News for the Hospitality Executive |
Written
by: Bryan K. Williams It’s amazing who some business owners and managers allow to represent their company. On a recent trip, I stopped at a sandwich shop to order some lunch. After the employee told me they ran out, I asked for her favorite choice; to which she promptly replied “None of the sandwiches here”! Wow. Perhaps it did not occur to her that by suggesting one of her company’s sandwiches, I may actually enjoy it, return, and potentially refer others…all of which translate into additional revenue (plus more job security). To customers, the person serving them IS the company. That employee’s actions, words, and
everything in
between are a direct reflection of the company. In general terms, an
ambassador
is someone who represents something or someone. For example, the A culture of world-class service flourishes when your entire team has a sense of ownership. As a leader, be sure to instill that feeling of personal ownership in every employee from the recruitment phase and on through the remainder of the onboarding process. Tell employees that their presence and contributions matter. They should know that their team is (and will be) better because of the talents they bring. Of course, all this talk of having ambassadors also means that your company must be worthy of being represented. Is your business a place where people are proud to work and represent? Why or why not? Being an ambassador is an esteemed position that should not be taken lightly. Each action at every touchpoint has specific consequences (both positive and negative). So if you are a manager, ensure that everyone on your team is a great representative. From sandwich shops to spas to hospitals to hotels, world-class service begins with ambassadors. Ambassadors who are proud of their company and eager to provide exceptional serve with consistency and conviction. Supplemental section
for leaders The best way for leaders to build a team of ambassadors is to be a shining example of how ambassadors are supposed to act. Beyond being a role-model, here are four practical tips for leaders to implement:
I would love to hear from you! Please send in examples of when you have heard employees use the words “they” or “them” when describing their place of employment. Also, if you would like specific feedback on how to create the “ambassador” mindset, here are links to a few additional articles that may be of assistance. Of course, you can always send a question or comment to [email protected] . ‘Living It’ Employees: http://www.hotel-online.com/News/PR2009_2nd/Jun09_LivingIt.html5 Star Employees Pt 1: http://www.hotel-online.com/News/PR2009_3rd/Jul09_5StarEmployees.html 5 Star Employees Pt 2: http://www.hotel-online.com/News/PR2009_3rd/Aug09_5StarEmployees2.html 5 Star Employees Pt 3: http://www.hotel-online.com/News/PR2009_3rd/Sep09_5StarEmployees3.html About the Author Bryan K. Williams is the Chief Service Officer of B.Williams Enterprise, and the author of Engaging Service: 22 Ways to Become a Service Superstar. |
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