News for the Hospitality Executive |
Santa Clara, CA � November 10, 2009 � Milestone Internet
Marketing announced today that Aqua Hotels and Resorts has selected eBuzz
ConnectTM for Social Media and Online Reputation
management for all hotels under their brand. eBuzz ConnectTM
enables hotels to monitor, manage, and respond to reviews and comments
in online channels. In addition, eBuzz Connect serves as a reference
guide for social media marketing efforts and demystifies how hotels can
maximize gains and track performance in social media channels.
Aqua is a leading Hawaii-based hotel management company that operates on
the cutting-edge of online marketing technologies for hotels. Aqua-managed
hotels and resorts benefit from the company�s initiatives, taking advantage
of the latest and greatest technology trends.
�Aqua has been monitoring social media and online guest reviews for some time and the process has been piecemeal and time-consuming. We evaluated several solutions in the market and selected eBuzz ConnectTM because of its powerful reporting and its ability to provide actionable reports that can help improve service to our guests and eventually increase profitability. Milestone is the ideal provider for Aqua�s internet marketing strategies as the company stays current with the latest online marketing trends and offers cutting-edge technology for the hotel and travel industries,� said Amber Watt, Director of Internet Strategy for Aqua. eBuzz Connect expands the already extensive partnership that Milestone and Aqua have on various eCommerce related initiatives. Milestone and Aqua Resorts worked on re-launching www.aquaresorts.com in Sep 2008 and engaged in wide-ranging promotion efforts. A newly launched Ilikai Hotel & Suites website, http://www.ilikaihotel.com, increased month over month revenue by 40% in the very first month of its launch. �We are excited about our relationship with Aqua. Aqua is amongst the most innovative and aggressive hotel groups that we work with when it comes to e-commerce strategies. A combination of Milestone�s leading edge e-commerce tools with Aqua�s strategies has provided a punch that has defied the decline in numbers in the travel market in Hawaii,� said Anil Aggarwal, CEO of Milestone Internet Marketing. About Milestone
About Aqua Hotels & Resorts
Currently representing contemporary hotels and resorts located on Oahu, Maui, Kauai and Molokai, there are three full-service properties in the Aqua Resorts group; eight hotels in the Aqua Boutique Collection, each with their own unique features and five comfortable and affordable hotels in the Lite line representing the company�s transitional and value product. Aqua Hotels & Resorts has been included in the �Fastest 50� growing
Hawaii Company list by Pacific Business News since 2007. Headquartered
in Waikiki, Aqua became Hawaii�s first employee-owned hotel company in
2008 when it executed an Employee Stock Ownership Plan. For more information
on the company and individual hotels, visit www.aquaresorts.com
or call 1-808-943-9291.
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Contact:
Teresa Soriano-Villaruz
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