WEST HOLLYWOOD, Calif.  (February 11, 2010) – Andaz West Hollywood, the sleek reinvention of the former Hyatt on Sunset Strip, has named Melvin Guerrieri its new director of sales and marketing.

In his new position, Guerrieri will direct sales and marketing programs – including advertising, online outreach and sales strategies – for Andaz WeHo, the first North American addition to Hyatt’s new collection of luxury boutique hotels.

“Melvin has an impressive background in rebranding and relaunching Hyatt properties, and his experience will be key as we continue to reposition our property and market the Andaz brand,” said Michel Morauw, general manager of Andaz WeHo, a 14-story, 238-room property that opened in January of 2009. “We are very pleased to have him join our team.”

Guerrieri was most recently the associate director of sales for the 429-room Hyatt Regency Mission Bay Spa & Marina in San Diego, where he helped rebrand the property following a $65 million renovation.

Prior to that, he was a senior sales manager for the Hyatt Regency Century Plaza, a 726-room property in Los Angeles, assisting in repositioning the property following its conversion from the Westin to the Hyatt brand. He was also a sales manager with Park Hyatt San Francisco (now Le Meridien).

A native of Pittsburgh, Pennsylvania, Guerrieri received a Bachelor of Arts degree in Hotel, Restaurant and Institutional Management from Mercyhurst College.

About Andaz West Hollywood
Opened in January 2009, Andaz West Hollywood features a sophisticated, modern design inspired by the sexy vibe of the Sunset Strip, the glamour of the Hollywood Hills and a renegade rock-and-roll past; RH Restaurant & Bar with authentic Southwest French cuisine from Michelin-starred Chef Sebastien Archambault; a 3,600-square-foot rooftop Sundeck and heated pool with views of the Los Angeles skyline from downtown L.A. to the beaches; and over 9,000 square feet of flexible meeting and event space.
For hotel reservations and information, please call (323) 785-6090 or visit online at www.andaz.com.

About Andaz
Global in scale while local in perspective, Andaz delivers an innovative hospitality experience blending personal preferences with attentive and uncomplicated service. This unique collection of hotels reflects the personality of each locale, and is dedicated to creating natural and vibrant living spaces where travelers can indulge in their own personal sense of comfort and style. The first property, Andaz Liverpool Street, launched in London, in November 2007. The first North American Andaz, Andaz West Hollywood, opened in January 2009 and both Andaz Wall Street and Andaz San Diego opened earlier this year. Also scheduled: Andaz Fifth Avenue (Spring 2010); and Andaz Austin (Autumn 2010). For more information, log on to www.andaz.com.