Web Cast – Revenue Management & Social Networks / Carol Verret / February 2010

Carol Verret Consulting
and Training
Consulting
Training Seminars

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Web Cast – Revenue Management
& Social Networks

February 16, 2010 - There has been a great deal of focus on social networks and the sales process but not so much on social networks and the revenue management function. In fact, social networks are a tool that revenue managers must learn to use to use as an integral part of the RM process.

“Social networks provide opportunities for revenue managers in every aspect of the revenue management process,” says Carol Verret. “It’s not just about Twitter and pushing out ‘travel deals’ anymore.”

Click Here to Register

Social Networks and Market Intelligence. It is no longer sufficient to look only at competitive rate reports; there are rates and deals being promoted on social networks that don’t appear on rate reports or OTA offerings. How to use the info on the competitions’ social network pages to get a clearer picture of what’s up at the comp set.
Which Networks for Which Market Segments. What to push out on which networks -- it’s not one size fits all! Using social networks to selectively promote various market segments and how you can receive analytics for the success of your promotions.
Monitoring Tools. Social networks can be difficult to stay on top of – links to cool new tools to assist you in staying up on the competition as well as allowing you to post across multiple networks. The key to successful integration of social networks into revenue management processes is ease of use.
Social Networks and Reviews. It’s not just about Trip Advisor anymore – social networks facilitate instant reviews from consumers that they share with their friends and network contacts. Using positive reviews to enhance your presence on social networks and turning negative reviewers into ‘fans’!

At the end of this web cast Revenue Managers, Directors of Sales and General Managers will have a better understanding of how social networks impact the revenue management function and will have received tools to integrate social networks into RM processes.

The web cast will take place on February 26th at 1:00pm EST, noon CDT, 11:00am MDT and 10:00am PDT. The fee is $109 for a single connection and $99 for two or more connections from the same company. To register click here. All participants will receive the recording of this program. Click here to Register.

Carol Verret And Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on www.carolverret.com. To contact Carol send her an email at carol@carolverret.com or she can be reached by cell phone (303) 618-4065. Visit www.hotelsalesblog.com.

**Contact:**
Carol Verret, Consulting and Training Carol Verret 5910 S. University #C-18, PMB 374 Greenwood Village, CO 80121 Telephone: (303) 618-4065 carol@carolverret.com Web Site: http://www.carolverret.com/ Email: carol@carolverret.com

Also See:	The Reset Button --- Innovation for Hotel Sales in 2010! / Carol Verret / February 2010
	4 Changes in Consumer Behavior & The Revenue Opportunities for Hotels / Carol Verret / January 2010
	Recession Lessons: What Will Drive Hotel Sales & Revenue Management in 2010 / December 2009
	4 Post Recession Shifts in the Hotel Sales Environment; What You Need to Know for Success in 2010 / Carol Verret
	The 20% Solution to Increased Market Share and Revenue / Carol Verret / October 2009
	Managing Revenue by Market Segment – The Recovery Challenge for Sales and Revenue Managers / Carol Verret / September 2009
	The Mindset of the 2010 Business Plan – Survival Mode or Recovery Mode? / Carol Verret / August 2009
	The New 'Tipping Points' in the Planners Decision Process - You May be Surprised! / Carol Verret / June 2009
	The New Normal – What Does the New Normal Look Like for Hotel Sales and Revenue Management / Carol Verret / May 2009
	The New Hotel Sales and Revenue Management Metrics - This Could save Your Job! / Carol Verret / April 2009
	Back to Hotel Sales Basics: The Basics Have Changed Big Time! / Carol verret / March 2009
	Stimulate Hotel Revenue -- The Economic Stimulus Package Opportunities / Carol Verret / February 2009
	2009 The Game Changer for Innovation in Hotel Sales Processes / Carol Verret / January 2009
	Contrarian Strategies for Hotel Sales Departments to Thrive in an Economic Downturn / Carol Verret / December 2008
	‘Selling Into’ a Bad Economy – Overcoming Fear and Stealing Share / Carol Verret / October 2008
	Habits of Highly Successful Hotel Sales People – Accelerated Sense of Urgency/ Carol Verret / September 2008
	The Challenges and Opportunities for Independent and Boutique Hotels in a Difficult Economy / Carol Verret / August 2008
	The Science of Hotel Sales* – The Benchmarking Imperative for Success in a Difficult Economy / Carol Verret / July 2008
	Marketing & Revenue Management Plan 2009 - Succeeding in a Difficult Year / Carol Verret / July 2008
	Tactics to Drive Business in a ‘Not So Hot’ Summer / Carol Verret / May 2008
	All Marketers Are Liars - Web 2.0 Strategies for Hotel Sales and Marketing / Carol Verret / April 2008
	Contingency Hotel Revenue Management Strategies 'I Will not Cut Prices'/ Carol Verret / March 2008
	The Contingency Hotel Sales and Marketing Plan - Hope for the Best, Plan for the Worst / Carol Verret / February 2008
	Change is the Buzz – Rebooting Hotel Sales Activity at the Property Level / Carol Verret / January 2008
	Habits of Highly Successful Revenue Managers Ramped Up for 2008 / Carol Verret / November 2007
	Five Tips to Improving Hotel Customer Service with User Generated Reviews / Carol Verret / October 2007
	Habits of Highly Successful Hotel Sales People – A Seismic Shift in 2008! / Carol Verret / September 2007
	GMs – How User Generated Review Sites Can Make you a Better Manager! / Carol Verret / September 2007
	Web 2.0 and Hotel Sales Strategies for '08; What Are Your Clients Saying About You? / Carol Verret / August 2007
	“It’s not the big that eat the small, it’s the fast that eat the slow” -- Five Revenue Management Tactics for Independent Hotels / Carol Verett / June 2007
	Developing New Hotel Business Using Client DNA / Carol Verret / May 2007
	The Jigsaw Puzzle – The Fit of the Revenue Management and Internet Group Sales Pieces / Carol Verret / April 2007
	Client DNA - The Gold Standard for New Business Development / Carol Verret / March 2007
	The 'I Hate Cold Calls' Web Cast - The New Paradigm of Sales! / Carol Verret / February 2007
	Hate Cold Calls? - Discover the New Paradigm of Hotel Sales / Carol Verret / January 2007
	Issues in Hotel Sales Training - Metics for Success / Carol Verret / December 2006
	Is the Party Over?; The Challenge of Decreasing Hotel Room Demand / Carol Verret / October 2006
	The Habits of Highly Successful Hotel Sales People Ramp Up for 2006! / Carol Verret / September 2006
	Identifying the WIIFM Factor – The Essential of Hotel Sales Success / Carol Verret / August 2006
	Revenue Management for Hotel GMs – What You Don’t Know Can Jump Up and Bite You!/ Carol Verret / July 2006
	Feeding the Revenue Elephant; Hotel Revenue Management / Summer 2006
	The "Tipping Point" - Identifying the Touch Points in Hotel Sales / Carol Verret / May 2006
	The "Tipping Point" - Touch Points Make a Difference in Customer Service Training / Carol Verret / April 2006
	Selling Up! Taking Group Room Revenue to a New Level / Carol Verret / February 2006
	Revenue Management 2006; The Risks and Rewards / Carol Verret /January 2006
	Revenue Management and Group Sales - The Partnership Not the Disconnect / Carol Verret / November 2005
	Habits of Highly Successful Hotel Sales People / Carol Verret / September 2005
	Triple Witching Hour - The Marketing Plan, Revenue Management Strategy and RFPs for '06 / Carol Verret / August 2005
	"Smile" is a Learned Behavior - Creating a Culture of Customer Service / Carol Verret / July 2005
	Revenue Management Systems -- Considerations for Evaluation / Carol Verret / June 2005
	Disconnect -- Aligning the Revenue Management and Sales Strategies / Carol Verret / May 2005
	Independent Hotels & Resorts; Ride the Wave or Float with the Tide? / Carol Verret / March 2005
	Hospitality Sales Training Companies Reach Across the Competitive Playing Field to Combine Live Seminar Expertise with the Convenience of the Internet / Carol Verret / January 2005
	Revenue Management - The Challenge for Hotel Sales / Carol Verret / January 2005
	Hotel Sales Departments -- Issues in Processes and Functionality / Carol Verret / November 2004
	The GM'S Role in Revenue Management / Carol Verret / October 2004
	Transforming the Hotel Sales Organization; Alignment with the New Realities of Sales / Carol Verret / August 2004
	The Revenue Management Strategy - The Pre-Plan Marketing Plan / Carol Verret / July 2004
	Hotel Revenue Management this Summer - a Game of Skill, Art and Most of All Nerves / Carol Verett / May 2004
	What Do Meeting Planners Want? Hotel Sales Managers Want to Know! / Carol Verret / May 2004
	Revenue Management -- The Integration of Revenue Drivers / Carol Verret / March 2004
	CYBER SALES -- Hotel Sales in an Internet World is the New Reality / Carol Verret / February 2004
	The New Realities of Hotel Sales - Focus on Revenue Generation / Carol Verret / January 2004
	Hotel Sales -- Innovation in the Face of Limitations / Carol Verret / November 2003
	The Good News & the Bad News; Improving Economy = New Hotel Development / Carol Verret / October 2003
	Leadership - General Managers Managing the Sales Process / Carol Verret / October 2003
	When the Crystal Ball is Cloudy; Marketing Plans for 2004 / Carol Verret / July 2003
	Partnership of Sales and Technology; Using Tech Tools to "Sell" the Hotels / Carol Verret / July 2003
	Back to the Basics? The Basics of Hotel Sales Have Changed! / May 2003
	Creating Sales "HUNTERS": The Skill Sets Required in the New Hotel Sales Environment / April 2003
	Heightened Security Requires New Strategies in Hotels Sales / Carol Verret Consulting and Training / Mar 2003
	Revenue Recovery - Building The ‘A’ Team in Sales / Carol Verret / January 2003
	Contingency Marketing Plan – War In Iraq! / Carol Verret / November 2002
	Playing the Rate Game - Positioning -- Positioning -- Positioning! / Carol Verret / October 2002
	The Rate Game - Playing to Win / Carol Verret / October 2002
	The Challenge of Marketing Independent Boutique Hotels / Carol Verett / August 2002
	Hotel Sales in a Limited Service Environment - The Rules Have Changed / Carol Verett / August 2002
	The General Manager’s Role in Sales -Chief Marketing Officer of the Hotel / Carol Verret / April 2002
	100% Market Share Penetration is Not Good Enough / Carol Verett / January 2002
	The Key to REVPAR Recovery – New Business Development / Carol Verett / December 2001
	Trash the 2002 Marketing Plan - And Just Start Over / Carol Verett / September 2001
	How to Use Consultants Effectively – A View From the Other Side / Carol Verret / August 2001
	How Soft Is Your Hotel's Economic Landing? / Carol Verret / Aprl 2001
	The ‘Value Proposition’: Marketing Yourself to Prospective Employees / Carol Verret / January 2001
	Generation Y: Motivating and Training a New Generation of Employees / Carol Verret / November 2000
	Why Customer Service Seminars Don't Work / Carol Verret / October 2000
	Creating a Culture of Customer Service / Carol Verret Consulting and Training / Sept 2000
	FAT, DUMB AND HAPPY – The Seasonal Boom and Bust Cycle / Carol Verret / August 2000
	Surf's Up - Ride the Wave or Miss the Boat -The Effective Use of Technology in Hotel Sales / Carol Verret / July 2000
	Measuring Effectiveness of Hotel Sales Departments / Carol Verret / June 2000
	Hotel Sales Training - The Need for Immediate Results / Carol Verret/ May 2000

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