News for the Hospitality Executive
David Zamarin Named Chief Marketing Officer at Tropicana
LAS VEGAS--(BUSINESS WIRE)--David Zamarin has been named Senior Vice President and Chief Marketing Officer at Tropicana Entertainment, LLC responsible for developing the corporate marketing function. From 2002-2008, Zamarin was head of corporate marketing at Penn National Gaming where he successfully implemented marketing, marketing research and brand development strategies for Penn’s 16 casino and racino operations.
While at Penn, Zamarin built the company’s first-ever corporate level marketing and marketing research functions. In the role he created marketing performance standards which were measured through comprehensive evaluations of marketing efficiencies and effectiveness. He also developed a series of property satisfaction surveys to help inform and guide the company’s customer acquisition and retention programs.
Zamarin, who holds a Ph.D. in Experimental/Social Psychology from the University of Southern California, began his gaming career in 1982 as the Director of Research for Harrah’s Hotels and Casinos in Reno, Nevada. Harrah’s later (1986) elevated him to Vice President of Marketing and Sales at its flagship Las Vegas strip casino. In 1989 he opened Exxact Research + Marketing, a casino marketing consulting firm he operated until 1991 when he returned to the gaming industry at Gold River Gambling Hall in Laughlin and went on to become the Director of Sales and Marketing for Peppermill Hotel and Casino in Reno.
From 1993 to 2002, Zamarin honed his marketing skills as the head of marketing in some of the most competitive land-based and riverboat gaming markets in the country including Showboat Mardi Gras Casino in East Chicago, Illinois; the Showboat Hotel Casino in Las Vegas; and Hyatt’s Grand Victoria Casino and Resort in Rising Sun, Indiana.
In addition to his doctoral degree, Zamarin earned a Masters in Psychology from California State University in Los Angeles, and a Bachelor of Arts degree in Psychology from UCLA.About Tropicana Entertainment
Tropicana Entertainment, LLC, an indirect subsidiary of Tropicana Casinos and Resorts, is one of the largest privately held gaming entertainment providers in the United States. The company operates 540,000 square feet of casino space with 15,000 slot machine positions. With more than 11,000 employees and 8,300 hotel rooms at its properties, it produces in excess of $1.0 billion annual revenue. More information is available at www.tropicanacasinos.com. None of the information contained on the company’s website shall be deemed incorporated by reference or otherwise included herein.