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Choice Hotels Launches New Sales & Marketing
Training for Franchise Properties

New Choice Hotels Effective Sales System Program Taps d’Orleans Hospitality
Training for Beneficial Sales Training Resource

Silver Spring, Md. (November 13, 2009) – Choice Hotels International, Inc. (NYSE: CHH), with d’Orleans Hospitality Training, announces the launch of the new comprehensive Choice Hotels Effective Sales System (CHESS) workshop, available for use by its franchisees and their associates. The workshop’s main focus is to provide Choice-brand hotel management with strategies and tactics to perform in today’s economic environment.

“This new program that we’ve made available to our franchises is yet another way that we at Choice Hotels are constantly looking to provide useful and informational resources that can help our properties succeed in today’s environment,” said Bob Kerr, project director of certification programs for learning and performance solutions at Choice Hotels. “The CHESS workshop gives franchisees effective take-away tactics and strategies that they can immediately implement at their properties.”

Jeanne d’Orleans, principal of d’Orleans Hospitality Training, developed the new multi-day workshop for Choice in order to meet the current sales and marketing needs of management at Choice brand properties. Working with key internal subject matter experts and utilizing her 20-plus years of hotel sales experience, d’Orleans crafted an opportunity to learn what it takes to overcome the challenges of the current financial climate. Combining foundation skills of professional sales with today’s 2.0 technologies, CHESS participants are gaining an effective approach to build revenue for their hotels.

“This is a great program,” said one participant. “I recommend the CHESS workshop to anyone and everyone who is interested in or struggling with hotel sales.”

The CHESS program is currently being offered at the Choice Hotels Corporate Learning Center at the company’s headquarters in Silver Spring, Md., as well as at multiple locations across the United States.

About d’Orleans Hospitality Training
d’Orleans Hospitality Training offers seminars, webinars, teleseminars, retreats and consultations which packed with solid information gained from almost 50 combined years of hands-on hospitality operations, sales, training and human resource experience. Consistent research keep interactive workshops state-of-the-art.  The company works with hotel brands, management companies in all segments of the industry as well as destination marketing organizations and convention centers.  The company mission is to craft and deliver sessions that provide realistic techniques and tools that improve revenue and return on investment. 
Additional information may be found on the d’Orleans Hospitality Training web site: www.hotelEtraining.com.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,000 hotels, representing more than 485,000 rooms in the United States and more than 35 other countries and territories. As of September 30, 2009, more than 700 hotels are under construction, awaiting conversion or approved for development in the United States, representing more than 59,000 rooms, and more than 100 hotels, representing approximately 9,400 rooms, are under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

(c) 2009 Choice Hotels International, Inc. All rights reserved.
 

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Contact: 

Rocco Loverro
Tel: 301-592-6719
rocco_loverro@choicehotels.com
 

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