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Lakitira Hotels Group Signs Franchise Agreement with
Hilton's Doubletree Brand for its Just Opened
Resort on Kos Island in Greece


 
ATHENS –  7 January 2010 – Hilton Worldwide has announced the signing of a franchise license agreement with AKTI HELONA S.A. to operate a Doubletree by Hilton Resort on the island of Kos in Greece. Scheduled to open in May 2010, the Doubletree by Hilton Resort, Kos – Helona will be Hilton Worldwide’s second property in Greece and the country’s first Doubletree by Hilton, marking further growth of this upscale, full-service brand across Europe.  Hilton Worldwide currently operates one hotel in Greece, the Hilton Athens in the capital’s city centre. 

Welcoming today’s announcement, Patrick Fitzgibbon, Hilton Worldwide’s senior vice president, development - Europe & Africa, said: “Hilton Worldwide is continuing its exciting rollout of its portfolio of brands across Europe and we are delighted to announce the opening of the first Doubletree by Hilton in Greece. The country has a strong tourism infrastructure and Kos is the second most popular destination in the Dodecanese Archipelago. With the hotel market in Greece dominated by independently run hotels and domestic chains, we believe there are wonderful growth opportunities for all our brands throughout the country.”


Doubletree by Hilton Resort, Kos – Helona

Doubletree by Hilton Resort, Kos – Helona is on the south-eastern coast line of Kos Island. The hotel, which originally opened as an independent hotel in June 2009, will offer 238 rooms including 15 suites and three villas, two restaurants and bars, a spa and fitness area, a private beach as well as 800 square metres of meeting space, including a room able to accommodate up to 700 people. 

“All of us at the Lakitira Hotels Group are delighted that our brand new resort hotel in Kos - the Helona Resort - today joins Hilton Worldwide to become the first Doubletree by Hilton Resort in Greece,” commented N.J. Andriopoulos, President of Lakitira Hotels and shareholder of AKTI HELONA, the management company for the resort. “With such a high standard for operations, stunning construction and distinguished design, we always wanted our hotel to be part of a major international hotel chain so we could offer our guests the best services and facilities possible.  Our cooperation with Hilton Worldwide, the global leader in hospitality, will without doubt result in a significant upgrade for the island of Kos as a destination and we are proud that this upgrade is the outcome of our efforts and hard work.”

Doubletree by Hilton is an upscale full-service brand that has seen remarkable growth since its first introduction in Europe in spring 2008. Ten properties are now open across Europe in the UK, Italy and Slovakia, with development projects confirmed in Russia and Romania.

Rob Palleschi, global head for Doubletree Hotels, commented: “We are thrilled to announce the opening of our first Doubletree by Hilton in Greece. Kos Island is a stunning destination attracting leisure and business guests alike and the hotel is in a superb location, offering excellent facilities. This latest announcement represents a new chapter in our European expansion and will open new opportunities for owners to invest with Hilton Worldwide and Doubletree by Hilton.”

About Doubletree by Hilton Hotels
With a growing collection of contemporary, upscale accommodations in more than 200 gateway cities, metropolitan areas and vacation destinations worldwide, Doubletree by Hilton hotels and resorts are distinctively designed properties that provide true comfort to today’s business and leisure travelers.  From the millions of delighted hotel guests who are welcomed with the brand’s legendary, warm chocolate chip cookies at check-in to the advantages of the award-winning Hilton HHonors® guest reward programme, each Doubletree guest receives a satisfying stay wherever their travels take them. For more information on Doubletree by Hilton, please visit www.doubletree.com. 
 

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Contact: 

Thomas Wingham
Director – Brand Public Relations, Doubletree Hotels (USA)
+1 703 883 5315 (USA) 
Email: thomas.wingham@hilton.com
www.doubletree.com

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Also See: Hotel Brands on the Increase in Greece; Findings of the 2009 Greek Hotel Branding Report / Dr Dimitris Koutoulas / June 2009
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