Hotel Online
News for the Hospitality Executive

.

advertisement

 
Jennifer Marchetti Named Vice President of Marketing and Innovation
for Wyndham Hotels and Resorts


.


PARSIPPANY, N.J. (Oct. 26, 2009) – Wyndham Hotels and Resorts today announced the appointment of Jennifer Marchetti as vice president of marketing and innovation.

In her new role, Marchetti will be responsible for leading marketing and innovation efforts for the Wyndham Hotels and Resorts® brand and its affiliated Wingate by Wyndham®  and Hawthorn Suites by Wyndham® brands.

She will oversee all marketing plans, agency relationships and media buys while playing an integral role in the development and execution of brand strategy, innovation and property support programs.

“Jennifer’s expertise in marketing, particularly in the loyalty arena, will be a great asset as we look to further develop our partnerships across all Wyndham brands and create consumer positioning that is both distinctive and compelling,” said Jeff Wagoner, Wyndham Hotels and Resorts president. “She is a dedicated professional whose rich history with the company and its brands has given her a solid understanding of the industry and its many nuances.”                                        

An eight-year employee of Wyndham Hotel Group, Marchetti previously served in various director-level marketing and strategy roles, most recently as senior director of strategy, loyalty and direct marketing.

In that role, she helped oversee the strategic direction and development of the company’s Wyndham Rewards® loyalty program, manage the program’s competitive positioning and lead the program’s expansion across sister company Wyndham Vacation Ownership.

Earlier in her career, Marchetti served as director of corporate communications for Trilogy Inc., a privately held configuration software company in Austin, Texas, where she oversaw the development and execution of the company’s communications strategy, including marketing positioning, customer marketing, product launches and analyst and media relations.

About Wyndham Hotels and Resorts

Wyndham Hotels and Resorts, LLC and its affiliates, part of the Wyndham Worldwide family of companies (NYSE: WYN), offers upscale hotel and resort accommodations throughout the United States, Europe, China, Canada, Mexico and the Caribbean. All hotels are either franchised or managed by Wyndham Hotels and Resorts, LLC or an affiliate. For additional information or to make a reservation, go to www.wyndham.com.

.
Contact:

Evy Apostolatos
Director, Media Relations
Wyndham Hotel Group
22 Sylvan Way
Parsippany, NJ 07054
973-753-6590
[email protected]

.

.
.
Also See: Kitty Huang Named Vice President of Global Sales Asia Pacific for Wyndham Hotel Group / October 2009

Carla Dunn Named Vice President, Global Sales for Wyndham Hotel Group / August 2009

Fianna Oklahoma, LLC and Wyndham Hotels and Resorts Open 244-room Wyndham Garden Hotel Oklahoma City Airport / August 2009

Jesta Group, Groupe Canvar and Wyndham Hotels and Resorts Open 486-room Wyndham Montréal Aéroport / August 2009

Martin Armistead to Lead EMEA Development for Wyndham Hotel Group / August 2009

Travel Systems Expert Flo Lugli Named as Executive Vice President of Marketing for Wyndham Hotel Group / July 2009

Wyndham Hotels and Resorts Appoints Roger Swadish General Manager for Wyndham Nassau Resort & Crystal Palace Casino / June 2009

Wyndham Hotels and Resorts Develops New Interior Prototypes for the Hawthorn Suites and Wingate Brands; Hawthorn Suites Logo Updated / June 2009

Wyndham Appoints Leadership Team for the Recently Acquired Microtel Inns & Suites and Hawthorn Suites Brands; Roy Flora Named President of the Brands / August 2008

Wyndham Debuts Three New Hotel Prototypes including Guest rooms, Lobbies, Smart Chair / July 2006
...
.
..

.

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.