Hotel Online
News for the Hospitality Executive

 

Five-star Abu Dhabi Hotel Increases Middle East Market Share
Through Partnership with TIG Global


TIG Global Launches New Website and Online Marketing Plan for Vision Hotel Apartments Deluxe

Chevy Chase, MD – October  8, 2009 – Vision Hotel Apartments Deluxe, a five-star residence-style living hotel located in the heart of Abu Dhabi, recently launched a new website (www.visionhotel.net) and strategic online marketing plan to combat the decline in international travel and capture new customers interested in long-term accommodations.  TIG Global , the leading online marketing company for hospitality and travel, built the new website and runs the multi-pronged marketing program that has so far increased website traffic by 47% in the first month and visits to the reservations page by 22%.
 
In order to compete against the fierce lodging competition in the Middle East, Vision Hotel Apartments Deluxe required a new, conversion focused website that performed better in the search engines and attracted an array of international business and leisure travelers looking for a luxurious, extended stay hotel with a wide range of amenities.  TIG Global designed the new Vision Hotel Apartments Deluxe website with an emphasis on strong calls to action touting special rates and packages strategically placed throughout the site to encourage visitors to book online.  The site also features vivid imagery to engage potential customers and give them a true feel for what it is like to stay at the Hotel.  In addition, TIG Global incorporated the unique ability to “Send a Postcard” directly from the homepage of the website.  This viral tool allows visitors to send picturesque e-postcards along with a message to their family and friends about their extended stay or upcoming visit to the Vision Hotel Apartments.  Finally, TIG Global optimized the entire website, including copy and tags, to maximize search engine visibility worldwide.  In the near future, an Arabic version of the Vision Hotel Apartments Deluxe website will be launched in order to cater to the large number of visitors coming from within the UAE and the Middle East.
 
“With so many luxury hotels located in Abu Dhabi, competition is fierce. Likewise, as a melting pot for tourism, our travelers come from all over the world and speak many different languages.” said Richard G. Haddad, general manager of Vision Hotel Apartments Deluxe.  “The new website TIG Global created has truly helped us stand out from the crowd and speak to a diverse international audience. We are confident that the integrated marketing plan will provide us with the edge needed to increase incremental market share and strategically deliver a diverse audience from varying cultural and geographical markets.”
 
In addition to custom website design and development, TIG Global will provide Vision Hotel Apartments Deluxe with a comprehensive package of e-marketing services including search engine optimization, pay-per-click marketing, strategic linking, statistical reporting, and consultative account management.  TIG Global will also launch a fully translated Arabic marketing campaign to capture additional traffic.
 
“We are honored to have been selected by Vision Hotel Apartments Deluxe and to begin a partnership with the prestigious Royal Group Holding companies,” said Fred Malek, CEO of TIG Global.  “With over ten years of hospitality E-Marketing experience, we have become the authority on how customers use the internet to search for travel and as we continue to grow our business in the UAE, we are pleased to help our global travelers find their ideal accommodations here.”
 
About Vision Hotel Apartments
Vision Hotel Apartments Deluxe is located in the heart of the business district, just a quick stroll away from the malls, bank areas, shopping areas, primary exhibition grounds and famous landmarks. This charming apartment-style hotel pays attention to every detail and offers personalized, world-class service.

The Vision Hotel’s apartments are luxuriously styled and decorated with warm, comforting colours, and have all the amenities to please each and every guest. Take pleasure in the hotel’s facilities such as a refreshing outdoor swimming pool and relaxing jacuzzi, a gym with instructors, and excellent business facilities and services. 

About TIG Global
TIG Global, located in London, is dedicated to assisting the travel industry with exceeding their online marketing goals and specializes in hotel Internet marketing and destination Internet marketing.  Serving an extensive portfolio of clients worldwide, TIG Global combines its industry knowledge and e-business expertise to help clients maximize the online channel.  TIG Global offers multi-language websites, a vast network of internationally based strategic linking partners, email and pay-per-click marketing campaigns tailored to all international markets, custom social media solutions, and websites optimized for major search engines around the world. TIG Global is currently in the process of rolling out a package of mobile marketing services for hotels and destinations. If you have any questions about how to leverage mobile marketing for your hotel, contact TIG Global at 301.841.4700.

.
Contact:

TIG Global Contact    
Jeff Down
+ 44 (0)20 3004 9468
jdown@tigglobal.com
 
Press Inquires    
Molly Israel
301.841.4762
misrael@tigglobal.com


 

.
.


 
Also See: TIG Global Releases Second Report in Destination eMarketing Best Practices Series; ‘Social Media and the DMO Marketer- Part II’, Now Available to the Public / September 2009

Targeting Global Travelers: A Guide for International Website Optimization / June 2009

TIG Global Unveils Innovative Website for the Richmond Metropolitan Convention and Visitors Bureau; New Website Utilizes Interactivity and Local Travel Reviews to Attract Niche Travel Markets / March 2009

TIG Global Wins Big at International Marketing Competition; TIG Global Secures 12 Adrian Awards for Outstanding Website Design and E-marketing / January 2009

Middle East Hotel Brand Selects TIG Global to Grow its Hotel Chain Empire; TIG Global to Launch Strategic Online Marketing Campaign to Capture Market Share / December 2008

Curacao Tourist Board, San Diego North CVB, CVBreps.com, and Longmont Area Visitors Association Select TIG Global as their DMO Internet Marketing Partner / December 2008

eMarketer of the Year, TIG Global, Receives Additional International Honors; All TIG Global Partners in the 2008 WebAward Competition Recognized for Outstanding Website Design / October 2008

TIG Global to Assist One of Europe's Most Famous Hotels, Gran Hotel La Florida; TIG Global Launches Integrated and Multi-Lingual Online Marketing Efforts to Reach the World / September 2008

Sea Island Resorts Selects TIG Global to Strengthen its Online Presence; TIG Global Unveils New Website and Online Marketing Plan to Increase Resort’s Revenue / September 2008

Travel-Generated Content and Web 2.0 Is Here to Stay. Why Not Put it to Work for You? / May 2008

TIG Global Receives Top International Honors for Website Design and Internet Marketing; TIG Global Wins Three Summit Creative Awards / May 2008

TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards; The Georgetown Inn, a TIG Global Client and Part of LXR Luxury Resorts and Hotels, is Named eMarketer of the Year / March 2008

Ten Standards for Promoting Your Hotel Online / March 2008

TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards; The Georgetown Inn, a TIG Global Client and Part of LXR Luxury Resorts and Hotels, is Named eMarketer of the Year / February 2008

TIG Global Philanthropy Unit Using Internet Marketing Expertise to Take on Global Diseases; Bill Clinton spotlights TIG Global's Online Marketing Efforts at the Clinton Global Initiative for the Fight against Neglected Tropical Disease / October 2007

10 Ways to Optimize your Hotel Website through Copy; How to Use Copywriting to Achieve Higher Search-Engine Rankings for Your Site / October 2007

TIG Global Collects International WebAwards for Superior Website Design; Grand Hotel Esplanade Berlin and LXR Luxury Resorts and Hotels Receive Web Design Honors / September 2007

TIG Global Receives Top International Honors for Website Design; Nickelodeon, LXR Luxury Resorts and American Express Web Campaigns Receive Summit Creative Awards / August 2007

TIG Global Expands European Operations with New Sales Director; Jeff Down to Bring 15 Years of International Travel Industry Experience / June 2007

TIG Global's E-Mail Marketing Campaign Receives National Honors; The Web Marketing Association Awards TIG Global'Best E-mail Message' for The Rittenhouse / April 2007

TIG Global Wins Nine HSMAI Adrian Awards for Website Design and Online Marketing / February 2007

TIG Global Legal Reference Simplifies Challenges Associated with Online Marketing and Brand Protection; TIG Global, Cyveillance, and HSMAI Publish Profits and Pitfalls in Online Marketing / October 2006

The West Paces Hotel Group Selects TIG Global as their Internet Marketing Partner for the Solís Brand / July 2006

Three Destination Marketing Organizations Select TIG Global As Their Internet Marketing and Management Firm / July 2006

TIG Global Receives Two Webby Awards for Website Design; LXR and the Boulders Resort Recognized as Top International Websites / May 2006

LXR Luxury Resorts Selects TIG Global as their Internet Marketing Partner / April 2006

Carlson Hotels Worldwide Selects TIG Global as its Internet Marketing Partner for Park Inn / March 2006

TIG Global Wins Four HSMAI Adrian Awards for Website Design and Accompanying Online Marketing Programs / February 2006

The Venetian Resort Hotel Casino Selects TIG Global as their Internet Marketing Agency of Record; TIG Global to drive direct online traffic to the Venetian Resort Hotel Casino / February 2006

TIG Global Announces New Senior Management Appointments / October 2005

TIG Global to Exhibit at International Hotel Conference in Monaco / September 2005

Omniture Enables TIG Global to Enhance Reporting Performance Metrics / August 2005

CVBs, DMOs Win Online with TIG Global’s Launch of ‘Destination 1’ Internet Marketing Program / July 2005

Kayak.com and TIG Global Announce Preferred Marketing Partnership; TIG Global to Advertise Across Kayak Network For More Than 100 Of Its Hotel Clients / June 2005

TIG Global’s New RFP Tracking & Reporting Captures More Meetings and Group Business for Hotel Clients / May 2005

TIG Global Has Been Selected by Sunstone Hotel Investors as Exclusive Internet Marketing Partner / March 2005

New ‘TIG Global Guarantee’ Makes Internet Marketing a Must for Hoteliers; TIG Global Program Eliminates Risk, Guarantees Revenue / March 2005

TIG Global Announces Executive Promotions to Propel Strategic Growth; Sue Heilbronner named EVP of  marketing and business development, John Tunney named EVP of finance and administration / February 2005

TIG Global Expands Account Management Division and Continues to Deliver the Highest Level of Interactive Marketing Services in Hospitality/ February 2005

TIG Global Guiding Internet Presence Close To 50 New Hotel Clients In Fourth Quarter 2004 / January 2005

TIG Global, HSMAI Publish First-Ever Distribution Strategy Guide for Hotel Industry / January 2005

Thayer Interactive Group Becomes “TIG Global”; Internet Marketing Firm’s New Corporate Identity Underscores Breadth And Depth Of Services / October 2004

Thayer Interactive Group Announces Previous Appointment of Michael Pusateri as EVP of Sales & Services/ September 2004

Thayer Interactive Group’s Independent Clients Quadruple Industry’s Year-Over-Year Online Revenue Growth / May 2004

Thayer Interactive Group Receives Top Honors for Website Marketing Excellence at HSMAI Adrian AwardsShow / March 2004

Thayer Interactive Group Is Selected By Driftwood Hospitality To Provide Comprehensive Internet Marketing Services / Aug 2003

Thayer Interactive Group’s Clients Outperform All Industry Benchmarks For First Quarter 2003 Online Revenue / June 2003

Ocean Point Beach Resort and Spa Selects Thayer Interactive Group To Provide Comprehensive Internet Marketing Services / May 2003

Thayer Interactive Group Selected By Quorum Hotels And Resorts To Provide Full-Service Internet Marketing / April 2003

Thayer Interactive Group Taps Industry Veteran To Head Sales And Marketing Efforts / March 2003
.

.

.

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.