendance Makes Quantum Leap; Web-based Technology for True Daily Punch Control / June 2009

Real Hotels & Resorts Partners with UniFocus for SERVICEScope® Mystery Evaluations; Evaluations Target Changing Perceptions in Today's Economy; Ensures Service Standards Reflect Highest Perceived Value / May 2009

Waterfront Place Hotel Taps UniFocus for MEETINGScope™ and GUESTScope™; Happier Guests and Meeting Planners Draw Money to the Bottom-Line: UniFocus' Advanced Survey Analytics ups Wow-Factor / April 2009

Bridgeport Conference Center Partners with UniFocus to Grow Meetings Business; MEETINGScope™ Survey Analytics Help Enhance Service Experience / March 2009

Hart Hotels Makes Smart Investment with UniFocus’ GUESTScope™; Watkins Glen Harbor Hotel Deploys UniFocus’ Advanced Feedback System / March 2009

Crowne Plaza Houston-Reliant Park Invests in 'Smart' Labor Management System from UniFocus; Smart System Automatically Synchronizes Labor Schedules with Demand / February 2009

Heathman Hotel Partners with UniFocus to Upgrade the Guest and Meeting Planner Experience; Four Diamond Hotel Invests in Survey Analytics-Mystery Evaluation System / February 2009

InterContinental Hotels & Resorts Partners with UniFocus to Enhance Meetings Satisfaction Worldwide; UniFocus’ MEETINGScope™ New Global Brand Standard / January 2009

Best Western International Partners with UniFocus for Member Feedback to Enhance Service; UniFocus’ Feedback Methodology and Analytics Yield Better Intelligence / January 2009

Schweitzer Mountain Resort Taps UniFocus for Employee Engagement Initiative; Favorite Ski Resort for Pacific Northwest Selects UniFocus’ STAFFScope™ / December 2008

Setai San Diego Partners with UniFocus to up ‘Wow’ Factor; UniFocus Business Intelligence Brings Together All Survey Analytics / December 2008

Legendary Stoneleigh Hotel & Spa Selects UniFocus’ GUESTScope™; GUESTScope™ Enables Personalized Responses to Guest Feedback / September 2008

Kicking Horse Mountain Resort Partners with UniFocus for Guest Feedback; Canada’s Newest All Season Mountain Resort Selects GUESTScope™ / September 2008

Dallas CVB and UniFocus Expand Partnership; “Big D” Convention-Visitor Bureau Targets “WOW” Factor with SERVICEScope® / August 2008

New Castle Hotels & Resorts Launches GUESTScope™ Satisfaction Survey in All Independent Properties / August 2008

Thayer Lodging Partners with UniFocus for Higher Return; SERVICEScope® Ensures Perception Matches Dazzling Experience / July 2008

Millennium Hotels and Resorts Partners with UniFocus for Employee Engagement Initiative; UniFocus New Standard for Employee, Guest and Meeting Planner Feedback / July 2008

Halekulani Selects UniFocus Watson R.M. Budgeter and Labor Management System / June 2008

UniFocus Adds Key Executives for Next Growth Phase; Richard Haschke, Robin Rankin Join UniFocus / June 2008

Noble House Hotels & Resorts Taps UniFocus for New Resource Management System / June 2008

Dolce International Holdings, Inc. Taps UniFocus for New Budgeting System / June 2008

UniFocus’ Time & Attendance™ First to Seamlessly Integrate with “Smart” Labor Management System; Smart Workforce Management / June 2008

Troon Golf Partners with UniFocus to Re-Engage Staff; International Golf Management Company Launches Employee Engagement Initiative with STAFFScope® / May 2008

BestCities Global Alliance Taps UniFocus Expertise to Improve Operations; International CVB Organization Implements MEETINGScope™ to Increase Customer Satisfaction / April 2008

UniFocus’ STAFFScope® Endorsed by Dallas CVB: “Tremendous Value” ‘Big D’ Convention-Visitor Bureau Sees “Dramatic Increase in Employee Satisfaction” / April 2008

Prism Hotels & Resorts Rates UniFocus Second to None; STAFFScope® Evaluation Gets Crystal Clear Results / March 2008

Sanctuary on Camelback Mountain Sets Standard with UniFocus' Employee Feedback Solution; Top U.S. Resort Raises Bar with Web-based STAFFScope® / March 2008

Millennium Hotels and Resorts Selects UniFocus' MEETINGScope™; UniFocus' MEETINGScope is New Feedback Standard for All Millennium Hotel Properties in the United States / January 2008

UniFocus Client Improves Guest Satisfaction by 20%; Lions Gate Hotel and Other Independents Report Success with UniFocus' GUESTScope® 360-Degree Feedback Solution / January 2008

Fairmont Hotels & Resorts Taps UniFocus for New Labor Management System / December 2007

Gemstone Chooses UniFocus Programs to Enhance Employee, Guest Satisfaction; Luxury asset management company now using GUESTScope® and STAFFScope® to provide positive reinforcement for staff and guests while building retention/ October 2007

UniFocus to Unveil Mystery Shopping Evaluation Tool - SERVICEScope®; Susan Perrin to head new on-site service evaluation process providing actionable information with links to Guest and Employee Satisfaction / September 2007

Web-Based Time & Attendance Solution Now Available Through UniFocus; Web-based solution performs rich management reporting, advanced administrative functions and job costing capabilities to streamline payroll operations / September 2007

UniFocus to Showcase Labor Management and Business Intelligence Applications at HITEC; Greater intelligence means better marketplace positioning; Performance-management company to unveil new upgrades to coveted solutions / June 2007

Fairmont Scottsdale Princess Selects UniFocus’ Watson, R. M. ™ Financial Management Applications / May 2007

Hotel del Coronado Selects UniFocus’ Watson, R. M.™ Labor and Budgeter Financial Management Applications / March 2007

Coastal Hotel Group Selects UniFocus’ Watson, R.M. ™ Financial Management Applications; Alliance Rivals Business Intelligence at Major Hotel Brands / March 2007
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