 CHICAGO, IL and ATLANTA, GA –
December 9, 2009 –
Travel
Technology Group, LLC and Ambassadors, both industry-known for their
event
housing expertise and tenure in the meetings and conventions world,
unveiled
the new brand identity for their merged organization to the events’
industry at
IAEE’s Expo! Expo! Show in Atlanta
today. “onPeak represents the best of unparalleled customer service and next-generation technology between both companies since our merger in April 2009.” said Michael Howe, President & CFO for onPeak. “This new identity represents what we’re all about: elevating the expectations of event housing providers through end-to-end solutions and next-generation technology that deliver top performance for clients.” onPeak’s integrated housing solutions include:
onPeak engaged strategic agency Minding Your Business, Inc (MYB) to lead the re-branding efforts. The result: extensive stakeholder and customer discovery, competitive analysis, strategic brand exercises, creative brainstorming, and test-marketing within the industry.  About onPeak onPeak merged the 50 years of experience of two veteran organizations, Travel Technology Group and Ambassadors, to redefine event housing with groundbreaking technology and unparalleled customer service. From boosting bookings within the block and conquering attrition to heightening each participant's VIP experience, onPeak is the high-performance housing partner built to help client events reach their full potential. www.onpeak.com About Minding Your Business, Inc. (MYB) MYB is a strategic agency delivering impactful results for the world of meetings and events through a unique fusion of creative and strategic thinking. MYB designs, markets and executes experiences that succeed beyond just ROI. With unmatched marketing expertise and deep experience across industries, MYB aligns with brands to increase their reach and maximize impact to drive business forward. www.myb.net |