Lausanne,
Switzerland – December
10, 2009 – The Hotel
Yearbook, published by Lausanne, Switzerland-based Wade
& Company,
a hospitality marketing and communication consultancy, announced the
launch of
its first all-digital issue, available December 8, 2009. The
annual volume is a co-publication of the
Ecole hôtelière de Lausanne, the world’s first
hotel management school, also based in Switzerland. In the
publication’s 2010 edition, more than
70 hotel operators, owners, analysts and C-level executives from over
20
countries contribute a wide range of views and opinions on emerging
trends
expected to impact the hotel industry in the year ahead.
The 2010
version - The Hotel
Yearbook’s fourth edition - is available online in
a ‘freemium’ digital
format. Readers may download about a
quarter of the publication’s content for free and pay a nominal fee to
access
the entire publication, which can be read online or downloaded in PDF
format.
High-Level
Perspective on Next Year’s Industry Trends
Senior managers and experts from 23 key geographic
markets and 10
industry segments describe the trends and
developments that they believe will impact the performance of the hotel
industry in the next 12
months, giving readers valuable insights about the near-term outlook
for the
hotel business. The 2010 edition also includes a
30-page special report on hotel development in southern Africa
and the likely impact of the 2010 World Cup.
|
James Wade, managing director of
Wade & Company |
“Our readers say they are continually impressed
with the valuable content The Hotel
Yearbook’s contributors provide,” said James “Woody” Wade,
Publisher of the
Yearbook and Managing Director of Wade & Company. “We developed
this year’s
digital format specifically to address the growing number of requests
from
industry professionals to access our information online.”
About The
Hotel Yearbook
The
Hotel Yearbook is
the only forward-looking publication of its kind. Within its pages,
opinion
leaders including hotel company CEOs, leading analysts and observers
worldwide
share their forecast of trends and developments that will affect the
hotel
business in the year to come. Each contributor looks specifically at
his or her
market or area of expertise, and describes the likely scenario for the
near
future. For more information, to download sample articles,
or to buy The Hotel Yearbook
2010 in
its entirety, please visit: http://www.hotel-yearbook.com/
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