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Home2 Suites Reveals Details Behind Iconic “Working Wall”
In Suites; Includes a Full Kitchenette

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Memphis, Tenn. – September 2, 2009 – Home2 Suites by Hilton, a mid-tier, extended-stay hotel concept targeting the savvy, value-wise guest, continues to fine-tune design details of the innovative brand including the iconic “Working Wall.” The working wall spans the length of an entire wall within the guest suite and is a collection of functional spaces that create specific zones within the room while maximizing space.

The design uses a modular system that helps to create three distinct work zones: kitchen, living/work and bedroom. It achieves this while still providing plenty of storage, a smart kitchen and an entertainment center which showcases a 42” flat-screen television.

“The working wall is a great example of how Home2 Suites is breaking out of the ‘me too’ sameness found in design and furniture with traditional hotel products in the market,” said Bill Duncan, Global Head, Brand Management, at Home2 Suites by Hilton. “Because this unique design really speaks to our current and prospective developers, they recognize how the brand differentiates them from the competition and will provide several added benefits for their guests.”

The working wall supports all of the following functions:

  •  Kitchen: microwave convection oven, refrigerator, dishwasher, plate, cups, service ware, and cutlery
  •  Living/Work: 42” television, moveable desk, and extra work space with LED lighting
  •  Bedroom: three large drawers, enclosed cabinets, expansive counter space, open shelving and an oversized closet 
Developers benefit from the working wall not only for its unique design, but also its longevity in wear. If a piece or section of the working wall is damaged or showing wear, it can easily be replaced. The wall is comprised of six modular pieces that fit together into one seamless unit. Five days of consumer research was conducted to fine-tune the design. The majority of the focus groups reported positive feedback, citing smart design and plentiful storage as the primary benefits of the working wall. With extra storage, both open and enclosed, coupled with a large area of counter top, everything a guest brings for a long-term stay will have a place.

On average, Home2 Suites will be comprised of 90 percent studios and 10 percent one-bedroom suites, at 323 and 509 square feet, respectively. Public space will account for approximately 4,200 square feet.

Home2 Suites forecasts 100 properties open by year-end 2012, with 60 to 70 per year thereafter. Immediate focus will be on U.S. development, with expansion into Canada, Mexico and abroad in subsequent years.

To learn more about Home2 Suites by Hilton, including site plans, room layouts and brand facts, visit www.Home2Suites.com. For information about franchising opportunities, visit www.HiltonFranchise.com.

About Hilton Hotels Corporation

Hilton Hotels Corporation, is the leading global hospitality company based in McLean, VA, with more than 3,300 hotels and 550,000 rooms in 77 countries and more than 130,000 team members worldwide. The company owns, manages or franchises some of the best known and highly regarded hotel brands including Hilton, Conrad Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton, the Waldorf Astoria and the Waldorf Astoria Collection, as well as the recently launched Home2 Suites by Hilton. The company also manages the world-class guest reward program Hilton HHonors.

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Contact:

Melissa Giarrosso
melissa.giarrosso@hilton.com
901-374-6423

 

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Also See: Home2 Suites by Hilton Outlines More Design and Sustainability Details for Future Developers / April 2009
The Prototype Guestroom for Home2 Suites by Hilton Utilizes a 70% Recycled Modular Carpet Tile Flooring / April 2009
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