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Distrikt Hotel, an Ascend Collection Opens in Midtown Manhattan
with Design Inspired by the City of New York



February 1, 2010 (New York, NY) – Today marks the Grand Opening of the Distrikt Hotel in Manhattan, embracing the look and spirit of the borough's many “distrikts” with neighborhood-themed floors from the Financial District to Harlem. Whether checking into the “Soho” on floor 12 or “Chelsea” on floor 20, guests will be assured of the same outstanding service, convenient location, and distinctive New York style. The sleek, skyscraper hotel is also home to Collage restaurant, celebrating New York foodie favorites paired with local beers.

The soul of Distrikt Hotel lies in its full-on celebration of Manhattan.
OTTE Architecture, the New York-based firm that designed the hotel, tapped artist Chris Rubino to put local style on full display with giant, back-lit collages of iconic neighborhood scenes on each floor. The collages were composed from over 10,000 photographs distilling the essence and style of Chelsea, The Village, Midtown West, Midtown East, Central Park, Soho, the Lower East Side, Tribeca, Harlem and the Financial District. The New York-centric design theme continues in the hotel lobby, where an 11-foot green “living wall” representing Central Park, an installation inspired by Manhattan’s grid, and a subway themed elevator bank illustrate the city’s most renowned features.

Located at 342 West 40th Street between 8th and 9th Avenues in Midtown Manhattan, the Distrikt Hotel offers 155 guestrooms with tech-savvy amenities including free wireless internet, flat-screen TVs and iHome docking stations, complemented with plush Frette bedding and robes as well as ECRU New York bath amenities. Upper floors feature unobstructed views of the city, the Hudson River or both. The hotel is just steps from Times Square, the Fashion District, and the myriad sights, sounds and scenes that make its home the greatest city in the world.

Collage is a stylish and contemporary dining venue offering New York-inspired cuisine for guests with an appetite after combing the city’s streets. The menu is created from freshest ingredients procured from local purveyors. And in a city that takes drinking seriously, Collage’s enticing beverage selection features an assortment of local microbrews and soft beverages as well as a stunning array of signature cocktails.

Keep in touch with what's happening at the Distrikt Hotel and get the most up-to-the-minute news on deals, events, and offerings on the Distrikt’s Twitter feed: www.twitter.com/distrikthotel or become a Fan on Facebook.

For reservations or more information on the hotel’s Grand Opening, please call (646) 831-6780 or visit www.distrikthotel.com .

Set in the heart of Midtown Manhattan, Distrikt Hotel sets a new pace for boutique hospitality with outstanding service and contemporary design, inspired by the city of New York. The sleek, skyscraper hotel has 32 neighborhood-themed floors ranging from the Financial District to Harlem with giant, back-lit collages with iconic images from each “distrikt” throughout the hotel. 155 guest rooms are arrayed with amenities including flat-screen TVs, iHome docking stations, and Frette linens. A green “living wall” representing Central Park, an installation inspired by Manhattan’s grid, and a subway map-themed elevator bank in the lobby complete the theme. The lobby is also home to Collage café, featuring local products and favorite New York dishes with locally brewed beers. For more information or to make reservations, visit www.distrikthotel.com or call (646) 831-6780.

About Ascend Collection
Distrikt Hotel is a member of the elite Ascend Collection, an upscale network of Historic, Boutique and Unique hotels across the U.S. and Caribbean providing guests with access to Choice Privileges, the award-winning rewards program. Ascend Collection made its debut the end of 2008 and now has 30 hotels nationwide. For more information visit http://www.ascendcollection.com
or call 877-424-6423 for reservations.

 
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Contact:

Meg Nesterov
Hawkins International PR
 (212) 255-6541
Meg@hawkpr.com

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