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CARINO Hotels and Resorts Worldwide Announces
Royal Park Hotel Adopts GDS Chain Code

Four-Star Property Selected New Code “UN” as part of Luxury Collection



NEW YORK CITY– February 10, 2010 - Royal Park Hotel, a four-star, Detroit hotel that evokes the feeling of the fine country manor homes of England, announced it has adopted CARINO Hotels and Resorts Worldwide’s Global Distribution System (GDS) code “UN”. CARINO Hotels and Resorts Worldwide, a sales and customer information company dedicated to assisting luxury hotels, launched the GDS code so that participating members will now be able to see and track directly the measurable results that the organization delivers.
 
“We are so excited about the wonderful prospects for our members with the GDS chain code,” said Joe Carino, president, CARINO Hotels and Resorts Worldwide. “We look forward to assisting Royal Park Hotel as well as the rest of our member properties, as a “one-stop” shop offering revenue and reservations support as well.”

Not only does the GDS chain code “UN” provide the ability for members to track the source of all reservations, it also opens up new opportunities for exposure and promotion of the properties. Seamless connectivity allows members to enter their data once and feed it across multiple channels, providing maximum exposure to more customers.  The GDS chain code feeds information to major travel agency systems including Sabre, Amadeus/Apollo/Gallileo, and Worldspan that connect directly to more than 600,000 travel agencies worldwide. In turn, these systems power consumer travel websites such as Orbitz, Travelocity and Expedia, among others.   Thus, the GDS code also allow CARINO Hotels and Resorts Worldwide members to reach both businesses and consumers concurrently for the very first time ever since the organization’s inception.

“We are very energized by the opportunity to partner with CARINO Hotels and Resorts Worldwide. Their GDS code will allow us access to markets that have been untapped.” said Susan Keels, Director of Sales and Marketing for Royal Park Hotel. “Our hotel offers relaxed elegance with exquisite amenities and appointments, but most importantly it offers our guest a tremendous value during this difficult economic downturn. We know that CARINO will introduce our hotel to both the domestic and international traveler as a ‘can’t miss’ proposition. This partnership will maximize our exposure throughout the world and create new opportunities for future guests and clients.”
 
CARINO Hotels and Resorts Worldwide uses SynXis as its central reservation system provider. Through the partnership, consumers can book reservations at member hotels from CARINO’s branded website, or from the hotels’ own websites.

In addition to the GDS chain code, CARINO Hotels and Resorts Worldwide launched www.carinohotels.com, as well as a new 800 number and call center services for member properties. CARINO Hotels and Resorts Worldwide also recently changed its name from CARINO Collection in order to reflect a more global focus, and has re-branded the organization.

The Royal Park Hotel is located 30 minutes north of Detroit, MI. The AAA four-diamond hotel is within walking distance from downtown Rochester. Featuring 143 uniquely designed guest rooms and suites; relaxed and understated elegance is the specialty of the house. With event space accommodating up to 1,200 guests, the Royal Park Hotel is the ideal setting for corporate meetings, romantic weddings, intimate receptions and gatherings with family and friends. For more information, visit www.carinohotels.com.

CARINO Hotels and Resorts Worldwide is the only hotel sales company that provides a centralized customer database, RFP tools and sales and marketing support for luxury hotels & resorts worldwide. With offices in New York and London, Chicago and Los Angeles, CARINO Hotels and Resorts Worldwide is a full service sales and customer information company, dedicated to assisting luxury hotels with the global sales process. At the heart of CARINO’s suite of services is SalesConnect 2.0TM, a web-based database of corporate, leisure and group account information.  For more information on CARINO Hotels and Resorts Worldwide, please visit the website at www.carinohotels.com or call (212) 808-6590.

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Contact:

Tammy Petersen 
CARINO Hotels & Resorts Worldwide 
312-988-4811 
tammy@lmpinternational.com
 

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Also See: CARINO Hotels and Resorts Worldwide Celebrates Successes, Announces Plans for 2010 at 8th Annual Global Conference; Brand Standards at luxury hotel group scheduled for implementation in Q1, 2010 / January 2010
CARINO Hotels and Resorts Worldwide Announces Royal Park Hotel to Adopt New GDS Chain Code; Four-Star Property to Take New Code UN as part of Luxury Hotel Group's Effort to Track Sources of All Reservations, Provide Maximum Exposure for Properties / November 2009
CARINO Hotels and Resorts Worldwide Announces The Postcard Inn on the Beach to Adopt New GDS Chain Code; St. Petersburg, Florida Hotel to Take New Code UN as part of Luxury Hotel Group's Effort to Track Sources of All Reservations, Provide Maximum Exposure for Properties / October 2009
CARINO Hotels and Resorts Worldwide Announces Realignment; Under direction of its Executive Committee and Advisory Board, Luxury Hotel Group Plans New Initiatives / October 2009
CARINO Hotels and Resorts Worldwide Announces Hotel Berlin, Berlin to Adopt New GDS Chain Code; Four-Star Property to Take New Code UN as part of Luxury Hotel Group s Effort to Track Sources of All Reservations, Provide Maximum Exposure for Properties / August 2009
CARINO Hotels and Resorts Worldwide Announces Amalfi Hotel Chicago to Adopt New GDS Chain Code; Chicago Boutique Hotel to Take New Code UN as part of Luxury Hotel Group's Effort to Track Sources of All Reservations, Provide Maximum Exposure for Properties / August 2009
CARINO Hotels and Resorts Worldwide Announces Beechwood Hotel to Adopt New GDS Chain Code; Worcester, MA Boutique Hotel to Take New Code UN as part of Luxury Hotel Group's Effort to Track Sources of All Reservations, Provide Maximum Exposure for Properties / June 2009
Carino Hotels and Resorts Worldwide Announces Launch of New website, www.CarinoHotels.com ; Luxury Hotel Group's New Site Showcases Member Hotels with Streamlined Design, Consumer Booking Capability and Unique Marketing & Advertising Opportunities / May 2009
Carino Hotels and Resorts Worldwide Announces The Stoneleigh Hotel & Spa to Adopt New GDS Chain Code; Dallas Hotel to Take New Code UN as part of Luxury Hotel Group's Effort to Track Sources of All Reservations, Provide Maximum Exposure for Properties / May 2009
Carino Hotels & Resorts Announces Sorrento Hotel First Member to Take New UN GDS Chain Code; Seattle Hotel First to Take New Code UN as part of Luxury Hotel Group's Effort to Track Sources of All Reservations, Provide Maximum Exposure for Properties / April 2009
Carino Hotels & Resorts Worldwide Announces Colleen McCollum Named to Irish Echo’s “Top 40 under 40” / February 2009
Carino Hotels & Resorts Worldwide Celebrates Successes, Announces Plans for 2009 at 7th Annual Global Conference; Exciting Growth Initiatives at Luxury Hotel Group include Addition of GDS code for Members, Organization's Re-branding, Senior Staff Additions / February 2009
CARINO Hotels & Resorts Announces Appointment of Director, Sales & Development for Europe, Middle East and Africa Regions; Luxury Hotel Group Welcomes Jan Jacobsen to CARINO Hotels & Resorts / January 2009
CARINO Collection Announces Companywide Name Change, Repositioning and New Brand Identity; Luxury Hotel Group Makes Changes As Part of New Key Growth Initiatives for 2009 / December 2008
CARINO Collection Announces Companywide Name Change, Repositioning and New Brand Identity; Luxury Hotel Group Makes Changes As Part of New Key Growth Initiatives for 2009 / December 2008
CARINO Collection Announces New Senior Staff Appointments; Luxury Hotel Group Adds Key Executive-Level Positions to Spearhead New Initiatives in Sales, Marketing and Reservations / December 2008
Carino Collection Continues Growth in 2008 Adding Fifteen New Members Across the Globe / October 2008
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