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VFM Leonardo Chosen by Carlson Hotels Worldwide to
Distribute Images and as Primary Distributor of Rich Media

Largest distributor of visual content for hotels worldwide expands relationship with Carlson to
enhance visual presentation of its hotels on Carlson brand websites and thousands
of websites used by travelers to research hotels online.

Toronto, ON & Minneapolis, MN -- October 27, 2009 -- VFM Leonardo, leader in online visual content distribution for hotels, today announced that Carlson Hotels Worldwide has adopted the VScape® Digital Asset Management System. Carlson, a leading global hotel company that includes more than 1,050 locations in 76 countries, will use the Enterprise edition of VScape to distribute still images to the VNetwork™ for all of their branded hotels; Regent® Hotels & Resorts; Radisson® Hotels & Resorts; Park Plaza® Hotels & Resorts; Country Inns & Suites By CarlsonSM and Park Inn® and has designated VFM Leonardo as its distributor of rich media.
 
VFM Leonardo will create and host customized, fully-branded multimedia viewers for each of Carlson’s hotel brands for display on their websites. When consumers view rich media content on any of Carlson Hotels sites, it will be displayed within the customized viewer. The content in the multimedia viewers will be managed in VScape.
 
Also using the VScape platform, Carlson will deliver their hotel images to thousands of electronic channels and websites in the VNetwork in the formats and delivery methods required. The VNetwork is the largest online visual content distribution network for the travel industry and includes all four GDSs as well as Pegasus and thousands of third-party websites and channels including Travelocity, Orbitz, Priceline, TripAdvisor and more, as such; Carlson's hotel images will be available on the broadest number and variety of relevant sites to provide travel shoppers with a consistent collection of hotel visual content.
 
“Carlson Hotels believes that visual content is essential to the customer experience. Today customers want a visual to better identify with  the product . Carlson Hotels is focused on ensuring that our visual content is always fresh and relevant,” said Christine Brosnahan, vice president Distribution and Reservation Services, Carlson Hotels Worldwide. “VFM Leonardo will assist our hotels in achieving this goal.”
 
Carlson Hotels has also selected and endorses VFM Leonardo as their preferred distributor of rich media. Individual properties under the Carlson brand flags may choose to distribute their hotel's rich media using VFM Leonardo's VBrochure Online Merchandising System which integrates seamlessly with VScape.
 
“We’re delighted to extend our relationship with a large hotel chain to enhance the visual presentations of their hotels online,” states Paolo Boni, president & CEO, VFM Leonardo. “In this digital age, consumers are shopping online for hotels on multiple websites and are looking for those hotels that stand out and communicate their experiences in inspiring ways –through visuals. We believe that Carlson will see increased distribution efficiency and online exposure of their hotels’ visual content that will be integral to their increased revenue potential.”
 
About Carlson Hotels

Carlson Hotels Worldwide is a leading global hotel company with more than 1,050 locations in 76 countries.  Its brands include: Regent® Hotels & Resorts, Radisson® Hotels & Resorts, Park Plaza® Hotels & Resorts, Country Inns & Suites By CarlsonSM and Park Inn® . Carlson Hotels Worldwide is part of Carlson, a global travel, marketing and hospitality company.

About VFM Leonardo

VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at www.twitter.com/VFMLeonardo.

Contact:

VFM Leonardo Inc.
Julie Vieth
Communications Specialist
www.vfmleonardo.com
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572
press@vfmleonardo.com


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