LAS VEGAS, NEVADA -- 1 December 2009 -- HEDNA (the Hotel Electronic
Distribution Network Association) will hold its Winter Meeting -- "Don't
Gamble with Your Distribution Strategy" -- on 7-9 December 2009 in
Las Vegas, Nevada at The Wynn.
Newsworthy highlights of HEDNA's Winter Meeting include:
-
Announcement of the 2010 HEDNA Board of Directors
-
Announcement of the 2009 recipient of HEDNA's Award of Excellence
-
Announcement of HEDNA U, a new educational initiative
-
Announcement of HEDNA's Networking Lunches, a new outreach initiative
Here's a summary of the agenda for HEDNA's Winter Meeting:
Agenda
Monday 7 December
9:00am - 4:00 pm Board Meeting
12:00 pm - 6:00 pm Conference Registration
5:30 pm - 6:00 pm Committee Chair Meeting
5:30 pm - 6:00 pm
New Members Orientation:
This meeting is for New HEDNA members as well as first time HEDNA member
attendees.
Chair of Membership Committee: Sarah Fowler, Pegasus Solutions and
HEDNA Secretary: Edward Perry, WORLDHOTELS"
6:00 pm - 7:30 pm Opening Reception
Tuesday 8 December
8:30 am - 5:00 pm Conference Registration
8:30 am - 9:00 am Welcome Remarks/HEDNA Update - Melanie
Ryan, HEDNA President, Orbitz Worldwide
9:00 am - 9:45 am Opening Keynote - Barry Maher, Author
and Inspirational Speaker, Barry Maher & Associates Author of "Filling
the Glass" referenced by Today's Librarian as one of the seven essential
popular business books.
Filling the Glass: Real World Tactics and Motivation for Increasing
Productivity AND Job Satisfaction.
9:45 am - 10:00 am Committee Overviews
10:00 am -10:30 am Morning Networking Break
10:30 am - 11:30 am
Economy In Transition (Panel)
Economic indicators suggest that the hospitality industry may have
seen the worst of the economic crisis that has plagued our businesses over
the last year. What can we learn from this experience from an electronic
distribution perspective? How did the hospitality industry contribute to
worsening its own outlook? Most importantly, knowing what we know today,
what changes should we put in place now to ensure a brighter future in
our own companies and the industry as a whole . How should we prepare for
economies in transition so we don't make it hard on ourselves to recover?
Moderator: Patricia Brusha, Co-founder and Principal, A Couple of Chicks
Panelists: Art Jimenez, Senior Director of Leisure Sales, Las Vegas
Convention and Visitors Authority
Jan Freitag, Vice President, STR
Jay Hubbs, Director, Hotel Revenue Management,Expedia Partner Services
Group, Hotwire
Sandy Riach, Vice President, IT and Product Development, Trust International
Hotel Reservation Services GmbH
11:30 am - 12:30 pm
Future of Travel (Panel)
The future is hard to predict. The future travel distribution landscape
is even harder to predict. Our distinguished panel of experts is connected
enough and influential enough to venture to guess how electronic distribution
will change over the next 5 years, 10 years, and beyond. They will debate
the impact of the explosion of social networking sites (Facebook, Twitter,
etc.) on travel; the future role of search engines (Google, Yahoo, Bing,
etc.), meta search, and review sites. Join them in contemplating whether
or not these labels will go away as technologies converge, and hear their
predictions on who will be the next major player to come on the scene.
Moderator: Henry Harteveldt, Vice President, Principal Analyst, Forrester
Research
Panelist - Kurt Ekert, GTA
Howard Lefkowitz, President, VEGAS.com
Pamela Keenan Fritz, Senior Vice President, North America, Expedia
Drew Patterson, CEO, Jetsetter
12:30 pm - 12:45 pm Award of Excellence
Board & Committee Recognition
Announcement of the 2010 HEDNA Board of Directors - Melanie Ryan, HEDNA
President
12:45 pm - 2:00 pm
Lunch
12:45 pm - 2:00 pm Board Luncheon
(Current & New Board Members by invitation only)
Committee Meetings
2:00 pm - 3:00 pm
Group Committee
Chair: David O'Donohoe, StarCite
Board Liaison: Edward Perry, WORLDHOTELS
The groups committee will discuss the current status of online meetings
from a chain perspective, how revenue/ yield management will play into
this new world and the types of content that will be valuable in booking
online meetings more effectively moving forward.
2:00 pm - 3:00 pm
Tour Committee
Co-Chairs: Lisa Barker, Hotel Booking Solutions and Paul Fraser, Accor
North America
Board Liaison: Nancy Little, InterContinental Hotel Group
The tour committee is working to educate, communicate and collaborate
with hoteliers and the tour operator community. Work is in progress to
provide a comprehensive resource on the fundamentals of automation and
the RFP process and how it can benefit both hoteliers and this important
segment. This is the ideal time to get involved as the committee is progressing
towards these goals!
Concurrent Workgroups
3:00 pm - 4:00 pm Travelport GDS - Keith Harrison, Director of
Strategic Content
3:00 pm - 4:00 pm Orbitz Worldwide -Melanie Ryan, Senior Director,
Global Strategic Accounts and Peggy Bianco, GVP, Hotel Partner Services
4:00 pm - 4:15 pm Afternoon Networking Break
4:15 pm - 5:15 pm Closing Keynote - Kevin Krone, Vice President,
Marketing, Sales and Distribution, Southwest Airlines
Southwest Airlines has continued to inspire the travel industry on their
ability to effectively market their product, through electronic means,
while staying true to their core values all while ensuring profitability
during a tumultuous economy. Come listen to their VP of Sales, Marketing
and Electronic Distribution share best practices on how to stay abreast
of an ever changing market.
6:00 pm - 7:30 pm Evening Networking Event
Network with your colleagues at the Evening Event! Strolling through
the crowd will be celebrity impersonators, show girls, a mime, a juggler,
and an acrobat, a performing in the style of Cirque d' Soleil. Catch up
with your colleagues and meet new ones at this lively event.
Wednesday 9 December
Committee Meetings
9:00 am - 10:00 am Standards Committee
Chair: Jodi Gibson, Wyndham Hotel Group Board Liaison: Erica Penley,
Kimpton Hotels & Restaurants
This committee is focusing their efforts specifically on content distribution
to on-line distribution partners. The committee is striving to ensure that
content is presented in a structure format to ensure proper display and
maximization of hotel data in a consistent manner across channels.There
is an industry need to understand how, when, where and through which methods
content is being distributed.
10:00 am - 11:00 am Payment Systems Committee
Chair: Patrick Glories, MoneyDirect
Board Liaison: Keith Cotton, Hotel Booking Solutions
Discover what research has been done and what progress is being made
to help hotels address the various issues and challenges associated with
payment. How is HEDNA tackling the issues? How do we compare to other industries?
What more can be done?
Join our interactive presentation and discussion session.
10:00 am - 11:00 am UGI Committee Meeting
Chair: Laury Anne Behrens, WPS Board Liaison: Melanie Ryan, Orbitz
Worldwide
Staff Liaison: Valerie Cooper, HEDNA Executive Director
The UGI committee proposes to implement an open standard numbering
system and registration system that supports all sides of the reservation
and other electronic interexchange within the hospitality industry to increase
trade, revenue and harmonization of first the reservation process and eventually
becoming the identification standard of the industry.
Join us in our session to review:
-Which business processes would be most improved by a UGI.
-Which industry players need to be among the first to adopt the UGI
concept.
-Steps your firm would need to take in order to implement UGI for your
business processes.
-How one would access UGI information.
Concurrent Workgroups
A tremendous opportunity for direct access to senior managers, these
sessions have been designed to provide you with an opportunity to voice
industry needs, discussion of current functionality limitations, technology
enhancement updates and prioritizing of future enhancement needs. These
are closed door sessions and we kindly request that you refrain from attending
your competitors session. In addition these sessions are closed to the
press.
11:00 am - 12:00 pm Pegasus - Dee Thomas, Sr. Product Director
and Michael McCartan, VP Product Strategy
11:00 am - 12:00 pm Travelocity - Marcus Blatch, Director of
Global Hotels & Content, Travelocity Global
12:00 pm - 1:30 pm Lunch
Concurrent Workgroups
1:30 pm - 2:30 pm Expedia- Dean Gregory, Senior Director of Global
Lodging Connectivity
1:30 pm - 2:30 pm Amadeus - Hugo Ehrnreich, Head of Hotel Distribution
2:30 pm - 3:00 pm Afternoon Break
Concurrent Workgroups
3:00 pm - 4:00 pm Priceline - Joann D'Andrea, VP of Hotel Operations
3:00 pm - 4:00 pm Sabre Travel Network - John Carlile, Director,
Hotel & Car Product Marketing
4:00 pm - 4:30 pm
Industry Update - Christine Dezarn, Professional Services Consultant,
Rubicon Group
While the future holds many unknowns, new technology has given us the
ability to measure hotel reservation and group block activity for the upcoming
365 days, across all distribution channels. What are the facts? How are
bookings, RevPAR and ADR measuring up? How are they shifting, relative
to each distribution channel, for the upcoming year? What does the hard
data show, with regard to economic recovery within the hospitality sector
for 2010? The facts presented in this wrap-up session may support (or possibly
refute) the predictions of the industry forecasters.
4:30 pm - 4:45 pm Closing Remarks - Melanie Ryan, HEDNA
President, Orbitz Worldwide
5:00 pm - 6:00 pm Closing Reception
About HEDNA
The Hotel Electronic Distribution Network Association (HEDNA) is a
not-for-profit trade association whose worldwide membership includes executives
and managers from over 200 of the most influential companies in the hotel
distribution industry. Founded in 1991, all of HEDNA's activities are intended
to stimulate the booking of hotel rooms through the use of GDS, the Internet
and other electronic means. HEDNA brings all segments of the hotel industry
together to evolve systems and services into electronic distribution that
is easy and efficient. Additional information on HEDNA is available by
calling +1 202-204-8400 or by visiting www.hedna.org.