News for the Hospitality Executive
"Life Liberty And You" the City of Philadelphia’s New Signature Brand
City Expects to End 2009 with a 68% Hotel Occupancy
International Tourism Growth Continues
PHILADELPHIA - Today, during the Philadelphia Convention & Visitors Bureau (PCVB) Annual Luncheon at the Philadelphia Marriott Downtown, Mayor Michael A. Nutter unveiled the City of Philadelphia’s new brand – “Life Liberty And You” before the largest gathering of Philadelphia’s hospitality industry. For the 1,000 hospitality industry leaders and press it was an opportunity to celebrate the core values Philadelphia was built on, successes of the past year, and future developments underway, particularly expansion of the Pennsylvania Convention Center opening in March 2011.
“Our new signature brand ‘Life, Liberty And You’ builds on the core values of the City and a timeless brand promise, rediscovered in the roots of Philadelphia’s City seal and the internationally known City icon – the Liberty Bell,” said Mayor Nutter. “We ask everyone who lives, works or visits Philadelphia to be our brand ambassadors and help establish Philadelphia as a customer-friendly place where anything is possible.”
The new signature brand was developed as a result of research done of best practices in other cities and at the State level. This led to an assessment of the City’s many communications vehicles, and ultimately a need to establish a unified voice for all Philadelphia departments and projects. The Office of the City Representative, working with the 65-person pro-bono Philadelphia Executive Marketing Council, undertook this extensive project that has been developed over the last 12 months. The Philadelphia-based Star Group donated their creative services, and the PCVB donated services to finalize a style guide that clearly outlines how the new brand will be implemented both internally and externally. The signature brand, designed to transcend administrations, will roll out organically through partnerships and existing communications vehicles, so as not to cost the City any unnecessary dollars to implement. In fact, the entire project was completed at no cost to the City.
In addition, the PCVB Annual Luncheon featured remarks by Governor Edward G. Rendell, Commonwealth of Pennsylvania. PCVB Chairman Nicholas DeBenedictis reviewed highlights of 2009 and announced the 2010 PCVB Executive Committee, and PCVB President Tom Muldoon talked about what to expect in the coming year.
“The continued support and partnership of the Philadelphia community this year has put Philadelphia ahead of the curve nationally,” said DeBenedictis. “This has definitely been a challenging year across the world. However, by working together in a strategic fashion, Philadelphia is showing it can come out on top as we saw recently with high attendance at major conventions here and continued international growth in 2009.”
Among the highlights of 2009:
Those honored with 2009 Bring It Home statues were:
Pastor Tokumbo Adelekan, Mt. Olivet Tabernacle Baptist Church;The Philadelphia Convention & Visitors Bureau (PCVB), www.PhiladelphiaUSA.travel, a private non-profit membership corporation, is the official Tourism Promotion Agency for the City of Philadelphia, and the primary sales and marketing agency for the Pennsylvania Convention Center. The PCVB competes with its counterparts worldwide for conventions and tourism business. The organization has departments dedicated to the multicultural, sports, and life sciences markets.
Philadelphia Convention & Visitors Bureau
|Also See:||Philadelphia Convention & Visitors Bureau Delivers Healthy Return-on-Investment in the Past 12 Months, Books 768,000 Hotel Room Nights for Future Years / July 2008|